***** ********* ***** ********* *****, CA ***** 661-***-****
abix2g@r.postjobfree.com
Angelo Pascua
Skills Senior level data analyst/Mid level executive with proven
Summary success leading in-house direct marketing agency and
vendors. Extensive experience in database management and
analysis, postal regulations and print production process.
Demonstrated ability in financial forecast planning, time
management, vendor rate negotiations and implementing
schedules thereby improving processes for the agency.
Exceptional interpersonal and written communication skills.
Skilled in assessing and resolving a wide range of issues.
Strategic Planning
Logistics
Project Fulfillment
Budgeting/Reconciling
Target Marketing
Mail File Preparation
Experience 11/09 - 04/10 Grizzard Agency Glendale, CA
Media Planner/Buyer
Negotiate best pricing for list rental, creative
specifications and production needs
Produce critical path document and manage production process
Provide consistent and thorough coordination with account
teams and internal support to traffic communication and
ensure project accuracy and completion
Lead scheduled meetings; Analyze the performance of
campaigns and strategies, making recommendations to improve
effectiveness
Use knowledge of current industry trends to anticipate, plan
and implement changes to increase agency's competitive
position in the marketplace
Prepare project budget estimates, order entries, revisions
and invoice reconciliations for client
12/06 - 03/09 Russ Reid Agency Pasadena, CA
Senior Data Control Specialist/Merge Purge Buyer
Managed cultivation pre-processing and merge-purge
acquisition efforts on a daily basis
Coordinated multiple million list input of all house, rental
& suppression files for agency clients
Maintained team schedules/calendars to help manage planning,
production and deliverables
Interfaced with internal departments on the daily planning
of existing and future projects
03/01 - 07/06 Robinsons-May North Hollywood,
CA
Direct Mail Postal Coordinator
Developed/maintained detailed information of divisional
operating statistics used to make more effective strategic
plans
Provided senior management with weekly, monthly and YTD
comparisons of business mailing results in a timely manner
with 100% accuracy
Managed and reconciled the USPS postal CAPS account for the
division, minimizing variances and balanced account for
month end closing
07/99 - 03/01 Robinsons-May North Hollywood,
CA
Newspaper Media Coordinator
Coordinated with newspapers the ad space reservation for
daily advertising that required premium allocation of
Read-On-Print (ROP) ads
Acted as liaison in troubleshooting errors when
electronically transferring files to the newspapers via
ADSEND program resulting in timely submission of files to
vendors
Supervised and trained paste-up artists effectively with the
daily procedures of getting the ROP ads approved by senior
management through the implementation of cross training,
which became a valuable back-up for the position
Education 09/97 - 06/02 California State Los Angeles, CA
University Los Angeles
Bachelors of Science in Business Administration
Finance
Associates of Arts in Business Management
Management
Computer Proficient in Microsoft Office, Great Plains, Salesforce,
Skills Advantage, Quark Xpress, Adobe Photoshop/Illustrator,
MediaBank, WordPerfect, Lotus 1-2-3/Notes, VEDIT
References References are available on request.