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Jad Ahdab
Creative Director
Address: France, 92400 Courbevoie, 35 rue Jean Bart.
Email: *********@*******.***
Home: +33 1 49 97 90 17
Mobile: +33 6 76 74 04 02 Web
Portfolio: http://issuu.com/jad_ahdab/docs/portfolio_of_jad
Personal information
Sex: Male
Nationality: French
Marital Statue: Single
Driving license: Yes
Seeking challenging assignments in
COMMUNICATION/IMAGE STRATEGY
Professional Experience
September 2009 - Creative Director
February 2010: McCann Erickson
Company industry: Advertising Agency
Department: Creative
Responsibilities:
-Managing the communication portfolio of brands; Orange,
Coca Cola Group, Alfa Romeo, Lancia, Tunisair, Tiffany &
Co, Major, Start, McDonald, Nescafe, Nana, Sony, Nivea,
L'Oreal, etisalat,
Master Card, Carrefour, etc. from campaigns, to TV
spots, P.O.S., events, etc.
-Development of brand positioning.
-Pitching for new brands. Responsible of the creative
approach and the development of the creative answer.
-Managing the creative team.
Realizations:
- Launching campaigns of Orange in north Africa.
-Winning Pitch for the group Major. Repositioning of the
brand, from the rebranding of the products to the
creation of a new communication.
-Winning Pitch for the group Fromy. Repositioning of the
brand, from the rebranding of the products to the
creation of a new communication.
- Winning Pitch for the brand Start.
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March 2007 - Creative Director
September 2009: A.W.I.
Company industry: Publishing/Internet/TV
Department: Communication/Advertising
Responsibilities:
-Responsible of the communication, image of the
companies, brands, and products of A.W.I. within 27
cities, in the Middle-East, Africa, and Europe.
-Managing the communication of Waseet (classified ad
newspaper) within 27 cities; from campaigns, to
communication B2B, events, TV spots, P.O.S., etc.
-Managing the communication of the TV channel Wtv; from
campaigns, to communication B2B, etc.
-Managing the communication of ewaseet.com; from
campaigns, to web communication, etc.
-Managing the communication of the Guinness World
Records Book; from events to launching campaigns,
promotional campaigns, P.O.S.M. etc.
-Development of graphical identities for the creation of
companies; lawyers firms, transaction firms, etc.
-Pitching for brands by proving creative business
solutions to expend their level of communication;
Nissan, Ariel, Visa, Masafi, Western Union, Etilasat,
etc.
-Managing the creative team.
Realizations:
-Development and presentation of two seminars on the
strategy of creativity. Creation of exercises to improve
creativity.
-Creation of the image, guide lines, campaigns, of the
TV channel Wtv.
-Creation of identities and the communication of TV
shows; Find it Win it, 100% Winner, Auction etc.
-Creation of identities for TV products; Amber, Best
Shape, Kruger, etc.
-Building a new strategy for Layalina (people magazine)
on the Russian market, including the rebranding and the
guide-lines.
-Creation of events for the Guinness World Record Book
where worldwide records were broken.
-Winning Pitch for the media planning of iPhone.
-Winning Pitch for the media planning of Nissan.
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November 2005 - Senior Art Director
March 2007: Euro RSCG
Company industry: Advertising Agency
Department: Creative
Responsibilities:
-Managing the communication portfolio of brands; Danone,
Volvic, Jaguar, Peugeot, Reckitt Benckiser, Chanel,
Chopard, Polo Ralph Lauren, Saks Fifth Avenue, Volvic,
Estee Lauder etc. from campaigns, to TV spots, P.O.S.,
events, etc.
-Developing visual positioning for companies.
-Pitching for new brands. Responsible of the creative
approach and the development of the creative answer
-Managing the creative team.
Realizations:
-Creation and management of the Chanel's newsletter of
the Middle-East, from the concept to the creative
guide-lines, etc.
-Developments of new products of communication for the
Rimmel brand.
-Development of the biggest campaign for the Chopard
brand (perfume) done in the Middle-East (considering the
past 7 years).
-Development of the biggest campaign for the Evian brand
done in the Middle-East (considering the past 7 years).
-Winning Pitch to create the identity and manage the
image of Najmat city.
-Winning Pitch for the creation of P.O.S. of Crest
toothpaste.
-Winning Pitch for the TV spot of Mortein.
-Winning Pitch for the TV spot of Vanish.
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October 2003 - Working as a freelancer, executing international
November 2005: project, based in Paris.
Creative Director
Royal
Company industry: Advertising Agency
Department: Creative
Responsibilities:
-Pitching for brands
-Building and rebranding firms. Establishing new
strategies more impactful on the market.
-Managing the portfolio of brands; Gulf Investment
House, Replay's, Limelight, etc.
-Managing the creative team.
Realizations:
-Winning pitch for the re-branding of Mickey snacks
brands, from identity to the guide-lines, 12 packs of
chips, vans, etc.
-Rebranding of the Limelight brands.
-Winning pitch for the management of the brands of
Costa.
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Creative Director
Interacting with clients for requirement analyses and
studies the needs.
Developing solutions to meet the customer's requirement.
Carrying out project statues tracking, resource
allocation and management.
Realizations:
Government of Kuwait
Company industry: Publishing
Department: Creative
-Magazine Creation and Art Direction for the 3rd
International Exhibition of Jewelry of Kuwait.
Building the image of the magazine and developing the
communication.
The project includes the development of communication
materials for the clients of the exposition, including
the photographic art direction of the jewelries.
Realizations:
Soci t G n rale
Company industry: Publishing
Department: Creative
- Magazine Creation for the Middle East.
Creating the image of the magazine, from the inside
guide lines to the cover guide lines of the future
coming editions.
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October 2002 - Graphic Designer
October 2003: Raison Pure
Company industry: Packaging
Department: Creative
Responsibilities:
-Development a new packs for their portfolio of brands;
Nescaf , Close-up, Fleury Michon, Harry's, etc.
-Creation of mood boards to present the spirit of the
new packs.
Realizations:
-Creation of Packs for the brand Nescaf .
-Creation of mood boards for the brand Close-up.
-Creating graphical identities for the brand Fleury
Michon.
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January 2001 - Commercial Representative
October 2002: Canal+ (French T.V.)
Company industry: Internet/TV
Department: Sale
Responsibilities:
-Representing Canal +, in charge of the client
relationship.
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February 1998 - Graphic Designer
December 2000: K Communications
Company industry: Branding Agency
Department: Creative
Responsibilities:
-Creating packaging, brochures, ads etc. for their
portfolio of brands; Dolly's, Liby's, Chtoura, etc.
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Education
June 2004: Master 1 in visual communication (Specialization
Advertising)
E.C.V. (Ecole de Communication Visuelle), Paris,
France.
Ranked best school of communications of Paris by the
Louis Harris Institute (statistics done in 2001)
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Competences Level
Photoshop Expert
Illustrator Expert
InDesign Expert
Quark X-press Expert
HTML/XHTML Good
CSS Good
Dreamweaver Good
Flash Good
3DS Good
Languages Level
French Expert
English Expert
Arabic Good