Manager Management
Resume:
Mondona Akhavan
***** ******* **. **** ***, Sherman Oaks, CA 91403 ( 310-***-**** (
**********@*****.***
EXPERIENCE
Paramount Home Entertainment
Hollywood, CA
Product Manager
Establish and implement Blu-ray and DVD marketing plans for Paramount
Pictures, Dreamworks and Nickelodeon live action new release titles.
Responsibilities include product positioning, target market, volume
forecasting, SKU configuration digital/mobile strategy development,
category, competitive and pricing analysis, product lifecycle management,
P&L management, creative direction and management of third party
relationships.
. Developed and executed national release plan for Transformers: Revenge
of the Fallen that drove product sales and brand awareness of the
franchise to all consumer segments. Managed all national and retail
specific promotions, digital/mobile programs, media assets, publicity
and promotional programs with CPG partners including Hasbro and Papa
John's. Resulted in 8.4 million units sold, $140 million in revenue.
. Devised comprehensive Twitter/Facebook campaigns for Transformers, Up
In the Air and Shutter Island, generating an 83% average increase in
social network activity and positive sentiment per title.
. Developed and managed relationships with Nickelodeon, Spin Master and
THQ resulting in over $2 million of additional media exposure
including TV and online placement for no cost.
. Spearheaded 2010 industry analysis that established the SKU strategy
for tentpole releases including Iron Man 2 and The Last Airbender.
Ensured compliance to corporate ROIC measures that will result in
operational cost efficiencies of approximately 25%.
Konami Digital Entertainment, Inc.
El Segundo, CA
Associate Product Manager
2007-2009
Developed and executed video game marketing plans for Konami's music based
and licensed titles. Responsibilities included product positioning, target
market, volume forecasting, category and competitive analysis, pricing
analysis, product lifecycle management, P&L management, creative direction
and management of first party relationships.
. Generated a national multi-platform release plan for
DanceDanceRevolution that effectively drove product sales at a low
cost. Created all national and trade promotions, media assets,
publicity and online strategies. Resulted in 1.2 million units sold
(exceeded forecast by 15%), $53 million in revenue, and budget savings
of $500K.
. Devised a comprehensive branding strategy for music based titles to
achieve a 40% increased market share within the genre. Branding
strategy utilized innovative production and online functionalities to
synergize all titles, re-establish Konami's "Revolution" music brand,
produce cost efficiencies and generate incremental revenue.
. Established and managed relationships with Disney, FreMantle Media and
Dark Horse Comics and received over $2 million of additional exposure
and brand awareness for licensed properties at zero cost.
Universal Studios Home Entertainment
Universal City, CA
Associate Brand Manager
2004-2007
Created and co-managed the DVD marketing plans for Universal, Focus, Rogue,
DreamWorks and catalog titles. Responsibilities included launch strategy,
volume forecasting, competitive analysis, P&L management, creative
direction and management of third party partnerships.
. Implemented and managed the Academy campaign for Constant Gardener,
Pride & Prejudice and Brokeback Mountain at retail, helping to
generate $55 million in combined revenue.
. Initiated an account exclusive promotion for Jet Li's Fearless that
increased sell-in at key retailer by 100%. Resulted in 1.6 million
units sold (exceeded industry average by 40%) and $27 million in
revenue.
. Spearheaded trade program to boost sales and prime placement of niche
titles by employing joint corrugate and drafting opportunities.
. Identified and recommended disc and content conversion strategies on
re-priced catalog product, helping to generate a 35% decrease in
manufacturing costs.
. Led 5-member task force to streamline the integration of SAP within
Brand Marketing resulting in set-up timesaving of 3 days per title.
EDUCATION
California State University Northridge
Northridge, CA
Bachelor of Science, Business Administration, Marketing Option
2003
OTHER
. Skills: Excel, Word, PowerPoint, AC Nielsen, NPD, Microstrategy,
Photoshop
. Languages: Fluent in English and Farsi, basic knowledge in Spanish
. Interests: Running, Hiking, Pilates, Traveling, Film and Music
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