Marketing Management

Annie M. Emanuelli, M.B.A., M.Ed.

** ***** **** #**** . ***********, Massachusetts 01060

Home 413-***-**** . Cell 413-***-****

*********@*******.***

Objective

To obtain a challenging position in marketing, communications, or

publications in which my years of experience, leadership, and interpersonal

skills will benefit both an employer and the community.

Experience

Assistant Director of Marketing for Publications

Elms College, Chicopee, Massachusetts

September 2001 to present

Second member hired into marketing department created in 2001 when the

small, private liberal arts college faced severe declining enrollment and a

resulting financial crisis. Our department increased recruitment,

instituted a new branding campaign, redesigned the website, and increased

enrollment of first year students by 111 percent and overall enrollment by

12 percent in the first two years.

. Plan, manage, and produce a variety of communications and

publications, including alumni magazines,

newsletters, student recruitment materials, donor cultivation and

solicitation collateral, catalogs, brochures,

direct mail, and advertising

. Write and edit for institution's 6,000-page Website in Ingeniux

content management system (CMS)

. Work with diverse constituencies including students, faculty,

administrators, internal departments and

divisions, parents, alumni, and donors

. Supervise publications budget of $200,000 and staff members in

graphic design and web content

President and Principal

Emanuelli Communications, Northampton, Massachusetts

February 1995 to September 2001

Founded and led independent marketing communications company, providing:

. Writing, editing, and marketing consultation services

. Video production for documentaries and institutional promotion

Director of Marketing Communications

Baystate Health Systems, Springfield, Massachusetts

November 1978 to February 1995

Held 17-year position in publications management, public relations, and

marketing communications for second-largest medical facility in

Massachusetts. Duties included:

. Planning, researching, writing, editing, art directing, and

coordinating production for more than 400

publications per year, with 98 percent completed by deadline

. Supervising staff and freelance writers, editors, photographers,

graphic designers, and printers

. Producing, directing, writing, editing, narrating weekly employee

television news magazine

. Maintaining daily contact with news media, writing news releases,

arranging interviews

. Providing special events planning, publicity, and coordination

Annie Emanuelli, M.B.A., M.Ed. . *********@*******.***

Education

. Master of Education, 2010

Elms College, Chicopee, Massachusetts

GPA: 4.0 Delta Epsilon Sigma, national scholastic honor society

. Master of Business Administration in Marketing, 1987

Western New England College, Springfield, Massachusetts

GPA: 3.88

. Bachelor of Arts, English and Journalism, 1978

University of Massachusetts-Amherst

GPA: 3.72 Phi Beta Kappa, national academic honor society

Skills

. Writing

. Editing

. Marketing strategy

. Publications production

. Web writing

. Website content management

. Design

. Proofreading

. Photography

. Video production

. Social media integration

. Outreach and public speaking

. Budgeting and financial management

. Special events planning

. Supervising staff and freelancers

. Advanced computer skills on both Mac and PC platforms, with proficiency

in Microsoft Office

(Word, Excel, PowerPoint), Quark, InDesign, Acrobat, Photoshop, Ingeniux

CMS, Final Cut Pro

Contact this candidate