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Development Director

Location:
92400
Posted:
September 08, 2010

Contact this candidate

Resume:

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Jad Ahdab

Creative Director

Address: France, 92400 Courbevoie, 35 rue Jean Bart.

Email: *********@*******.***

Home: +33 1 49 97 90 17

Mobile: +33 6 76 74 04 02 Web

Portfolio: http://issuu.com/jad_ahdab/docs/portfolio_of_jad

Personal information

Sex: Male

Nationality: French

Marital Statue: Single

Driving license: Yes

Seeking challenging assignments in

COMMUNICATION/IMAGE STRATEGY

Professional Experience

September 2009 - Creative Director

February 2010: McCann Erickson

Company industry: Advertising Agency

Department: Creative

Responsibilities:

-Managing the communication portfolio of brands; Orange,

Coca Cola Group, Alfa Romeo, Lancia, Tunisair, Tiffany &

Co, Major, Start, McDonald, Nescafe, Nana, Sony, Nivea,

L'Oreal, etisalat,

Master Card, Carrefour, etc. from campaigns, to TV

spots, P.O.S., events, etc.

-Development of brand positioning.

-Pitching for new brands. Responsible of the creative

approach and the development of the creative answer.

-Managing the creative team.

Realizations:

- Launching campaigns of Orange in north Africa.

-Winning Pitch for the group Major. Repositioning of the

brand, from the rebranding of the products to the

creation of a new communication.

-Winning Pitch for the group Fromy. Repositioning of the

brand, from the rebranding of the products to the

creation of a new communication.

- Winning Pitch for the brand Start.

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March 2007 - Creative Director

September 2009: A.W.I.

Company industry: Publishing/Internet/TV

Department: Communication/Advertising

Responsibilities:

-Responsible of the communication, image of the

companies, brands, and products of A.W.I. within 27

cities, in the Middle-East, Africa, and Europe.

-Managing the communication of Waseet (classified ad

newspaper) within 27 cities; from campaigns, to

communication B2B, events, TV spots, P.O.S., etc.

-Managing the communication of the TV channel Wtv; from

campaigns, to communication B2B, etc.

-Managing the communication of ewaseet.com; from

campaigns, to web communication, etc.

-Managing the communication of the Guinness World

Records Book; from events to launching campaigns,

promotional campaigns, P.O.S.M. etc.

-Development of graphical identities for the creation of

companies; lawyers firms, transaction firms, etc.

-Pitching for brands by proving creative business

solutions to expend their level of communication;

Nissan, Ariel, Visa, Masafi, Western Union, Etilasat,

etc.

-Managing the creative team.

Realizations:

-Development and presentation of two seminars on the

strategy of creativity. Creation of exercises to improve

creativity.

-Creation of the image, guide lines, campaigns, of the

TV channel Wtv.

-Creation of identities and the communication of TV

shows; Find it Win it, 100% Winner, Auction etc.

-Creation of identities for TV products; Amber, Best

Shape, Kruger, etc.

-Building a new strategy for Layalina (people magazine)

on the Russian market, including the rebranding and the

guide-lines.

-Creation of events for the Guinness World Record Book

where worldwide records were broken.

-Winning Pitch for the media planning of iPhone.

-Winning Pitch for the media planning of Nissan.

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November 2005 - Senior Art Director

March 2007: Euro RSCG

Company industry: Advertising Agency

Department: Creative

Responsibilities:

-Managing the communication portfolio of brands; Danone,

Volvic, Jaguar, Peugeot, Reckitt Benckiser, Chanel,

Chopard, Polo Ralph Lauren, Saks Fifth Avenue, Volvic,

Estee Lauder etc. from campaigns, to TV spots, P.O.S.,

events, etc.

-Developing visual positioning for companies.

-Pitching for new brands. Responsible of the creative

approach and the development of the creative answer

-Managing the creative team.

Realizations:

-Creation and management of the Chanel's newsletter of

the Middle-East, from the concept to the creative

guide-lines, etc.

-Developments of new products of communication for the

Rimmel brand.

-Development of the biggest campaign for the Chopard

brand (perfume) done in the Middle-East (considering the

past 7 years).

-Development of the biggest campaign for the Evian brand

done in the Middle-East (considering the past 7 years).

-Winning Pitch to create the identity and manage the

image of Najmat city.

-Winning Pitch for the creation of P.O.S. of Crest

toothpaste.

-Winning Pitch for the TV spot of Mortein.

-Winning Pitch for the TV spot of Vanish.

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October 2003 - Working as a freelancer, executing international

November 2005: project, based in Paris.

Creative Director

Royal

Company industry: Advertising Agency

Department: Creative

Responsibilities:

-Pitching for brands

-Building and rebranding firms. Establishing new

strategies more impactful on the market.

-Managing the portfolio of brands; Gulf Investment

House, Replay's, Limelight, etc.

-Managing the creative team.

Realizations:

-Winning pitch for the re-branding of Mickey snacks

brands, from identity to the guide-lines, 12 packs of

chips, vans, etc.

-Rebranding of the Limelight brands.

-Winning pitch for the management of the brands of

Costa.

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Creative Director

Interacting with clients for requirement analyses and

studies the needs.

Developing solutions to meet the customer's requirement.

Carrying out project statues tracking, resource

allocation and management.

Realizations:

Government of Kuwait

Company industry: Publishing

Department: Creative

-Magazine Creation and Art Direction for the 3rd

International Exhibition of Jewelry of Kuwait.

Building the image of the magazine and developing the

communication.

The project includes the development of communication

materials for the clients of the exposition, including

the photographic art direction of the jewelries.

Realizations:

Soci t G n rale

Company industry: Publishing

Department: Creative

- Magazine Creation for the Middle East.

Creating the image of the magazine, from the inside

guide lines to the cover guide lines of the future

coming editions.

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October 2002 - Graphic Designer

October 2003: Raison Pure

Company industry: Packaging

Department: Creative

Responsibilities:

-Development a new packs for their portfolio of brands;

Nescaf , Close-up, Fleury Michon, Harry's, etc.

-Creation of mood boards to present the spirit of the

new packs.

Realizations:

-Creation of Packs for the brand Nescaf .

-Creation of mood boards for the brand Close-up.

-Creating graphical identities for the brand Fleury

Michon.

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January 2001 - Commercial Representative

October 2002: Canal+ (French T.V.)

Company industry: Internet/TV

Department: Sale

Responsibilities:

-Representing Canal +, in charge of the client

relationship.

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February 1998 - Graphic Designer

December 2000: K Communications

Company industry: Branding Agency

Department: Creative

Responsibilities:

-Creating packaging, brochures, ads etc. for their

portfolio of brands; Dolly's, Liby's, Chtoura, etc.

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Education

June 2004: Master 1 in visual communication (Specialization

Advertising)

E.C.V. (Ecole de Communication Visuelle), Paris,

France.

Ranked best school of communications of Paris by the

Louis Harris Institute (statistics done in 2001)

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Competences Level

Photoshop Expert

Illustrator Expert

InDesign Expert

Quark X-press Expert

HTML/XHTML Good

CSS Good

Dreamweaver Good

Flash Good

3DS Good

Languages Level

French Expert

English Expert

Arabic Good



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