Marketing Manager

***** ******* *** *****: 269-***-****

Plainwell, MI 49080 Email:

*************@*****.***

Stacie Rodriguez

Education Graduated 1996 Western Michigan University

Kalamazoo, MI

Bachelor of Science in Marketing

Experience 09/07 to 12/08 Viking Group, Inc.

Hastings, MI

Marketing Manager

Develops and implements marketing material including

brochures, marketing collateral, advertising, and web

content.

Manages product launches with engineering and sales.

Communicates directly with sales and send product samples

and marketing materials including shipping, tracking, and

follow-up.

Conducts market research through surveys and online

comparisons.

Researches S.W.O.T. analysis and market share.

Manages onsite and off-site events including product

demonstrations, conferences and a monthly product seminar.

Creates and manages advertising, presentation and sales

tools, market research, product benchmarking and training,

trade show and event coordination.

Plans and manages budget for all marketing projects

including events, direct mail, and advertising.

Manages communications for the public, media relations,

suppliers, corporate communications, and web site

development.

Oversees branding, marketing, and web site content for

various products and services.

Manages communication with graphic designers, web

designers, printing companies, and other communications

vendors.

Oversees projects to ensure they are completed on schedule,

within budget, conforming to current design specifications,

and communicating the proper tone, look and feel.

Communicates with team members to ensure the development of

launch materials.

Coordination and planning of company marketing events.

Researched and directed the creation of the new 20x20

exhibit booth

06/06 to 06/07 Spectrum Health Grand Rapids,

MI

Marketing Consultant II

Manages communication with designers, copywriters,

production team members, and printers.

Oversees all aspects of marketing including radio,

television, billboards, advertisements, direct mail,

brochures, and events.

Oversees projects to ensure they are completed on schedule,

within budget, conforming to current design specifications,

and communicating the proper tone, look and feel.

Establishes and maintains a consistent brand image

throughout all marketing efforts and supervises the use of

the company's logo.

Introduced the new Helen DeVos Children's hospital logo and

branding standards.

Plans and oversees advertising and promotional activities

including print, online, electronic media and direct mail.

Oversees external vendors and consultants.

Executes and implements marketing plans working with

outside vendors including graphic designers, ad agencies,

fulfillment services, printers, etc.

03/03 to 06/06 American Psychiatric Association

Arlington, VA

Marketing Manager

Develops and implements marketing strategies including

brochures, direct mail, web content, email campaigns, and

advertisements.

Oversees projects to ensure they are completed on schedule,

within budget, conforming to current design specifications,

and communicating the proper tone, look and feel.

Creates and manages advertising, presentation and sales

tools, market research, product benchmarking and training,

trade show and event coordination.

Establishes and maintains a consistent brand or image

throughout all marketing efforts and supervises the use of

the company's logo.

Monitors and supplement the development and communication

of product promotions and brand campaigns.

Conducts customer focused market research including

surveys, telemarketing, and one-on-one conversations with

the customers.

11/99 to 11/02 Business Publishers, Inc. Silver Spring, MD

Marketing Manager

Planned, forecasted, implemented, and maximized

profitability for promotional strategies including various

types of direct mail, email broadcasts, fax broadcasts, and

renewal efforts.

Determined budget forecast and project schedule for every

marketing strategy.

Conducted weekly meetings with marketing department and

represented the department in discussions with upper

management.

Experience Previous to 1999

4/99 to 10/99 Falmouth Institute

Fairfax, VA

Marketing Coordinator

3/98 to 4/99 CRU International

Greenbelt, MD

North and South American Marketer

12/97 to 3/98 Winexburg Manor Apartments Silver

Spring, MD

Marketing Consultant

Computer

Knowledge Access Desktop Mailer HTML

Outlook PowerPoint

Adobe CS4 Excel Illustrator

PageMaker Web Developer

Advantage FileMaker InDesign Photoshop

Word

Profession

al American Marketing Association

Developmen Member of the American Marketing Association.

t

Toastmasters International

Past member of Toastmasters International Grand Rapids

Chapter.

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