Marketing Manager

MICHAEL GUTIEREZ

** *** ***** ***** ( Moraga, California 94556

925-***-**** ( *********@*********.***

SENIOR MARKETING MANAGER

Dynamic and motivational senior marketing manager with more than 20 years

of leadership experience in online and traditional marketing planning and

execution. Creative thinker who will use a broad range of strategic and

tactical marketing techniques, market research and online analytics, and

product development contributions to build brand equity. Deep understanding

of the evolving online marketing space, covering SEO / SEM, email

marketing, banner ads, web analytics, and affiliate marketing, among other

tools. Demonstrated track record using marketing to improve ROI, grow sales

and market share, increase website traffic, boost direct response rates,

and develop new markets.

Core Competencies

Social Media Network/Online Marketing Strategy & Implementation ( Strategic

Planning ( Product Development & Positioning (Search Engine Optimization

(SEO) ( Online Analytics

Search Engine Marketing (SEM) ( Email / Banner Advertising

Brand Equity / Brand Awareness ( Database Marketing ( Direct Mail Marketing

PROFESSIONAL EXPERIENCE

INDEPENDENT CONSULTANT ( 2009-PRESENT

XOOM CORPORATION, San Francisco, California ( 2005-2008

*Resigned position for personal leave of absence due to family illness

(death of spouse after a 5 year battle with cancer).

Start-up International money transfer company that expanded from 15

countries to over 60 and grew to over $65.5 million in annual sales.

Director of Marketing

Created and implemented traditional and online B2B and B2C marketing

strategies, including social media relationships, direct mail, print

advertising, DRTV, telemarketing, radio, out-of-home, SEO,PPC,SEM, landing

page development, email marketing, display, web analytics, affiliate

marketing,and,shortcut,URLmanagement.

Online Marketing Highlights:

. Managed the marketplace introduction for a SaaS solution for businesses

to provide international money remittance products to their customers.

. Initiated social media marketing campaigns utilizing Facebook, LinkedIn,

MySpace, Friendster, Orkut and other relevant online networks realizing

20% in new revenues from this channel.

. Secured eBay as a key payment option partner to grow Xoom site usage

more than 20%.

. Launched an SEO optimization campaign, which grew orders 18%.

. Employed SEM, PPC and banner ad campaigns which accelerated site traffic

over 20% and generating 15% in new business revenue.

. Monetized site visitors into customers at a rate of 32% vs. 15% 6 months

prior using a CRM initiative with SalesForce.com, and Siebel tools.

Other Market Development Highlights:

. Pioneered marketing strategies that grew the company from 0.5% to 1%

market share.

. Instituted a new pricing strategy and advertising, boosting monthly

money remittances by 15%.

. Reached more than 5 million leads through 12 direct mail campaigns.

. Generated a direct mail response range of 0.8% to 1.25%, closing over

35% of leads.

. Expanded the target market for affiliate marketing by 15% through

recruitment. Widened the market reach from 6 into 60 countries (in

language and in culture).

MICHAEL GUTIEREZ ( Page 2 ( *********@*********.***

KAISER PERMANENTE, Oakland, California ( 2004-2005

Largest U.S. provider of health plans for Medicare, families, and

businesses.

Program Manager

Targeted patients and policyholders with creative online marketing

initiatives, leading a team of 12 and managing communications to a variety

of channels. Deployed online tools such as SEO, landing page development,

email marketing, and display, among others as well as traditional methods,

including direct mail and print advertising.

Highlights:

. Achieved 0.75% to 1.30% response with annual 3 million circulation

direct mail campaigns.

. Optimized via SEO and SEM over 2500 physicians websites.

. Brought 45% more visitors to the site through organic and paid SEO.

. Infiltrated the insured market by an incremental 20% through a

SalesForce.com CRM program.

FUSION INTERACTIVE MARKETING AGENCY, San Francisco, California ( 2000-2004

$25 million marketing agency targeting B2B and B2C customers.

Manager - Direct & Email Marketing

Helped corporate clients reach target consumer and business markets using

offline and online marketing tactics. Steered the process from development

to roll out, performed campaign results analysis, and adjusted the strategy

as needed to fulfill marketing objectives.

Highlights:

. Cultivated 20% sales growth through sales development of new financial

industry customer relationships, including Bank of the West, Union Bank

of California, and Bank of California.

. Averaged 2.5% response and 1.4% conversion over the course of 2500

direct and email mail campaigns.

. Created and implemented over 1,500 online marketing programs that

boosted average click-through-rates from 35% to 50% and drove new

business growth of up to 20%.

MICHAEL GUTIEREZ ( Page 3 ( *********@*********.***

THE MONEY STORE, Sacramento, California ( 1996-2000

Sub-Prime lender on home mortgages, refinancing, home equity loans, and

credit cards.

Marketing & Sales Director - Auto Finance

Promoted and sold auto financing products and services through direct

marketing, partners, and affiliates. Handled product development and

marketing for insurance and product warranty.

Highlights:

. Opened up new channels with online financing and automobile companies.

. Penetrated the Hispanic and Asian demographics using targeted regional

marketing.

. Generated 5% response with the inaugural direct mail pre-approved loan

offer.

. Enhanced margins 25% by introducing risk based pricing.

Early Career (details on request):

Sales & Marketing Director, THE BANK OF CALIFORNIA (1990-1996)

Led product management, development, and marketing strategy for trust and

investment products.

Consumer Product & Marketing Manager, CITICORP

Spearheaded West Coast regional sales and marketing.

Vice President, Sales & Marketing Manager, CROCKER NATIONAL BANK

Drove P&L results for the Southern California region, covering 120 branches

and more than $4 billion combined loan and deposit assets.

EDUCATION & CREDENTIALS

Master of Business Administration in Marketing and Finance

Santa Clara University, Santa Clara, California

Bachelor of Science in Psychology and Religion

Biola University, La Mirada, California

LANGUAGE FLUENCY

English & Spanish

TECHNICAL SKILLS

SalesForce.com, Siebel, Microsoft Office, Visio, SQL, HTML

Contact this candidate