Sales Manager

MICHAEL J. LAMATTINA

** ******** **** . *********, ** 02184 . (C) 617-***-**** .

******@*****.***

MEDIA SALES PROFESSIONAL

Print & Online Media Publishing Marketing & Advertising

Sales Professional with 15+ years of experience capturing new clients and

building meaningful customer relationships in highly competitive print and

online sales arenas. Proven track record of exceeding sales goals.

Outstanding ability to capitalize on emerging business opportunities and

ignite revenue growth by winning new clients. Strategic sales professional

with a knack for crystallizing value propositions into crisp marketing

messages relevant to prospective clients' business needs.

AREAS OF EXPERTISE INCLUDE

Sales Strategy Sales Mentoring Territory Management

Sales Forecasting Emerging Media Account Acquisition

Consultative Selling Integrated Marketing Business Development

C-Level Presentations Product Evangelism Revenue Accountability

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS

NETSHELTER TECHNOLOGY MEDIA, Boston, MA

2007-2010

Vertical advertising network specializing in online technology publishing.

Sales Director, Eastern Region

Recruited to create and sell customized online advertising programs.

Consistently achieved above expectations, executed sales strategy and drove

team's performance. Performed full range of sales prospecting, qualifying,

needs assessment, data gathering and presentations to director and C-level

executives. Developed proposals and negotiated pricing for an eclectic

range of mid-tail and long tail tech sites. Created and implemented custom

publishing products including social media marketing programs. Managed and

mentored one account executive.

. Drove region's sales revenues from $500K to $4M in two years.

. Closed company's largest advertising deal generating $1M in new

revenue annually.

. Captured $1.5M in new business in just three months.

. Credited with doubling sales rep performance over two-year period.

FEEDBURNER, Boston, MA

2006-2007

Web feed management provider offering custom RSS feeds and management tools

for bloggers, podcasters and other web-based content publishers.

Northeast Regional Sales Manager

Challenged to hunt new business, promote RSS advertising and educate

advertisers and advertising agencies on RSS marketing opportunities.

Created and presented customized interactive advertising programs featuring

ads in feeds and on blogs.

. Doubled territory sales month over month for seven consecutive months

achieving a $1M quota.

. Collaborated with executive management to create and execute a sales

strategy that consistently increased monthly ad sales.

. Key player in strategically positioning the organization for

acquisition by Google for $100M.

MICHAEL J. LAMATTINA-Page 2

(C) 617-***-**** . ******@*****.***

OPEN SOURCE TECHNOLOGY GROUP, Boston, MA

2003-2006

Network of award winning web sites including Slashdot.org and

SourceForge.net.

Eastern Regional Sales Manager

Accountable for increasing new business and delivering $4M in annual media

and event sales. Implemented new CPC/CPA media products and evangelized

user-generated content. Managed one direct report.

. Increased revenues from $500K to more than $4M in just three years.

. Created presentation articulating OSTG's value proposition which was

adopted companywide.

. Landed company's largest advertising deals in 2005 and 2006 totaling

more than $1.3M.

THE COLBURN GROUP, Waltham, MA

2002-2003

Publishing consulting firm providing business planning, ad sales

representation and training.

Director, Interactive Media Sales

Spearheaded new client acquisition and collectively generated $4M in annual

media sales. Created media sales strategies, developed media sales

curricula and trained sales directors. Led Business Development

initiatives. Delivered print and online ad sales training for Sales

Acceleration Associates. Mentored team of two professionals.

. Implemented and executed sales strategies for cardinal media

properties including IDG's LinuxWorld.com and JavaWorld.com.

. Successfully entered new markets and exceeded client expectations in a

start-up environment.

OPEN SOURCE TECHNOLOGY GROUP, Acton, MA

2000-2001

Print Publication for IT professionals deploying Linux in an enterprise

environment.

Founding Publisher -Open Magazine

Created and launched a Linux-oriented print publication for this technology-

focused publisher. Managed P&L of $6M. Directed print media sales and

business development efforts. Designed integrated marketing programs and

promotional marketing materials. Led team of 20 employees.

. Developed organization from scratch hiring more than 20 professionals

across multiple functions including sales, marketing, circulation,

creative, production and more.

. Recipient of ASBPE's "Best New Magazine Design of 2000."

NEW WORK MEDIA, Watertown, MA

1998-1999

Print Publication for IT contractors and consultants.

Publisher -Contract Professional Magazine

Directed print media sales efforts for this $3M publishing company.

Carried a team quota of $2M in annual media sales. Led team of three

direct reports.

. Rapidly promoted from associate publisher to publisher as a result of

increasing territory revenue by 50%.

. Instrumental in creating CPUniverse.com. Developed sales strategies

and presentations designed to capture advertising clients for cross

media sales.

. Grew online ad sales from scratch to $100K per month in just six

months.

PREVIOUS EXPERIENCE: Pennwell Publishing Company (1995-1997), McGraw-Hill

Companies (1992-1994), Ziff-Davis Publishing Company (1986-1991)

EDUCATION

BA, Biological Anthropology, Harvard University, Cambridge, MA

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