Sales Marketing

DAVE BOYD

*** ******** ****, ******, * tah *****

801-***-**** (Cell) • emaildaveboyd@ mail .com

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EXECU T I V E L EVEL MARKET I NG & SALES PROFESSIONAL

Global Marketing Executive successful at creating and building brands through involved competitive

analysis, differentiation assessment, strategy development and sharp execution of and adherence to

focused marketing tactics to motivate the target audience. Having served in Corporate Executive roles

w ith well-known Utah companies (brands), and having started my career with

advertising/marketing/PR agencies, I understand that the best strategic marketing sets itself apart

f rom the pack and moves people to action above moving products. Success with the former takes care

of the latter when you r message solidly resonates with the consumer’s needs. My 20-year marketing

background has resulted in leading the development and execution of many excellent brand-position

makeovers, highly effective ad campaigns, marketing programs, sales materials, focus group research,

sales and consumer incentives, marketing promotions, recognition programs, and communication

across a variety of industries.

I am skilled at leading success-driven teams to launch full scale marketing campaigns including major

media, highly targeted reach, and on-line/social media marketing. I am also accomplished in

establishing and executing strategy-driven sales growth through multi-faceted global feature/benefit-

driven business-building init iatives designed to improve market share, gross revenue, and profitability.

Key Qualifications include:

● Corporate Vision and Strategic Planning ● Competitive Analysis and Market

Research

● Expertise in Presentations, Training &

● New Market Expansion (Blue Ocean

E ducation

A nalysis)

● Excellence in Leadership, Motivation,

● Sales and Marketing Strategy and

Communication, and Team Building

Campaign Development

● Market Opportunity Identification and

● Creative Brand Building and

Positioning

M arketing Communications

● Strategic Alliances and Partner Relations

● Cost Containment / Profit

Optimization

RECOGN I T IO N: Named one of Utah’s Top 40 under 40 Ent repreneurs 2007. NBJ Industry Award

recipient for top business revenue growth 2006. NBJ Industry Award for Most Innovative Products

2007 (As President of Pure Fruit Tech).

P ROFESSIONAL EXPER I E NCE

1991 – Present

XYNGU LAR, A merican Fork, U tah

Di rector of Global Marketing

Key senior executive directing all marketing initiatives, sales tools & video presentation development,

sales programs and incentives, distributor/ field t raining, communication with field leadership, and

recognition programs. Primary responsibility for developing all marketing tools and sales incentive

p rograms.

J US I NTERNATIONAL, Salt Lake City, U tah

Senior Vice President of Marketing and Sales

Responsibili ty over all marketing programs for upstart direct sales/network marketing company. H ired

and presided over Sales and Marketing VPs and their departments. Grew company revenues nearly

300% in under a year. Established new corporate branding, guided emergence of enhanced super-fruit

l iquid product, sampling product, compensation plan and sales tools. Developed and executed field

t raining and excelled as a credible communicator and t rainer of successful sales strategies.

T AH IT IAN NONI I NTERNATIONAL, P rovo, U tah

Di rector of Global H i ro™ Marketing

Leveraged my marketing and sales expertise within Morinda Holdings’ $550 million TNI subsidiary to develop and grow its Hiro™

Functional Beverage product line through wholesale product distribution for retail sale.

● Created nearly $25 Mi llion in new Hi ro™ sales through new wholesale distribution channels and

partners.

● Buil t channel sales from $20 million to overseeing P&L of over $45 million in wholesale sales in

j ust nine months.

● Established relations with key wholesale distribution partners, retail chains, vendor partners, and

b roker networks.

● Executed marketing strategies, sales directives and reported results to VPs and Morinda’s Board

of Directors.

P URE FRUIT TECHNOLOGIES, L LC, A merican Fork, U tah

Founder & President / Di rector of Global Marketing & Sales

Ini tially an entrepreneurial venture of which I was Founder and President. Direct Sales industry

g iant, Morinda Inc., acquired PFT and retained my vision and leadership by creating a new subsidiary

company within Morinda and appointing me its executive leader. I maintained executive control and

leadership over Sales, Marketing, and Operational responsibilities of this exotic juice nut ri t ional

supplement company. Buil t company from start-up to $25 million (retail sales).

● Created brand awareness, discussion, t r ial, and loyalty through strategically sophisticated

advertising campaigns, marketing tools and ki ts, product packaging, promotions, events, t rade shows,

consumer shows, online education, and public relations outreach.

● Established annual sales, revenue, and expense projections and policed profitabili ty. P&L

responsibility for start-up subsidiary and reported sales t rends and performance metrics to the Board

of Directors.

● Expanded product distribution into more than 4,000 retail health stores in North America, Japan,

and Europe.

● Launched 12 product SKUs increasing retail penetration and expanding wholesale & niche market

d istribution.

● Developed and nurtured relationships with key distribution partner companies, retail chains,

vendor partners, and international partners ensuring communication, satisfaction, and securing

p resent and future sales.

BOYD I NTERACTIVE SOLUTIONS, INC. A lpine, U tah

President

Buil t and directed 10-person marketing and web development fi rm and won accounts from University

of Utah, Novell, Granny B’s Cookies, and nearly 150 others.

FRANKL I N COVEY, Salt Lake City, Utah

Senior Marketing Di rector

Responsible for all marketing strategies, ad campaigns, and in-store merchandising development for

192 mall-retail outlets.

TRANSTEL COMMUN ICATIONS, Salt Lake City, U tah

Marketing Di rector

Directed all marketing campaigns, sales material development, and PR for $70 M illion-dollar regional

Telecom company.

FJCandN ADVERTISING AND PUBL IC RELATIONS, Salt Lake City, U tah

Senior Account Manager

D irected Marketing and Advertising campaigns along with media buying for a variety of clients

i ncluding: Arby’s, Melaleuca, U tah Education Association, University of U tah, Transtel

Communications.

WIL L IAMS & ROCKWOOD ADVERTISING AND PUBL IC RELATIONS, Salt Lake City, U tah

Account Executive

D irected Marketing and Advertising campaigns including evaluating and buying media for a variety of

clients including: Zions Bank, M rs. Fields Cookies, Novell, and Geneva Steel.

ED UCAT ION: B achelor of Arts • Communications: Marketing • B righam Young University •

G raduated Cum Laude/Dean’s List M inor • B usiness Management • M ar r iott School of Business,

B r igham Young University

REFERENCES: Available Upon Request.

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