Customer Service Marketing

Anirudh Rajagopal *** E Dana Street #** Mountain View, CA 94041

*******.***@*****.*** Mobile:1-650-***-****

OBJECTIVE: A dedicated and customer service oriented professional seeking

the Marketing Communications Specialist position at CubeTree Inc., based in

Redwood City, CA. [pic]EDUCATION

Master of Business Administration, Marketing, August 2008

Golden Gate University, San Francisco, CA

Graduate GPA: 3.6

Undergraduate Study, Business, August 2006

Golden Gate University, San Francisco, CA

Undergraduate GPA: 3.4

Bachelors in Commerce, Accounting and Information Technology, August 2004

Pragathi Mahavidyalaya, Hyderabad, India

[pic]

WORK EXPERIENCE

Golden Gate University, Financial Services, San Francisco, CA:

Funds Specialist, December 2008 - Present

. Manage the Federal Perkins loan and institutional loans including exit

counseling to borrowers. Transfer all loan information to vendor using

encrypted file transfer protocol.

. Oversee the Student Financial Petition process. Identify and suggest

process improvements to management.

. Edit and manage online content using Communication Management System

in order to provide excellent customer service to prospective and

existing students.

. Manage the Student Refund process for both, the Law school and the

Business school along with implementing process improvements.

. Respond to customer service requests via front desk, cashier and

telephone.

. Ensure compliance of governmental regulations in regard to loan

deferment, cancellation consolidation requests etc and process

required paperwork. Implement hold management process for accounts in

default.

. Monitor and create the loan management agency monthly reports and

ensure the currency of loan status. Co-ordinate with collection

agencies and review reports on a monthly basis.

. Administer financial aid emergency loans and bar loans.

Blue Coat Systems Inc., Channel Marketing Department, Sunnyvale, CA:

Channel Marketing Associate, May 2008 - September 2008

. Assisted in the development of targeted partner recruitment materials.

Developed approach strategies and made decisions on appropriate

promotional material to be sent based on nature of the business and

requirements.

. Compiled potential partner lists in targeted regions through the

internet and telephone research. Differentiated between customers,

resellers and distributors and sent the necessary information to the

Sales team.

. Coordinated with the Marketing team on selection of worldwide partner

recruitment campaigns and managed the tactical details of lead

distribution.

. Coordinated the marketing and on-boarding process for new partners.

Tracked new partner lists and uploaded the information to the

database.

. Assisted in the development and deployment of channel partner

marketing campaigns. Created instructions and creative concept work on

ways for partners to launch programs.

. Managed channel-driven demand generation activities from beginning to

end. Provided the Marketing department with status reports and

feedback.

. Kept track of the quarterly budget and took necessary steps to submit

a complete version to the Finance Department. Contacted Partners to

track down all missing invoices and attendee lists. Updated all lists

and sent them to the Marketing Operations team.

. Coordinated with different Channel Account Managers, kept track of all

marketing events and shipped promotional material based on necessity.

Golden Gate University, Division of Student Affairs, San Francisco, CA:

Administrative Assistant, September 2005 - May 2008

. Guided students through various career center resources such as GGU

Careers, career library and school website.

. Provided receptionist and general office support to Dean of Students,

Director of the office of Career Planning and Career Counselors.

. Tracked workshop evaluations using Excel.

. Maintained student records using Datatel for data entry and kept track

of prospective students.

. Provided excellent customer service to employers and students and

answered all inquiries about the Office of Career Planning.

. Coordinated various activities and did ground work for the Accounting

and Taxation Career Fairs.

ACADEMIC PROJECTS

. Integrated Marketing Communications Plan for Toyota Prius: Managed and

presented an integrated marketing communications plan for Toyota Prius

using various marketing communications tools to reach appropriate

market targets. Proposed print ads to make the product more attractive

to the general buyer. Used the seven elements of integrated marketing

communications separately and together to promote the product in

different segments of the market.

. Marketing Research for PlantLifeOnline.net: Created and conducted a

market research study using SurveyMonkey to determine target

population, consumer preferences and competition in the industry.

Sample population, frame and sampling techniques were used for the

data analysis plan. Analyzed results and made recommendations to

client regarding the necessary steps to be taken to drive more traffic

to the website and to influence a purchase decision.

. Competitive Strategy for Louis Vuitton Moet Hennesy (LMVH): Evaluated

the market trend and dynamics in order to propose the launch of LMVH

luxury water. Used Michael Porter's Five Forces Model as the basis for

evaluation of the business strategy. Analyzed industry rivalry and

devised various keys to success. Determined the marketing and

financial objectives, provided an in-depth sales forecast and devised

a plan to achieve competitive advantage keeping the mission of LMVH in

mind.

COMPUTER SKILLS

. Microsoft Word, Excel, Access, PowerPoint

. SQL, Database Management Systems

. Tally, Financial Packages

. E-commerce, HTML Documents

LANGUAGE SKILLS

. Strong communication skills both verbal and written

. Fluent in Hindi and Telugu

COMMUNITY INVOLVEMENT

. Vice President of Marketing and Public Relations for the Campus

Currents (Golden Gate University Newspaper)

. Active member of Golden Gate University's Finance Club

. Member of the Golden Gate University chapter of the American Marketing

Association

. Active member of the College Events Committee and organized events

such New Student Welcome Party, Student Alumni Meet and Farewell Party

Professional References Available Upon Request

Contact this candidate