Supervisor Marketing

Alan Chalfin

*** ****** **., **********, ** ***** T: 201-***-**** *********@*****.***

www.alancadvertising.com

Group Copy Supervisor / Healthcare

Leader of Creative Staff, great at new business/connecting with client:

I have led and inspired creative staffs. I can fine tune creative

strategies to make them executable. I know how to befriend and sell to

clients and how to cultivate their trust.

Created both global and national pharma ad campaigns:

. Micardis (anti-hypertensive): Came up with Global strategy that

separated the product from other me too antihypertensive.

. Merck Vaccines: Supervised National campaign for MMR against chicken

pox. Ad budget tripled in 2 years.

. Rimonobant (Acomplia-appetite suppressant): a global account from

Sanofi. Created obese icons of various nations (IE: Fat Statue of

Liberty) to emphasis the need to start doing something about weight

problems that exists globally.

. Ditropan XL (anticholinergenic): My work won the business, by

emphasizing the dosing advantage over Detrol LA.

10 years on the pharma ad business:

I've worked on many different categories, from oral contraception,

cholesterol, cardiovascular, Hep-C, diet drugs, respiratory, vaccines,

and osteoporosis to feline disease. 90% of the work went direct to

doctors.

The other pharma companies and brands I worked on:

BMS (Pravachol, Pravaguard, Tequin, Plavix, Vanceril), Wyeth

(Bazedoxifine), Barr Labs (Provigil, Enjuvia ), Genentech (Rituxan),

Ferring (Eufflexa), Astrazeneca (Exanta and Toprol XL), Other Drugs:

Seasonale, Flutiform, Allegro, Adderall, Claritin, Levitra, Relpax,

Paxil, Effexor, and Exubera.

Successful interactive projects:

Oceana - Deflux: Therapeutic device for incontinence in young girls.

http://deflux.com/

Incontinent information website -

http://iideagroup.com/demo/bcs/index.php#

Christian Healthcare Center-re-wrote & branded site to add new life to

the assisted living complex.

http://www.christianhealthcare.org/index.html

Vee Technologies- wrote the USA website for this large outsourcing

Indian company.

BlockDeCorso.com- I re-wrote & designed the agency's website (the hits

on the site has increased by 40%). http://www.blockdecorso.com/

Banner ads- For Exubera, Motorola, and The History Channel.

Creative Awards: One Show Silver, Andy, AD Club, and Pharma.

Career Overview:

.ALAN C ADVERTISING: Worked on Oceana-Solesta (website for Fecal

Incontinence), Deflux-therapeutic device for bladder incontinence in young

girls. Supervised campaign a TV campaign for LasikPlus Centers: TV and

print-direct response. Wrote in depth website and dozens of marketing

materials for Vee Technologies a large Indian Outsourcing Company.

.BLOCK & DECORSO: Group Supervisor: Supervised campaign for Christian

Healthcare Center, designed new website. Direct Marketing of 3 hospitals

merging into one: Atlantic Healthcare System.

.JUMP START ADVERTISING: Consulted at Centron (Rituxan-RA); at GSW on Merck

(Vaqta & RotoTeq vaccines). Worked on Seasonable (oral contraception) at

Pace; and at Torre Lazar on Plavix (anticoagulant). Worked on Relax, Pail

and at McCann.

.ADIENT (WPP): Group Supervisor: In charge of staffing up group and

launching Exacta. Worked on Toprol XL. I pitched & won Provigil and Enjuvia

(Barr Labs).

.EURO RSCG LIFE CHELSEA (Havas): Group Supervisor: - Headed up a group on

Ditropan XL Merck Vaccines, and Rimonobant. Worked on Pravachol,

Pravaguard, Tequin, Plavix, Vanceril and Vanlev.

.Consumer Experience:

. Lowe & Partners

. BBDO

. Levine Huntley Schmidt & Partners

. JWT

EDUCATION: Pratt Institute-Majored in Advertising-Degree: BA

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