Sales Account Executive
Resume:
Amanda Cross
**** *** **** ***** ? Lexington, KY 40511
859-***-**** ? ************@*****.***
OBJECTIVE
To continue my career in the field of marketing and advertising by using my
background to create favorable impressions with current and future
customers while helping expand the company's business.
EDUCATION
UNIVERSITY OF KENTUCKY, Lexington, KY
B.S. in Integrated Strategic Communications, May 2002
CAREER EXPERIENCE
Kentucky Eagle Beer Lexington, KY
Contemporary Marketing Team Supervisor/Key Account Administrator
June 2005-May 2009
. Oversee entire promotional department activity; scheduling of all
events and ambassadors, approving expense reports, confirming and
implementing all Anheuser Busch requirements, continuous coaching of
the promotional department. Several Kentucky Eagle Beer promotional
team programs have been recognized at Anheuser Busch national and
regional conventions.
. Helped direct reports create ways to sell in new products and retail
prices by knowing the activity in the market and similar competitive
accounts
. Maintain a strict budget while responsible for ordering promotional
items and point of sale to execute successful events and improve brand
exposure at a minimum cost.
. Work closely with media partners to keep the radio, internet, and
print messages updated with Anheuser Busch's current marketing theme.
. Lead the marketing section of company meetings when the VP of Sales &
Marketing was not available.
Kentucky Eagle Beer Lexington, KY
Contemporary Marketing Team Representative (CMT)
June 2003-June 2005
. Built and maintained relationships with accounts; executing national
and local promotional programs that cater to the account's individual
needs, while increasing product distribution and revenue.
. Responsible for merchandising accounts with marketing material to help
promote upcoming events, new products and special retail prices
. Scheduled, organized and executed on site events to increase Kentucky
Eagle Beer sales while abiding by strict budget guidelines and Alcohol
Beverage Control laws.
. Worked with multiple radio partners and was a reoccurring guest on
local radio stations WKQQ, WBUL, WXZZ and interviewed several times
because of the success of my sales and marketing performance on
Anheuser Busch's internal Satellite Television Network.
WDKY FOX 56 TV Lexington, Kentucky
Account Executive
May 2002-June 2003
. Focused on an account list made up mainly of local businesses that
never bought television advertising and walked them through their
first television experiences.
. Assisted in the production of effective commercials for my accounts
while generating revenue for the station
Kentucky Kernel Newspaper Lexington, Kentucky
Student Account Executive
August 2000-May 2002
. Balanced a full time class schedule while working 20+ hours selling ad
space in the University of Kentucky's student newspaper.
. Serviced an account list of approximately 100 clients and increased
revenue by meeting and exceeding my monthly goals for the daily
published paper.
. Created and produced the print ads for my clients while working with
every department of the newspaper.
Amanda Cross
1461 Day Lily Drive ? Lexington, KY 40511
859-***-**** ? ************@*****.***
References
Larry Stricker
Kentucky Eagle Beer
V.P. Sales & Marketing
*************@*****.***
Supervisor at Kentucky Eagle Beer
Deanna Wilke
Griffin Integrated Marketing
Account Manager
*******@***.***
Supervisor at the Kentucky Kernel
Dave Spreitzer
Owner of Patchen Pub & Campus Pub
859-***-****- Patchen Pub
859-***-****- Campus Pub
Customer while at Kentucky Eagle Beer
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