Sales Representative Account Executive
Resume:
Alyson Michele DaPrile
** ******** ***. ****** ****, NJ 07306
******.*.*******@*****.***
Experience
G2 Direct & Digital, New York City
Aetna Corporate Team, Account Associate
June 10 - Present
. Manage launch of pilot program for Aetna Corporate inclusive of: direct
mail, email, banner and landing page
. Work on a variety of B2B campaigns geared toward businesses of all
different sizes and industries
. Maintain daily interaction with clients and multiple 3rd party vendors
Hill Holliday, New York City
Shopper Marketing Team, Assistant Account Executive
Aug. 09 - June 10
. Managed POS projects for Verizon Wireless Direct Stores; assisted in
refreshing entire store and individual elements
. Administered creative projects from start to finish - developed briefs
for creative team, prepared creative and presentation decks for client
presentations
. Head of NY's Marketing Central (MC) task force, trained new employees on
MC, and researched ways to improve process and communication between the
NY and SC office
. Direct supervisor for team intern from Jan '10 - Apr '10
Direct Mail Team, Account Coordinator
Aug. 08 - Aug. 09
Worked closely with the Data Team, maintained and created various Excel
spreadsheets and PowerPoint Decks, which assisted in Monthly/Yearly Results
Reporting for multiple DM Campaigns
Created 2008 Yearly Results Deck for all DM campaigns
Maintained daily interaction with the clients, requested various data
information essential to Reporting, then relayed the information back to
the Analytical Team
Managed the Bill Inserts for all 7 million NEA Paper bill customers,
responsibilities included
Maintained two financial documents for the Verizon Wireless Direct Team
PACE Advertising, WPP, New York City
Intern
Sept. 07 - Jan. 08
Created press releases for real estate clients
Assisted in scheduling media advertisements within budget constraints
Contacted media for information about rates and other related information
Maintained spreadsheets and advertising costs of various media outlets
The Wine Cellar @ Red Bank, Red Bank, NJ
Sales Representative
Sept. 04 -May 08
Constant interaction with customers and assisting in their wine selections
Aid in presentation of wines during weekly wine-tasting events
Education
Monmouth University, West Long Branch, NJ
Graduated: May 08
Bachelor of Science in Business: Concentration in Management and Marketing
Institute of Advanced Advertising Studies, New York City
Jan. 10 - May 10
Developed a strategic marketing campaign for Fruit2day
Skills
Efficient in Microsoft Word, Excel, and Power Point
Excellent oral, written and analytical skills
Ability to work well in high pressure and deadline driven environments
Ambitious, outgoing, driven and confident
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