Sales Vice President

DANA P. FAIRBANKS

**** **** ******* ****, *********, TX 76051

210-***-****/**************@*****.***

linkedin.com/in/danafairbanks

Multi-faceted, agile Marketing Executive, consistently proven to build business

Qualified for senior roles on brand or agency side. 15+ years of strategic planning

leadership and tactical execution experience.

Inspired idea generator. Passionate about marketing and tenacious in pursuit of

goals. History of quantifiable results for brands/services represented. Strong

relationship builder and team leader. Highly successful with matrixed organizations

and cross-functional teams.

Areas of Expertise:

-Strategic Planning -Traditional and digital media

-Relationship building

-Research and Analysis -Marketing performance and ROI

evaluation -Promotions and Events

-Budget Management -Team leadership

-Strategic Alliances

Professional Experience

SULLIVANPERKINS, Dallas, TX

2009-2010

Director of Account Services

Senior client leader and strategic planner for BNSF Railroad, Lake Austin Spa

Resort, Townpark Hospitality, Denton Economic Development, Penstar Power and

others.

Built relationships and created marketing plans for clients that generated spending

increases of 50-125%

Developed new business presentation for New Mexico Department of Tourism that

placed Agency in top three of twenty competitors

Led training and development of account service staff, including work processes and

systems management, increasing client satisfaction scores by 17%

DEUTSCH (IPG), San Antonio, TX

2008-2009

Vice President, Account Director

Led relationship on-site with USAA, the largest military financial services

corporation in the U.S. Guided Insurance, Banking and Investment groups' strategic

and tactical initiatives, sponsorship integration, operations and process

management.

Developed multi-tactic CRM initiatives including direct mail, email, mass media,

real-time web, flash presentations, webinars, events, and third-party display

advertising, including specific programs for high-asset Wealth Management segment

Led ideation and execution of up to 40 initiatives simultaneously, yielding over

200 tactics per month

Championed life stage CRM strategy that resulted in account deepening by 7% in

challenging environment

BROMLEY COMMUNICATIONS (PUBLICIS), San Antonio, TX

2002-2007

Group Account Director

For #1 Hispanic ad agency in the U.S., developed strategies and supervised

execution for U.S. Hispanic efforts of Procter & Gamble, Continental Airlines and

American Legacy Foundation (Hispanic tobacco-control effort) and the general market

assignment for the San Antonio Convention & Visitors Bureau

Exceeded sales and equities goals for new product and initiative launches for

Always, Bounty, and Dawn.

Delivered programs contributing significantly to Continental's financial stability

driven by its accelerating strength in the U.S., Mexico and Latin America and its

dominance of its strategic markets

Increased leisure visitation by 5% per year to San Antonio, 34% over 5 years from

17mm to 22mm visitors despite dramatic decrease in travel after 9/11

THOMPSON & COMPANY, Memphis, TN

2000-2001

Sr. Vice President and Partner

Provided strategic inspiration, leadership and supervision for First Tennessee

Bank, First Horizon Equity Lending, PepsiAmericas, Kraft Food Ingredients, Foxtail

Foods, Georgia Boot, Seabrook Wallcoverings, Memphis Redbirds, and WONDERS Cultural

Exhibitions.

Built data mining and cross-product CRM program for current First Tennessee Bank

customers that yielded 5-15% increases in conversion, significantly above

expectation.

Dana P. Fairbanks (continued)

Created new campaign strategy for First Tennessee that increased awareness by 8% in

six months and 15% in a year.

Engineered initiatives for WONDERS that resulted in traffic exceeding expectations

by 21% and for Memphis Redbirds that yielded ticket sales 18% higher than

projection in first season

THE ZIMMERMAN AGENCY, Tallahassee, FL

1997-2000

Vice President of Client Services

Trained Account Service staff to uphold high client service levels, ensuring

improved skill sets and proper follow-through. Led client planning and measurement

processes. Shared new business efforts, resulting in several new assignments.

Led share and revenue-increasing marketing efforts for Bertram Yachts, Monterey

Boats, the Florida Department of Transportation SunPass System, Capital City Bank,

Healthplan Southeast, Tallahassee Community Hospital, Bonita Bay Properties,

Continental Tires, The Lucayan Beach and Golf Resort, The Diplomat Resort and

County Club, Destin/Ft. Walton TDC, and other notable tourism properties.

GREY ADVERTISING/J. BROWN AND ASSOCIATES, Chicago, IL

1993-1997

Vice President, Management Supervisor

Led concept development and supervised creative execution of Shopper Marketing

programs and in-store retail initiatives for Procter & Gamble, Motorola, Ameritech

Cellular, and 3M.

Created and sold-in key accounts programs for Target, Kroger, Walmart and HEB that

increased orders by 9-12% and consumer pull-through by 15-20% for P&G

Increased Ameritech dealer participation in cooperative ad exposure by 24% and

Motorola dealer participation by 12% over two years.

THE LEO BURNETT COMPANY (PUBLICIS), Chicago, IL

Account Supervisor, Nintendo and McDonald's

Activated successful new strategic direction for Nintendo's new hardware system,

leading to being awarded additional Game Boy assignments.

Re-introduction plan drove Nintendo's share from 20% to 35% in five months

Directed McDonald's brand image and promotional advertising and partnership

marketing

Negotiated $13mm in free television airtime from NBC for "McMillions on NBC"

promotion, the first television "lottery" created

Promotion traffic exceeded expectations by 8%

Co-developed new operational initiatives which increased same-store sales by up to

$200,000 annually

Initiated ROI analysis on item profitability to develop new value menu strategy to

counter other QSR discounting initiatives (adopted and still utilized today)

9% increase in same-store sales seen for first 12 months

Account Executive, Kellogg's/Nestle

Co-developed annual marketing plans with Client and led advertising strategy and

consumer promotion execution for Eggo Waffles and Taster's Choice Coffee.

Increased Eggo's sustained share from 28% to 31% in three months resulting from

recommendation to include kid-targeted advertising

Increased annual budget from $9mm to $13mm due to share growth

EDUCATION__________________________________________________________________________

____________________________

M.B.A.

Garvin Graduate School of International Management (Thunderbird)

Glendale, AZ; Highest Honors

B.A., Political Science

The University of Virginia

Charlottesville, VA; Honors

Contact this candidate