Sales Marketing
Resume:
ALEX D. LYNCH
Northeast - Boston area
http://www.linkedin.com/in/alexlynch
*************@*****.***
EXECUTIVE SUMMARY
. Over ten years' experience in marketing and management of multiple high-
tech products from conception to distribution.
. Over ten years' experience building and managing global distribution
channels and strategic partnerships in multiple high-tech markets.
. Seasoned in-depth market research specialist leading to the development
and execution of product and marketing programs, and go-to-market
strategies.
. Extensive, hands-on experience with start-up organizations and fortune
500 companies.
. Strong technical acumen in numerous software and hardware markets
including SaaS, CAD, EDA, Grid/Cloud, and HPC.
. Excellent presentation and writing skills for technical, sales, training,
and marketing communications.
. Extremely high energy, enthusiasm, and passion for success typically
leading to over-achievement.
EMPLOYMENT HISTORY
Windsong Memorials March
2009 - Present
Cumberland, RI Co-
founder
Company Focus: Start-up. Manufacturing, sales and marketing of unique
memorial products for personal and pet markets.
. Developed a unique process for the creation of memorial products.
. Conducted VOC surveys and market analyses for both verticals.
. Established reseller channel of over 50 distributors, direct sales,
and global strategic marketing alliances.
. Developed global sales and marketing campaign with successes in
multiple key markets.
. Developed multiple online marketing and distribution channels
including Linkedin, Facebook, eBay, Amazon, and Buy.com.
. Created sales and marketing material for channel and online
distribution, including web site, printed articles, press releases,
and brochures.
ScaleMP, Inc. August
2008 to March 2009
Boston, MA Channel
Development Manager
Company Focus: Start-up. Aggregation software using virtualization for High-
Performance Computing (HPC) applications that require symmetrical shared
memory processing systems, high throughput storage access, and reduced
cluster management. Target verticals included Life Sciences, Manufacturing,
Financial Services, and Education.
. Identified, recruited, trained, and managed East Coast channel
partners.
. Provided marketing and training support for tier-one channel partners
including Dell, IBM, HP, and Sun.
. Developed and managed lead generation programs for all channel
partners in the Northeast.
Vela Systems, Inc. May
2007 to August 2008
Burlington, MA
Director, Channel Development
Company Focus: Start-up. Mobile-computing field-administration SaaS
solutions for the engineering and architectural market.
. Developed and launched a global channel partner strategy including
contracts, programs, collateral, and processes.
. Contracted 12 resellers in first six months of operation resulting in
a pipeline of $700K.
. Defined and maintained hardware and software strategic alliances.
. Conducted joint marketing, sales and technical training for all
resellers and strategic partners.
United Devices, Inc. (UD)
September 2005 to May 2007
Austin, TX Director,
Channel Marketing
Company Focus: Start-up. Solutions for HPC, Grid/Cloud computing, and
enterprise-wide data-center virtualization.
. Managed global partner relationship with HP representing approximately
$5M in annual revenue.
. Created marketing materials and managed over 20 strategic alliances
including HP, SUN, IBM, NetApp, Dell, SAS, SGI, and top software ISVs
in Life Sciences, EDA, Industrial Manufacturing, and Financial
Services
. Coordinated marketing programs and events between global partners and
corporate sales teams.
Platform Computing, Inc.
December 1999 to August 2005
Markham, Ontario
Director, Business Development
Company Focus: Market-leading software vendor for HPC Grid/Cloud Computing
and enterprise-wide system virtualization that provides IT solutions for
grid computing, cluster and resource management, storage management, and
high availability.
. Managed 4 tier-one channel partners (SGI, Sun, HP, and IBM) with
combined revenue of over $7M annually.
. Developed vertical-specific product strategies for Life Sciences, EDA,
Manufacturing, Financial, and Energy.
. Grew strategic partner program in five years from 10 to over 70
partners.
. Developed and implemented partner marketing and lead generation
programs to support the global sales team.
Mentor Graphics Corporation
September 1993 to November 1999
San Jose, CA Sr.
Product Marketing Manager
Company Focus: Market-leading vendor of software solutions for Electronic
Design Automation.
. Managed all aspects of a Unix-based $70M software product for Printed
Circuit Board (PCB) Design.
. Managed Market Research vendor relations and conducted in-depth
research and analysis leading to strategy development.
. Developed requirements and product strategy for PC-based solution for
PCB design resulting in the corporate acquisition of the German-based
company (SETO Software GmbH).
. Created all sales and marketing tools required for distribution
through global partners.
IBM August 1989
to September 1993
San Jose, CA Product
Marketing Manager
Company Focus: Market-leading software vendor of solutions for EDA and
Mechanical Design.
. Managed all aspects of UNIX and PC-based product and strategies for
PCB design achieving annual revenue over $25M.
. Developed market analysis report, integration plan, and launch
strategy from product concept through delivery.
. Created all sales and marketing tools required for global distribution
though 135 IBM reseller partners.
. Developed and implemented international partner programs including
lead generation, training and region-specific collateral.
. Provided sales support and technical training to global sales teams
and channel partners.
EDUCATION CONTINUING
EDUCATION
University of Rhode Island UC Berkeley, CA
BS, Business Administration Strategic Marketing for Software
3 years completed Professionals
Full Athletic scholarship
Brother: Chi Phi Fraternity Blue Dragon Communications
ARMY ROTC - inactive Speaking with Impact -
National Guard Reserve - Presentation Skills training
inactive
De Anza College, CA
New England Institute of Principals of CA Real Estate
Technology (formerly Hall
Institute of Technology) Rhode Island Department of
Certification: Electronic Business Regulation
Printed Circuit Board Design RI State Salesperson's License
and Packaging Technology Program
2 year certification program RI State Lead Hazard and
- completed Mitigation Certification Program
Electro-Mechanical Design and RI State Realtor Appraisal
Drafting Computer-Aided Program
Design
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