Customer Service Sales

HILARY A. LAURIE**** Steiner Street • San Francisco, CA 94115

650-***-**** (office) • 415-***-**** (mobile) • ********@*****.***

Career Statement: Committed to developing relationships above and beyond the PR

and media industries and firmly invested in proper representation. Experienced in

working with high-profile clients encompassing nonprofits, events and luxury. Skills

include rebranding, customer service and hospitality, event coordination, media

relations and endorsement through a variety of outlets. Strong and persuasive

interpersonal skills. Exceptional copyediting and fact checking abilities.

THE LAROSE GROUP, LLC., San Mateo, CAApril 2008 - present Senior Account

Executive

Acquired additional responsibilities that included advertising, budgeting and new

methods of exposure. Developed knowledge in the areas of Social Media Strategy,

additional forms of PR and marketing, client aquisition. Responsibilities included

training new employees and intern recruitment, as well as volunteer coordination.

Generate public awareness through print, online, television and radio exposure,

contingent on the client.

Rebrand through consistent marketing strategies.

Determine imagery and verbiage for advertising and pre- / post-publicity efforts.

Write press releases on upcoming events, the success of past events, the need for

assistance with nonprofits and other announcements.

Work with local and regional media to find the proper angle for a story or blog posting.

Create media lists and coordinate arrival times to guarantee preparation.

Consumer and client relations.

Clients include corporate events, private and public nonprofits and retail outlets.

THE LAROSE GROUP, LLC., San Mateo, CAApril 2006 - April 2008 Account Executive

• Developed skills in writing press releases, media advisories and news alerts.

• Enhanced communication with consumers, vendors, corporate contacts and

press contact.

Worked directly with regional media to generate effective coverage.

• Created extensive reports including clippings, values and on-site coverage,

demonstrating effectiveness of PR efforts.

• Promoted from Coordinator to full-time AE within two months of employment.

EFFECTIVE MARKETING CONCEPTS, LLC., Scottsdale, AZMarch 2005 - January

2006 Lead Account RepresentativeDuring expansion of parent company, San Francisco

Marketing, was personally recruited to help grow and develop Arizona team.

Customer acquisition and retention for Fortune 500 clientele.

B2B sales and marketing.

Team management and development.

NORDSTROM, Corte Madera, CA

November 2004 - March 2005

Retail Sales Associate, Accessories Department

Worked directly with clientele to satisfy needs.

Created database of VIP customers to maintain communication and ensure repeat

visits.

Coordinated delivery of items from sister stores.

Authorized the return of unsatisfactory items through communication with corporate

office.

Excellent customer service and positive reviews of my performance.

ADDITIONAL EMPLOYMENT

True Grit, Santa Barbara, CA - Return Authorizations

University of California, Santa Barbara, CA - Exam Grader and Course Assistant,

Sociology Department

UNIVERSITY OF CALIFORNIA, SANTA BARBARA - OFFICE OF THE CHANCELLOR,

Santa Barbara, CA

Assistant Writer, March 2004 - June 2004

• Drafted personal responses for Chancellor Henry Yang.

• Composed speeches, statements and public addresses.

• Conducted Internet research and prepared reports for further review.

First undergraduate to maintain position and allowed access to internal documents.

EDUCATION

2002 - 2004

UNIVERSITY OF CALIFORNIA, Santa Barbara – B.A. in Communication

Minor in Professional Writing and Copyediting

For more information on past work experience and updated recommendations, please

visit www.linkedin.com/in/hilarylaurie

Contact this candidate