Name : Mort Bamdad Contact: +31-20-453****
(Europe)
Nationality : British + Green Card (US) Email: ****.******@****.***
BSc (Hons) in Microelectronic Engineering - IEE Registered Charted Engineer
University of Westminster (UK) 1985
KEY SKILLS
Strong Background in Semiconductor Industry, & Contract Manufacturing
Ability to Identify Business Opportunities - Conscientious Budget
Management
Excellent Negotiation, Purchasing and Global Sales & Marketing Skills
Successful Project Management and Services Support Management
Staff & Organisation Management
CONSULTANT June 09 - Current
Feasibility study on a Solar Module Factory in the Middle East
Operational Advisor to two Fabless Companies
United Microelectronics Corporation (UMC)
July06 - Dec08
Senior Director - Global Sales and Marketing Division
Responsibilities:
Monitor Fluctuation in the Market and Propose Strategies to Respond to
Changes
Identify & Develop "New" Market Opportunities & Propose Strategies to
Address them
Identify and Cultivate New Customer Accounts
Analyse Competitors' Activities and Develop Marketing Tactics
Support Sales with Strategic Customers
Develop Strategies and Promotional Plan
Cultivate Partnership Alliances
Position & Promote the Company's Technologies and Services
Major Achievements:
Established local Marketing Group to Support both Europe and USA
Established a Working Model Between Sales and Marketing
Proposed, Organised and Project Managed PMIC and Analogue Market
Penetration
Orchestrated Automotive Committee to Identify Customers and Propose
Solutions to Address the Challenges of Entering this Market. Established
Partnership with Three Major Players
Rejuvenated Relationship with Several Dormant Customers
Revamped UMC Image Through Changes in Promotion Methodologies
40% Cost Reduction on Marketing Expenditure
JAZZ SEMICONDUCTOR
April 05 - June 06
Consultant / General Manager -Marketing & Sales Development in Europe
Business Expansion in Europe through JV and Acquisition for Jazz
Semiconductor
CONSULTANT
Jan 04 - April 05
Developed and Presented a Business Plan to setup a Fabless company in
Malaysia
Researched and Developed a Strategic Marketing plan for a European Foundry
Operational Advisor to two Fabless Companies (Active)
1st SILICON MALAYSIA (Semiconductor Contract Manufacturer) Jan 03
- Dec 03
WW - VP - Marketing and Business Development
Responsibilities:
Develop Company Technology and Service Strategies
Implement Strategies through 4 year plan and obtain approval from the Board
Set-up Marketing and Design Services infrastructure
Market Analysis and pricing guide-line
Identify and cultivate new Customer Accounts and transfer to Sales
Establish 3rd party IPs and Design Centre Alliances
Run Global PR activities & Staff Management
Major Achievements:
Created Partnership with Silicon Storage Technology (SST) for Embedded Non-
volatile
Initiated the development of 0.15 m technology
Selected and purchased H/W, S/W and IPs for Design and Customer Support
Services
Initiated the new look for the company's image (Web-page and Logo)
Prepared justification to get new technology onboard
TSMC EUROPE
June 1997 - Nov 02
Senior Manager - Business Development & Strategic Accounts
Europe & the Middle East
Responsibilities:
Identify and develop new opportunities across Europe and the Middle East
Full management of newly engaged clients and major accounts
Sales forecast, continual sales control and advanced planning
Main contact with Taiwan for Design Services, IPs and WW-Marketing
activities
Encourage and enable ASIC customers towards COT route
Localise TSMC's global PR activities
Staff management
Direct Report to TSMC's European President
Major Achievements:
Developed and implemented business strategy in Europe to engage IDMs and
Fabless companies
Succeeded in the new engagement with STM, Infineon, Ericsson, Nokia,
Sony-Europe, Zarlink, CSR,etc..
Selected and enabled 3rd party Design Houses in Europe to support TSMC's
ASIC-like customers
Led various customers from ASIC to COT
WACKER CHEMICALS LTD
1994 - June 1997
Business Division - Semiconductors (Siltronic) - Divisional Manager
(Northern Europe)
Responsibilities:
Identify and develop new opportunities
Propose and implement sales strategy to increase market share
Negotiate yearly and individual orders with regard to volume and price
Observe market fluctuation, activities and technology tendencies to improve
market planning
Establish, maintain and improve contacts to achieve long term customer
relationship
Forecast sales, continual sales control and advanced planning
Process all inquiries including specification review before submission to
factory
Manage the Semiconductor Division with turnover in excess of 50M Pounds
Sterling
Staff Management (Four - Two Account Managers & Two Sales Administrators)
Regional Marketing Manager - USA (Seconded by Siltronic Factory in Germany
from 1995 -1996)
Responsibilities:
Silicon and Semiconductor Market Monitoring Study
Sales control and monthly planning of the volume/capacity reservation
system
Formal Preparation of yearly and individual price calculations
Representative of Key Accounts and Sales Region in daily business
Organising customer visits to the factory
PHILIPS SEMICONDUCTORS LTD 1987 - 1994
Product Sales & Marketing Manager for Custom Silicon IC's ( Europe)
Achievements:
Total Commercial and Technical Responsibility for Customised ICs
Surpassed Annual Revenue Budget (15M Pounds Sterling) and reduced costs
Introduced new Strategy and Policy for Custom Silicon ICs and responsible
for four year plan inputs
Negotiation with Customers and Philips factories on Technical and
Commercial issues
Support of Sales Team in identifying and maximising opportunities, setting
and implementing strategic account business and penetration plans
Manage the Design Centre and Local Area Network
Arrange Exhibitions and Seminars
Staff Management (Three Sales Engineers)
PHILIPS SEMICONDUCTORS LTD (Continue)
Design Centre Manager (1989 - 1991)
Managed the operation and upgrades of the Design Centre Systems
Selected, Negotiated and Purchased H/W, S/W and IPs - Including support and
maintenance contracts - value circa 1,500K
Installation of Hardware and Software VAX, Apollos, SUNs, HPs and PCs,
Organised and delivered customer and staff training courses
Staff Management (Fourteen - Design Engineers)
Application Specific IC's Advisor
Technical consultant for auditing designs before fabrication
Integrated Circuit Design Engineer ( 1987 - 1989)
Designed ICs according to the customer specifications
Prepared and delivered customer training courses
UNIVERSITY OF WESTMINSTER -UK
1985 - 1987
Research Officer / Lecturer
Lecturer in CAD Tools & Digital Systems design
Developed User Manuals for Mentor Graphics
Designed customised ICs, modelled library for electronics components
Computer Knowledge
Microsoft Office, Mentor Graphics, CADENC, SUN and HP workstation, PCs
Courses
Business: Strategic and conceptual selling (Miller Heiman), Marketing,
Business Finance, Negotiation Skills, Presentation
Skills, Team Leadership, Instructor Skills, Time Manager