Quality Assurance Customer Service

Vanessa Meincke

********@*****.*** 650-***-****

HTTP://WWW.LINKEDIN.COM/PUB/VANESSA-MEINCKE/8/A5A/5A7

PROFESSIONAL SKILLS

. DEMONSTRATED ABILITY TO SUCCESSFULLY RUN EMAIL PROGRAMS FROM

CONCEPTION TO POST-DELIVERY ANALYSIS

. Proven track record of successful project management involving multiple

moving pieces, several

stakeholders, and tight timelines while providing guidance and

direction to various team members

. Clear communicator with strong client-relationship management skills

. Strong writing skills and very experience producing marketing collateral

copy

. Solution-oriented problem solver with meticulous attention to detail

Computer & Tech Skills

. RESPONSYS INTERACT, YESMAIL, MARKETO, CLICKMAIL, DREAMWEAVER, PHOTOSHOP,

MS OFFICE SUITE (WORD, POWERPOINT, EXCEL), SALESFORCE CRM, SQL, QUICKARROW

(BUSINESS MANAGEMENT SOFTWARE), MSACCESS, INTERACTION (CRM DATABASE),

LEXISNEXIS

Professional Experience

JIGSAW, A SALESFORCE.COM COMPANY ONLINE BUSINESS-CONTACT DATABASE SAN

MATEO, CA

Email Marketing Manager November '09 - present

Key Job Functions

. Strategize, write copy, create layout, HTML code, manage link tracking,

QA, deploy and analyze results of all email campaigns; metric analysis,

ongoing testing, email optimization, strategic guidance; list

segmentation, including SQL queries; project management, email calendar

maintenance and all launch planning; budget planning and management;

monitor unsubscribe/bounce/complaint rates and ensure spam regulation

compliance; email vendor analysis and selection

Overview

As email Marketing Manager, I run all email programs for Jigsaw's member

campaigns, from conception to post-launch analysis, including copywriting,

creative direction, HTML coding, and list selection and segmentation. This

includes identifying, testing and implementing new email programs to

increase user activity and lead generation. Examples of efforts I've led

include moving away from batch and blast campaigns by defining key user

segments, their needs and interests, and developing campaigns based on

these finding. I've focused testing and optimization efforts on copy, such

as subject lines and content, as well as layout and creative design to

maximize results. I've also significantly expanded the reengagement

program, moving from one generalized touch-point to a multi-stage approach

based on past user activity. Additional programs I run include monthly

newsletters, webinars, transactional messaging and extensive activity-based

triggered campaigns. I've also developed quarterly benchmarks which I've

consistently exceeded. Working closely internally with Product and

Engineering and externally with several email vendors, planning both long

and short term to meet and exceed business goals.

Responsys On-demand email marketing and cross-channel campaign management

solutions San Francisco, CA

Associate Client Consultant June '08 - October '09

Key Job Functions

. Project management, budget management, strategic guidance, team

leadership, customer service, quality assurance, list segmentation,

campaign management, copywriting, contract development, management of life-

cycle marketing programs, database management

Overview

Managed an average of eight to ten clients, working on 15 to 20 projects at

any given time. With project budgets ranging from $5,000 to $500,000,

ensured accounts were running smoothly, profitably and on- or under-

budget. My role was to act not only as a Responsys representative, but also

as client advocate; gaining intimate business knowledge of my clients,

managing client relationships and representing the client's point of view

and concerns. To do so, I examined business requirements, identified the

needs and scope of programs - including resource allocation and project

costs - and ensured that quality exceeded client expectations and industry

standards. Doing so also required I manage an internal team against

immediate short-term projects and campaigns, with an understanding of long-

term planning requirements and business goals. From a strategic standpoint,

I provided key email performance indicators and guidance, identifying

opportunities for optimizing results pre-launch and providing suggestions

based on performance post-launch.

K&L Gates International law firm Palo Alto, CA

Marketing/Business Development Coordinator August '06 - June '08

Key Job Functions

. Project management, budget management, results analysis, team leadership,

quality assurance, practice support, RFP preparation, competitive

intelligence research, copywriting, database management, website updates,

event planning and management, vendor selection, contract negotiation

Overview

As support to such practice groups as Asia, Clean Technology, Corporate,

Employment, Intellectual Property, Litigation, and Stem Cell, I also

provided on the ground marketing support to the approximately 70 attorneys

in the Palo Alto and San Francisco offices of K&L Gates. In this capacity,

I collaborated with lawyers and the firm's internal departments to develop

and coordinate preparation and distribution of various marketing collateral

and communications. In a business development function, I worked to create

many successful RFPs, pitches and presentations. With K&L Gates then recent

move to the West Coast market, I managed the planning, execution and follow-

up of seminars, conferences, and other special events to increase brand

awareness. This included market analysis and segmentation, vendor

selection, on-site coordination, and event follow-up. In this same vein, I

conducted competitive intelligence and market research as well as tracking

business development leads and market data that I used to craft reports

aimed at shaping the firm's strategic direction.

El Camino Hospital Mountain View, CA

Marketing Coordinator - Part- Time July '03 - August '06

Key Job Functions

. Project management, physician outreach, results analysis, team

leadership, customer service, quality assurance, competitive intelligence

research, event planning and management, vendor selection, contract

negotiation

Overview

Working most closely with the Bariatric Program, Stroke Program, and South

Asia Health Center, I provided general marketing support pertaining to the

physician community. The Bariatric Program, more commonly known as gastric

bypass, was in its infancy when I joined El Camino and I had an active role

in its growth. To increase market awareness, I created competitive

intelligence reports to provide strategic recommendations to the program,

acted as the first point of contact for potential customer's inquiries into

the program, and arranged all aspects of events for both physicians and the

public. Beyond these programs, I made regular visits to physician offices

as a Hospital representative to maintain and strengthen relationships,

gathering information to propose program and process improvements to ensure

physician satisfaction.

Education

SAN JOSE STATE UNIVERSITY SAN JOSE, CA

Masters of Arts, American History- Cum Laude September 2006

Phi Alpha Theta - Honor Society

University of California, Los Angeles Los Angeles, CA

Bachelor of Arts, History June 2001

Golden Key National Honor Society

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