Manager Marketing

Chrystie Terry

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Summary

Results driven Online Marketing Manager with ten years of experience in

internet and search marketing. Special expertise in search engine

optimization (SEO), search engine marketing (PPC & CPC), social media

optimization and business development. Proven track record of meeting and

exceeding conversion goals. Collaborative team player with creative problem

solving skills.

Certifications & Tools

. Hubspot Inbound Marketing Certified

. Google Adwords Certified, Google Adwords Editor

. Traffic & Analytics using Omniture, Hitbox, Google Analytics & Hubspot

. CRM using Saleslogix & Salesforce.com, Marketo

. Content Management using Hubspot, Rhythmyx, Wordpress, Liveball &

other proprietary systems

Product & Internet Marketing Experience

Freelancing - Search & Social Media Consulting

2008- Present

. TimeTrade - Online Marketing Manager Jan 10 -

Sept 10

o Managing Google Adwords thousands of keywords on a $5-10K/mo

budget.

o Keyword research and ad content copy writing and optimization.

o Creating optimized landing pages for A/B and multi-variant

testing for PPC programs.

o Creating reporting documents in excel spreadsheets from data

gathered from tracking systems including Google Analytics,

Hubspot, Salesforce, Liveball, and Marketo.

. Triad Advertising - PPC Manager Oct 09 -

July 10

o Managing Google Adwords campaigns for multiple client accounts

with thousands of keywords on budgets ranging from $3K - $6K/ mo

o Creating lead generating Google Adwords campaigns, keyword

research, ad content copy writing and optimization

o Created client reporting spreadsheets based on Google Adwords

and Analytics data.

. UptoDate -Consulting Search Marketing Management July 09

- Sept 09

o Managing Google Adwords campaigns with hundreds of thousands of

keywords on a $3K/mo budget

o Creating lead generating Google Adwords campaigns, keyword

research, ad content copy writing and optimization

o Created reporting spreadsheets based on Google Adwords and

Analytics data.

. Garfield Group Interactive Agency - Consulting Inbound Marketing

Jan 09 - July 09

o Consulted on page optimization of client's sites to increase

natural search traffic and leads.

. PCWorld & MacWorld -Consulting Social Media Marketing

Apr 08 - Present

o Social media marketing of content to sites such as digg, reddit,

twitter, and facebook.

o Creating an excel spreadsheet to monitor and report on content

marketing across multiple social media sites.

Makana Solutions - Product Marketing Manager

July 08 - Jan 09

. Increased site traffic by 50% by creating and optimizing new search

media, social media and other traffic flow programs.

. Managed Google and Yahoo! PPC campaigns with thousands of keywords on

a $10K/mo budget increasing lead conversions and decreasing costs per

click.

. Managed Google Analytics, Hubspot, Google Adwords & Salesforce

Reporting

. Created and managed web content for all programs including the web

site itself.

Network World - Sr. Manager of Audience Development

Oct 05 - April 08

. Increased site traffic by 30% by creating new online marketing

initiatives utilizing social media, widget distribution and other

online traffic flow programs.

. Created analytics and reporting processes for tracking and analyzing

marketing campaigns utilizing Hitbox, Google Analytics, Google

Adwords, and other tracking and reporting tools.

. Managed hundreds of PPC and CPC campaigns on Google and Yahoo! with

hundreds of thousands of keywords on a budget of $25 - 50K/mo

. Increased natural search traffic by 50% and raking for key terms on

Google by re-optimizing core sites and teaching staff to optimize

content for better search results.

. Improved traffic flow on-site to fulfill conversion goals by utilizing

PPC and CPC campaigns focused on relevant keyword campaigns increasing

lead conversions and decreasing lead costs.

. Managed projects through implementation process to improve traffic

flow on-site.

Freelancing - Search Optimization Consulting

Oct 05 - Jan 07

. Netconcepts - Freelance Consulting Search Engine Optimizer

o On page optimization of client's sites to increase natural

search traffic and sales.

Blue Dolphin Group - Online Product Marketing Manager

Dec 04 -July 05

. Optimized landing pages for web sites for Google natural search

traffic.

. Managed affiliate marketing programs in the Commission Junction

Network

. Created analytics and reporting processes for tracking and analyzing

marketing campaigns utilizing Urchin, Google Adwords, Yahoo! and other

tracking systems to create spread sheet reporting systems.

. Managed website edits for marketing purposes

Freelancing - Search & Social Media Consulting

July 05 - Sept 05

. Ziff Davis Web Buyer's Guide - Freelance Search Engine Optimizer

o On and off page optimization of the Buyer's Guide sites to

increase natural search traffic.

Commission Junction - Senior Search Associate

Dec 03-Dec 04

. Managed multiple clients PPC and CPC on Google and Yahoo! with

hundreds of thousands of keywords. Budgets varied from $3K - $50K/mo

. Created analytics and reporting processes for tracking and analyzing

marketing campaigns.

Inceptor, Inc. - Senior Marketing Associate

July 02 - Oct 03

. Optimized landing pages for web sites for natural search traffic.

. Managed PPC and CPC campaigns on Google and Yahoo

. Created and managed client spreadsheet reporting.

. Keyword research and analysis.

Alta Vista Software Solutions - Product Marketing Technical Writer

July 01 - Sept 01

. Coordinated Engineering, Sales, and Marketing, Product Management,

and Technical Documentation departments to create marketing

documentation.

Education

SUNY Potsdam College, BA English Literature & Writing, Minor in Secondary

Education

Clarkson University, Cross-Registered Computer Engineering and Technical

Communications

Jefferson Community College, AAS in Office Technologies, Minor in Computer

Science

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