Sales Supply Chain

TODD W. GENTRY

* ****** ****** ***** ? Newport Beach, CA 92660 ? Phone: (949) 842-

0320

Relevant Work Experience:

Director of Operations & Strategic Planning - Diamon-Fusion International,

Inc.

Director of Operations & Strategic Planning for Diamon-Fusion

International, Inc., manufacturer and distributor of a patented hydrophobic

coating to over a dozen countries worldwide, as well as two other start-up

companies (Visual Ice, Inc. and One Green World, Inc.). Areas of

responsibility include strategic planning and overall efficiency of the day-

to-day operations of all companies.

Sales/Marketing

1. Engaged in direct sales activities with strategic accounts resulting

in $500,000 of revenue and managed sales representatives resulting in

average 20% annual sales growth with over 100% growth in US market

during 2009-2010 period

2. Created hundreds of legal agreements establishing business terms and

licensing of intellectual property to new customers and addendums of

licensing agreements for existing customer base

3. Designed brochures, sales sheets, and other marketing collateral for

new and existing products as well as primary responsibility for the

development of licensing proposals to prospective customers

4. Managed implementation of CRM software to provide for lead tracking

and pipeline reporting capabilities and directed efforts of third

party provider of SEO services to improvement placement of corporate

website on prominent search engines to increase lead generation

Strategic Planning

5. Established corporate planning processes including annual

domestic/international sales plans, operating budgets and

sales/expense variance reporting

6. Developed and maintained complete financial models (including

projected income statements, balance sheets, and cash flow statements)

of all companies for use in securing investment capital

Operations Management

7. Established inventory control system for raw materials and finished

goods inventory and procurement function to monitor and track

purchasing expenditures

8. Managed relationships with key vendors to enable private labeling of

products for strategic accounts and maintained product margins and

established pricing levels for all products

Sales Operations Manager - Apex Digital, Inc.

Sales Operations Manager for Apex Digital, Inc., a $500 Million distributor

of DVD, TV, Home Theater, and other consumer electronics products. Primary

responsibility for coordination of activities between Sales, Purchasing, &

Logistics departments and managed staff of 12 responsible for order

fulfillment.

Order Fulfillment

9. Implemented organizational realignment that created cross-functional

account teams of Sales & Logistics personnel to enhance service levels

to key accounts and reduce time required to process and ship sales

orders

10. Instituted on-time performance and freight expense metrics to monitor,

track, and evaluate performance of account teams

11. Managed $30 million project to provide Black Friday portable DVD

product to one of the world's largest retailers

Operations Planning/Management

12. Responsible for creation/maintenance of rolling 90-day sales forecasts

and management of the internal processes necessary to determine

procurement requirements that allowed for customer service levels to

be met while minimizing overall inventory investment

13. Developed Sales Department budgets with responsibility for monitoring

variances of actual vs. planned expenditures

14. Key liaison with outside sales force to facilitate internal pricing

approvals for deals and all issues regarding management/support of

customer accounts

Sales Reporting/Market Research

15. Created market research function and managed staff responsible for the

following:

16. Daily sales reports outlining sales volumes of shipped orders as

well as in-process orders and order backlogs

17. Weekly executive reports compiling developments in the Customer

Electronics industry

18. Monthly executive summaries of overall performance w/trend and

market share analysis

19. Marketing plans coinciding with introduction of new product

categories with market penetration strategies needed to establish

presence in marketplace

Enterprise Software Implementation

20. Part of 3-person corporate management team responsible for successful

implementation of Oracle 11i software across entire enterprise in four-

month period of time. (Modules implemented: Order Management,

Purchasing, Inventory, A/R, A/P, Fixed Assets, & G/L)

21. Key responsibilities included documenting new policies/procedures,

directing unit, integration, and acceptance testing activities, and

coordinating third party I/T resources.

Director Of Corporate Processes - OnAir Streaming Networks

Director of Corporate Processes for OnAir Streaming Networks, a provider of

applications and systems facilitating the streaming of audio content over

the Internet. Primary responsibility for the design and implementation of

the processes and tools needed to support the day-to-day operations of the

company.

Application Development / Implementation

22. Managed development of client/server applications that facilitated the

entry and tracking of customer contracts as well as the calculation

of:

23. Streaming fee invoices

24. Ad revenue sharing payments to customers

25. Royalty payments to artists

26. Monthly commissions due to salesforce

27. Conducted the selection and implementation of software to manage the

CD inventory used to build a portion of a digital music library

consisting of 200,000 songs

Process Design / Implementation

28. Designed and implemented processes that governed:

29. Approval of customer contracts for streaming services and banner

advertising on syndication network, including issues regarding the

latitude provided to the salesforce to amend standard

terms/conditions

30. Feasibility/Cost Analysis of potential contracts requiring non-

standard services

31. Creation and dissemination of streaming/advertising metrics to both

internal and external customers

32. Conversion of physical and digital musical assets into encoded

material in the formats necessary for streaming over the Internet

33. After-sale support to streaming customers and the collection of

customer feedback for use in subsequent product development

Project Management

34. Coordinated efforts on several projects, including one with one of the

world's leading music labels, to secure and digitize music assets to

customer specifications.

Strategic Planning

35. Created comprehensive financial models for spin-off encoding company

used to obtain initial rounds of venture capital financing

36. Conducted rigorous financial analysis of the potential impact of

launching an affiliate program to extend the reach of existing

syndication network

Manager - BearingPoint (Formerly KPMG LLP)

Manager in the consulting practice of BearingPoint (Formerly KPMG LLP), one

of the world's leading professional services firms with $9 billion annual

worldwide revenue. Over 6 years experience in providing complete

performance improvement services to clients from definition of business

strategies through the implementation of process, technology, and

organizational change.

Representative Engagement List:

Program Office Mobilization - $14 Billion Express Transportation Provider

37. Assisted in the establishment of a program office infrastructure for a

$100 Million initiative consisting of over a dozen distinct projects.

Developed and instituted procedures for project status/communications,

issue management, scope/change control, and risk management.

Supply Chain Assessment - $1.7 Billion Aggregate & Chemical Manufacturer

38. Assessed current overall supply chain performance for caustic

chemicals unit attempting to increase its competitiveness in the

marketplace. Recommendations to improve processes and utilize enabling

technologies provided justification for company to proceed with an APS

implementation to reduce transportation expenditures.

Supply Chain Assessment - $300 Million Paint Manufacturer

39. Performed complete supply chain assessment for organization preparing

to implement SAP to run its business. Recommendations will increase

the benefits of the SAP solution implemented by improving customer

service levels, enhancing forecast accuracy, and drastically reducing

finished goods inventory investment.

Supply Chain Methodology Development - Internal

40. Managed the development of content for new KPMG methodology for

seamlessly delivering process, technology, and organizational change

to large multi-national clients.

Process Redesign & Requirements Definition - $1.6 Billion Disk Drive

Manufacturer

41. Evaluated current shipping & receiving processes, designed new global

process for serial number drive tracking from manufacturing facilities

to OEM customers and developed conceptual requirements for web-based

application to support this process.

Inventory Accuracy Analysis - $1 Billion Auto Aftermarket Product

Manufacturer

42. Analyzed inventory control policies & procedures and supervised a

physical inventory to identify sources of inventory inaccuracy and

provide recommendations to remedy deficiencies that were found.

Enterprise Transformation - $1.5 Billion Freight Forwarder

43. Participated in the complete redesign of finance, sales, and

operations processes by leading team that documented current sales,

logistics, and shipment processes and facilitating design sessions to

outline new processes in these areas. Conducted planning activities

for over 60 projects to be implemented in 500 stations in over 100

countries around the world.

44. Conducted a review of tariffs and managed the international team

tasked with the implementation of its recommendations. Benefits to be

realized include reducing the time required to create a tariff,

streamlining the number of tariffs that are maintained, and allowing

for lost revenue to be realized by improving the application of

tariffs in the field.

Supply Chain Reengineering - $250 Million Office Supply Product

Manufacturer

45. Participated in the assessment of procurement, production, and

distribution processes by observing operations and conducting analysis

of product family data. Implementation of cellular manufacturing

concepts resulting from this assessment will result in a 50% reduction

of manufacturing lead times.

Inventory Control Assessment - $125 Million Air Sleep System Producer

46. Conducted review of existing inventory control policies/procedures and

presented findings to Board of Directors. Recommendations to improve

BOM accuracy and standardize current policies/procedures helped client

address a $750K year-end inventory shortfall

Business Strategy - $7.5 Billion Railroad

47. Participated in the branch line rationalization by conducting rigorous

financial analysis of potential economic impacts of possible actions.

Implementation of abandonment and divestiture recommendations were

resulted in an additional $13 million in profits for the client.

Warehouse/Distribution Analysis - $9.0 Billion Food Conglomerate

48. Conducted an operational assessment of a distribution center from

observations of warehouse activities and review of the order

fulfillment process. Recommendations developed will improve warehouse

operations efficiency and provide a blueprint for enhancing the

integration of the information systems currently in place.

IT Strategy & Package Selection/Implementation - $150 Million Engineer-to-

Order Manufacturer

49. Participated in process workshops to develop key information

requirements and assisted in the development of the data, application

and technology architecture to fulfill the strategic goals of the

business.

50. Assisted in the evaluation of Baan, JD Edwards, and Avalon by

facilitating the identification of the unique requirements of the

engineer-to-order environment and developing scripts for use in

software demonstrations. Led the implementation team responsible for

issues regarding the order fulfillment cycle: order entry, shipping,

and invoicing.

IT Assessment - $50 Million Countertop, Door, & Kitchen Cabinet Maker

51. Examined the existing IT organization and its relationship with the

user community to provide recommendations on organization, staffing

and policy to enable the department to support the company as it

continues to grow.

Operations Assessment & Package Selection - $300 Million Daily Producer

52. Participated in the assessment of the MIS department and evaluated the

order fulfillment, production, and financial cycles to provide

recommendations to improve inventory management, productivity, and the

flow of information throughout the organization.

53. Defined key functional requirements, developed RFP for prospective

vendors and coordinated scripted demonstrations for the client.

Packages evaluated include Marcam, SSA, qad, Ross Systems & Datalogix.

Operations Assessment - $25 Million Chinese Food Producer

54. Observed production processes and analyzed warehouse layout of raw

materials and finished goods inventory. Implementation of facility re-

layout and process improvements reduced production cycle times by 20%

and provided $500,000 in total annualized savings.

Professional Background

B.S., Industrial and Systems Engineering, Ohio State University, March

1993

CIRM certification, American Production and Inventory Control Society

(APICS), 1996

Work Chronology

7/07 - Present: Diamon-Fusion International, Inc.

1/05 - 7/07: Self Employed

2/03 - 1/05: Apex Digital Inc.

1/01 - 2/03: Self Employed

1/00 - 1/01: On Air Streaming Networks, Inc.

6/93 - 1/00: BearingPoint (Formerly KPMG LLP)

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