Sales Project Manager
Resume:
Reese K. Harlan
Norcross, GA
Email: **************@*****.***
Qualifications Summary
Market Analyst & Writer with 3+ years experience researching, documenting and analyzing marketing campaigns.
Areas of expertise include:
• Internet, Cable, ROP and Direct Mail traffic, performance and pricing
• Compiling large amounts of data and summarizing actionable recommendations
• Analyzing ROI based on sales, media expense, content, placement and economic drivers
• Documenting process and policy for people, products and applications
• Understanding IT operating systems, terminology, networking and programming concepts
• Writing captivating news stories based on interviews, entertainment, gossip and breaking news
Skills
• Advanced Proficiency: MS Office Suite XP (Word, Excel, Power Point, Outlook, Publisher
• Access, Visio, Lotus Notes, Double Click (DART), Solbright, Business Objects, Novar, Strata
• Oracle, Mainframe, Illustrator, Acrobat, Snag It, Ad Spy
• 85+ wpm typing speed, 10-key, AP Stylebook, Freelance Journalist
___________________________________________________________________________________________
Education
Georgia State University Atlanta, GA
• B.A Journalism w. Marketing Minor (2003)
___________________________________________________________________________________________
Professional Experience and Accomplishments
Moguldom Media Atlanta,
GA
Staff Writer March 2010 – Present
• Research and create unique news stories based on daily Google trend reports
• Conduct celebrity interviews for exclusive web content
• Evaluate monthly performance of online posts via Google Analytics, Web Trends and traffic
reports
• Travel to cover national entertainment and news events
• Critique movies and music for popular music subgenres
Knology Broadband Atlanta,
GA
Market Analyst March 2010 – June 2010
• Research, identify and analyze competitive products and pricing for broadband cable, internet
and telephone
• Conduct customer migration path analysis and illustrate revenue trending for strategic
product placement
• Provide daily, weekly and monthly performance reports for VOD, PPV and On Demand
subscriber activity
• Work with IT and Data teams to create new reporting structures on Rentrak, Navic and
Business Objects platforms
APEX Systems Inc Atlanta,
GA
Web/Systems Analyst – (Temp) May 2009 – August 2009
Page 1 of 3
• Analyzed web traffic using standard BI tools (Business Objects/Oracle) to produce reports
• Worked with the IT and QA teams closely to identify gaps in the data capture strategy and
implement enhancements
• Test and revsise 3rd party and in house RSS feeds and query language (SQL) for
apartment/home listings on website
• Documented work flow process and designed system interpretation manual for Sales team
Reese K. Harlan
Norcross, GA 30093
Email: **************@*****.***
Macy’s Central Atlanta, GA
Media Effectiveness Analyst August 2008 – April 2009
• Calculated ROI based on event content, positioning & media mix relative to historical and
planned performance.
• Created holistic dashboards by pulling data from different reporting platforms, departments,
collateral and websites for presentations to senior management team
• Provided actionable conclusions and recommendations to improve sales, market share and
brand value for Macy’s #1 division
• Documented work flow process and designed Media Analyst training manual
Autotrader.com Atlanta, GA
Online Advertising Analyst June 2006 – August 2008
• Researched and compiled ad reports to analyze online inventory capacity, impressions, usage
and pricing using Solbright Ad Suite and DART (Double Click)
• Communicated systemic issues to IT & Sales to develop end user functionality and identify
trends in underperforming and oversold campaigns
• Resolved ad unit click thru issues with Graphic Designers and Account Managers
• Created multi-level pivot tables, graphic representations and Power Point presentations for Sr.
management and National Account Executives
• Designed workflow mapping and training documents
Blu Topaz/IKAM Productions Atlanta, GA
Project Manager (Contracted) August 2005 – June 2006
• Managed public relations and production events within specified scope, quality, time and cost
restraints
• Handled event marketing strategy, venue procurement and set up for theater stage plays
• Tracked and reported progress, forecasts and unresolved issues to company CEO/President
• Concluded payables, receivables and cast/crew/client follow up.
• Wrote copy for event advertising and PR materials
Comcast Spotlight Atlanta, GA
National Sales Specialist Supervisor January 2004 – June 2005
• Trained & managed traffic & sales support staff of 8 to meet performance and budget
objectives for commercial ad placement on cable networks in the Southeast region
• Handled escalations and post-sale management of cable advertising traffic orders, revisions
and cancellations.
• Created pre-sale packages & Power Point presentations for National Sales Managers
• Delivered exceptional account services and creative commercial spot scheduling alternatives
• Wrote training manual & procedural guideline booklet for new hire and interoffice reference
Page 2 of 3
Grizzard Advertising Atlanta, GA
Marketing Assistant (Paid Intern) September 2002 – September 2003
• Wrote & proofread pre-production letter copy for The Salvation Army's direct mail campaigns
• Managed layout, editing, printing and mailing of monthly company newsletter.
• Created and distributed production schedule status and deadlines to production and sales team
• Analyzed zip code, income, demographic statistics of Salvation Army sponsors
• Prepared reports & presentations for Sales Directors
Page 3 of 3
Contact this candidate