Customer Service Marketing
Resume:
SAI KATTA
*************@*****.***
Watertown, MA 02472
www.twitter.com/saikatta
www.linkedin.com/in/saikatta
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SUMMARY Experience in online marketing, social media, account
management and mobile marketing
Knowledge of web design, search engine marketing and analytics
Successfully developed Integrated Marketing Communications
campaigns
Customer Service and Management experience at Microsoft as
Technical Support Lead
SKILLS Operating systems - Windows XP/Vista/7
Microsoft Office, Base SAS, HTML, CSS, Adobe Photoshop, Dreamweaver,
Google Analytics, Google Adwords, Social Media Ecosystem, SEM,
Mobile Advertising
EDUCATION EMERSON COLLEGE, BOSTON, MA
Dec 2009 Master of Arts in Integrated Marketing Communications
Developed a concept for a website on advertising industry
database using HTML and CSS (adclump.com) with appropriate
keywords, metatags and clear user interface
Developed integrated marketing communications plans for brands
like L.L.Bean and Volkswagen of America using traditional and
non-traditional media channels
CHAITANYA BHARATHI INSTITUTE OF TECHNOLOGY, HYDERABAD, INDIA
Bachelor of Engineering in Electronics and Communications
EXPERIENCE Skycore Mar
2010 - Sep 2010
Marketing Intern
Designed the website layout and user interface for Cellyspace
mobile marketing platform Assisted Business Development
team in creating case studies, press releases and website content
Created business proposals and flowcharts for mobile services
provided by Skycore
Managed the Skycore Twitter account and Google Adwords campaigns
Viralskool
Jun 2009 - Nov 2009
Social Media Intern
Implemented marketing plan using social media as an advertising
medium
Prepared and analyzed reports to monitor the performance of the
campaigns using Google analytics
Gained knowledge of online distribution channels and search
engine marketing strategies
Monitored the campaign performance on social news websites like
Digg and Reddit
Verndale (Capstone Project)
Jan 2009 - May 2009
Creative Director
Created an Integrated Marketing Communications plan to expand
Verndale into Cincinnati market.
Identified the target audience and created print ads for
magazines respectively
Developed B2B internet marketing strategy complimenting the
traditional media advertising
Altterrain
Jan 2009 - May 2009
Online Marketing Intern
Implemented SEO techniques to improve search engine ranking
Designed the website layout for clear and easy navigation
through different campaigns
Performed market research and competitor analysis regarding
outdoor marketing channels
Viewpoint Creative
Aug 2008 - Dec 2008
Account Management Intern
Assisted account management team with communicating updates to
clients and agency departments
Participated in brainstorming sessions for creative ideas on various
media components
Involved in business pitch procedure to the clients and
maintained records of the meetings
Assisted in planning and designing promos for HBO year ender,
ABC country music awards, storyboard for ESPN SEARS TV
commercial and various online campaigns
ADDITIONAL MICROSOFT
Aug 2003 - Jul 2007
EXPERIENCE Technical Support Lead
Managed a team of technical support agents
Provided technical support to customers and training to new
support agents
Maintained the metrics of the team performance every month
Motivated team members towards customer satisfaction and gaining
positive feedback
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