Project Manager Marketing

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PROFESSIONAL QUALIFICATIONS

. An event-marketing specialist with over 10 years experience.

. Business development and implementation of specialized market campaigns.

. Specialist in cross-market/cross-culture brand partnerships.

. Adept at cultivating strong relationships with clients and vendors.

PROFESSIONAL EXPERIENCE

FREELANCE PROJECT MANAGEMENT

Senior Consultant, Event Marketing Project Manager, NYC.

2008 - Present

. Malbon Bros Farms - Continued managing projects and touring programs.

Working with company to further develop and manage on-premise liquor

special events in major markets.

. Cake NYC (London based) - support Account Director on production

logistics of events, sourcing/negotiate vendors, event locations and in-

market staff. Create presentation materials for client approvals and lead

weekly status calls leading up to events.

. Kinetix Integrated (Latino boutique agency) - worked with managing

partners to oversee the production/execution of multiple programs

surrounding the 2008 Latin Grammys, supervised Account Executive's

projects to ensure successful events. Also managed the development and

execution of tiered liquor experience events.

MALBON BROTHERS FARMS (mBF)/FRANK 151 MAGAZINE, Event marketing agency that

specializes in trend culture, NYC.

Account Executive/New Business Implementation

2007 - 2008

. Spearheaded and authored new programs with Director of Sales.

. Managed relationship with senior level clients to develop and implement

new marketing programs and improve existing ones. Responsibilities

included: weekly meetings and reporting, creative briefs, contracts,

budgeting, vendor relations, location scouting, staffing, training,

logistics, and creative development.

. Partnered with sister agency to develop and execute large annual

entertainment events: managed celebrities/entertainers, developed

staffing and security plans, transportation logistics, source/negotiate

vendors, and weekly reporting with client.

. Program tour management and efficiency improvement: worked on and off the

road to improve programs at all levels. Managed entertainers and

musicians, improved relationship with venues and vendors.

. Improved market impact and efficency of events and programs that included

monthly music tour, indie film screening series, annual film festival,

and monthly DJ focused parties/events.

. Also responsible for planning and execution of special events/programs

for Frank151 Magazine that included: Targeted liquor sampling campaign

and multi-city on-premise marketing program, Shaun White for Target

apparel launch event, and Snowsports Industry Association (SIA)

tradeshow's interactive area "The Yard" featuring daily music

performances, live art, meeting spaces, and fundraiser for Boarding 4

Breast Cancer.

BECORE PROMOTIONS, Full service marketing and promotional agency, Los

Angeles, CA.

Freelance Account Executive/Project Manager

2005 - Present

. Company's only NYC representative; manage client relations, business

development and event execution.

. Secured national account with Redbull North America to execute a series

of themed events at their top national accounts. Managed tour, account

relationship, event budget, logistics coordination, hiring talent and

local labor.

. Managed new accounts with fragrance manufacturer Coty; developed

strategies and art direction for rebranding launch of Coolwater cologne

featuring Laird Hamilton. Worked closely with client on ideation and

execution design for launch event of Vera Wang's 'LOOK' perfume

unveiling.

Marc Ecko EnterpriseS, $700 Million apparel, media, and entertainment

company, NYC.

Zoo York Inc., $20 Million international apparel and skateboard

manufacturer.

Senior Marketing Manager

2005

. Oversaw and managed all action sports teams athletes needs that

included ad placement, product fulfillment, travel and special

appearances.

. Managed domestic and international marketing programs, developed

collateral for strategic partnerships, worked on new retail P.O.S.

program for Men and Women's apparel.

. Implemented brand-building initiatives that included: regional

events, servicing media outlets, product seeding and development of

quarterly newsletter that highlighted sponsored athletes, company

milestones and more.

Marc Ecko's Getting Up, $15 Million marketing push behind new video

game venture.

Marketing Consultant

2004 - 2005

. Served as senior marketing manager between *ecko unltd (designer)

and Atari (manufacturer).

. Created strategic marketing plans for potential in-game and out-of-

game partnerships.

. Structured and managed strategic event planning for pre-and-post

game launch initiatives.

. Developed marketing materials for retail partnerships, events and

online contests.

. Pursued development of potential business extensions for the

"Getting Up" brand.

. Oversaw media budget and planning.

United Skateboard Association (U.S.A.), Youth sports league; marketing and

promotions service agency, NYC.

Founder and Director of Organizational Development

1998 - 2005

. Established and developed largest amateur skateboard league in the U.S.

. Managed and grew business through sponsorship development and execution,

marketing programs, creative direction and advertisement co-ops.

. Created a retail network that worked with 500+ Action Sports outlets.

. Clients and sponsors included: Sports Illustrated for Kids, Nickelodeon,

NBC, CBS, Coke, PowerAde, Best Buy, M&M Mars, Swatch, Hawk Clothing

(Quiksilver), Etnies/Es footwear, Transworld Media (Skate/Snow),

Activision, Nike SB, Ecko Unlimited, Zoo York.

. Developed company to become a niche marketing/promotional company focused

on Action Sports, specializing in youth focused programs and event

production

. Consulted for:

ECKO UNLIMITED

Partnership Consultant

1999 - 2004

. Worked to increase brand presence in Action Sports markets.

. Developed unique partnerships in grassroots marketing programs that

allowed direct target market access.

. Volunteered for annual charity fundraisers and initiatives:

coordinated sample sales, distributed clothing to shelters and

photographed fashion industry golf fundraiser event.

'got Milk?', Multi-million dollar national campaigns to promote milk

and milk products, NYC.

Consultant and National Program Coordinator

2002 - 2003

. Established and managed a national marketing program targeted at

teen skateboarders.

. Advised clients - Bozell Ad Agency, Weber Shandwick PR Agency and

Transworld Media - as to development, promotional strategy, on-site

activation and more.

. Developed integration process, strategic event planning and

grassroots involvement for the 'got Milk? Campaign.

. Built and managed successful sponsorship program that included 10

amateur skateboard series and 30 skate parks.

. Prepared monthly feedback reports from skateboard series and

skateparks owners.

Tony Hawk Inc. & Tony Hawk Foundation, $300 Million in licensing,

international skateboard superstar, NYC.

Event Consultant and Producer

2000 - 2002

. Developed format for special event demonstrations and VIP

appearances.

. Coordinated logistical plan for events; staging, safety

precautions, V.I.P meet & greet, as well as lead-in promotions.

. Successfully managed event schedule, additional talent

coordination, travel, budgets and special needs.

Activision/ Activision O2, $1.4 Billion leading video game developer

and manufacturer, Santa Monica, CA.

Consultant/ Director of National Grassroots Promotions

1999 - 2002

. Structured promotional strategy for newly developed division that

included Action Sports titles such as Tony Hawk's Pro Skater

franchise. Managed promotional campaign for one of the company's

highest selling video games four years in a row.

. Planned and managed grassroots promotion/marketing program for all

Action Sports titles that included over 70 on-site events annually.

. Successfully managed and coordinated company's biggest promotions

at E3 which included an indoor Action Sports demonstration, V.I.P.

autograph signing with Olympic gold medalists and world renowned

Action Sports athletes.

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