Marketing Customer Service
Resume:
Jean M. Dean
Hanson, Massachusetts 02341
***********@*****.***
SUMMARY
Experienced marketer with focus on data analysis, customer loyalty, and
market performance. Detail-oriented and well-organized, portraying a high
degree of professionalism. Ability to adapt quickly to new software and
utilize its functionality. Highly valued member, and contributor, within an
organization.
PROFESSIONAL EXPERIENCE
SymphonyIRI Group, Chicago, IL January
2009 - Present
(Provider of enterprise market information solutions/services for CPG,
retail and healthcare industries)
Consumer Analytics Manager, Onsite analytic support at Stop and Shop and
CVS
Leverage household and market data to deliver actionable insights to the
Category Management and Business Insights teams. Utilize data and
resulting analyses to optimize the clients' merchandising, marketing, and
operations decisions. Maintain strong working relationships with Category
Management and Business Insights, both internal and external members.
Ongoing interaction and collaboration with SymphonyIRI's onsite team and
corporate office.
. Integral member of Stop and Shop's Business Insights team throughout
their portfolio and category business plan process by producing
detailed analysis based on household metrics.
. Instrumental in testing and adopting a new version of SymphonyIRI's
proprietary consumer analytics tool.
. Designed category management scorecards featuring a variety of
metrics, sliced by segment, market area, and category.
Extraprise Group, Inc., Boston, Massachusetts August
2007 - December 2008
(A database marketing services agency focusing on B2B clients)
Senior Marketing Specialist
Successfully combined data, campaign management, and analytics to deliver
value and exceed client expectations. Supported clients' customer retention
and acquisition efforts through strategic recommendations, list
segmentation, and analysis of key metrics. Daily client interaction with
multiple clients, as well as internal contact with Marketing Strategist,
Developers, and Production Support.
. Delivered adhoc reporting and analysis including campaign analysis and
customer profiling.
. Developed and maintained database audit procedures to ensure the
accuracy and integrity of weekly data loads.
. Designated lead specialist for ongoing support of a new client.
The Talbots, Inc., Hingham, Massachusetts June
1999 - August 2007
(A multi-channel apparel retailer)
Senior Analyst - Customer Relationship Marketing
March 2003 - August 2007
Delivered relevant programs and communications designed to foster customer
loyalty and retention. Daily and strategic involvement in the proprietary
charge card loyalty program, best customer promotions, and business-to-
business gift card/stored value card partnerships. Working relationships
within the organization encompassed Web Marketing, Creative/Copy Team,
Customer Service, Store Administration, Finance/Accounting, Direct
Marketing, and Information Technology.
. Managed business-to-business gift card/stored value card program,
which included supervising an outside agency. Created, and adhered to,
marketing and operational budget.
Jean M. Dean (page 2)
PROFESSIONAL EXPERIENCE (continued)
. Designed Microsoft Access databases to analyze and report on business-
to-business activity. Established user requirements and designed user
test plans for a web-based business-to-business tool which streamlined
the ordering and accounting functions of the program.
. Administered monthly charge card rewards issuance campaigns through
detailed planning, consistent mailings, and effective reporting.
. Developed and executed multiple recurring monthly marketing campaigns
to enhance participation in the charge card loyalty program.
Senior Analyst - Online Marketing
April 2000 to March 2003
Database Marketing Analyst
Key player in development, execution, and analysis of web elements and
online programs designed to drive new and existing customers to the
ecommerce website. Effectively coordinated the delivery of weekly traffic-
driving email marketing campaigns. Partnerships fostered through this
position included Web Merchandising, Information Technology, Direct
Marketing, and Web Creative.
. Promoted to Senior Analyst after five months on project.
. Developed Microsoft Access reporting and analysis databases upon which
all ecommerce sales reporting were based.
Merchandise Reporting Specialist
June 1999 to April 2000
Used systems to extract information and develop Microsoft Access databases
and reports to aid merchants in their analysis of the business. Supported
day-to-day systems projects relative to the data warehouse and reporting
systems.
Hills Stores Company, Canton, Massachusetts
May 1995 to January 1999
(A brick-and-mortar department store)
Business Systems Analyst March 1998
to January 1999
Merchandise Systems Analyst June 1996 to
March 1998
Inventory Analyst May 1995
to June 1996
TECHNICAL SKILLS
Microsoft Office - Access, Excel, Outlook, Powerpoint, Word
Alterian Marketing Analytics Suite, Loyalty Advantage (IRI proprietary
Consumer Analytics platform), Infoscan (IRI proprietary Market Analytics
platforms) Microstrategy Suite, SAS, Web-based Email Marketing Tools
EDUCATION
Stonehill College, N. Easton, Massachusetts
Bachelor of Science in Business Administration, Marketing
RELATED ACTIVITIES
. Co-President and member of Dollars for Scholars of Whitman and Hanson,
a non-profit organization, 2004 - present.
. Published a book review in The Journal of Consumer Marketing, Volume
21, 2004.
. Guest speaker in Marketing courses at Stonehill College, 1991 - 2003,
2007.
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