Astoria, NY *****
************@*****.***
Carissa M. Griffiths
EDUCAT ION
University of Florida, Gainesville, Fla.
Bachelors of Science, Public Relations, May 2007
P ROFESSIONAL EXPER IENCE
AUDAX GROUP, Assistant October 2009 – Present
Credit Opportunities Fund
• Assist with developing marketing language for investor communications, both letters and presentations alike.
• Maintain communication between all six members of the fund – prepare written memos to the team and to the firm,
weekly verbal briefings with the fund's managing directors.
• Maintain the team calendar and ensure that all objectives are met.
• Manage travel logistics for a team of six professionals, prepare materials for each meeting..
BRUNSWICK GROUP, Executive May 2008 – April 2009
M&A Communications
• Managed U.S. monitoring efforts, compose the daily media and analyst reports and distribute them to relevant parties.
• Prepared internal briefing memos and advice notes based on industry news for involved parties.
• Maintained Day One communications materials – Q&A, talking points and key messages, the logistical rollout, media lists.
• Established an extensive matrix of potential third-party spokespeople to use for outreach and endorsement.
Integration Communications
• Assisted with planning deal close; help manage communications and logistical materials.
• Maintain internal and external messaging materials – Q&A, stakeholder letters, talking points, presentation decks.
• Tracked major transaction milestones – regulatory, community, corporate – and create appropriate response materials for
management to use internally and externally.
• Crafted appropriate holding statements, leak strategies and crisis procedures.
• Monitored media and analyst reports; flag issues and misperceptions.
Corporate Rebrand and Media Relations
• Helped prepare re-brand and media strategy document.
• Pitched company spokespeople as industry experts to relevant reporters; nurture relationships with reporters.
• Provided client with reporter backgrounders and biographies.
• Maintained reporter outreach status and media lists.
• Prepared monthly executive summaries to client, detailing all monthly activities.
• Monitored media and track relevant reporters’ stories; look for links and opportunities to pitch company spokespeople.
Crisis Communications
• Monitored for issues within the financial institution sector requiring media outreach or response from client.
• Maintained communications materials – Q&A, talking points.
• Provided case study and pertinent industry examples to provide additional counsel and guidance to the client.
LEVICK STRATEGIC COMMUNICATIONS, Account Coordinator May 2007 – April 2008
Crisis Communications
• Assisted with strategic development and wrote the crisis communications plan to provide support through the litigation.
• Crafted appropriate holding statements for client use with members of the media during and post-crisis.
• Daily media monitoring and analysis for the client of controlled and uncontrolled media.
International Reputation Management
• Composed and developed a media publicity plan for promoting an international philanthropy in the U.S.
• Established a list of feature articles for placement promoting the client and draft and place the articles.
• Monitored all influential and pertinent reports and media to deliver to client with strategic counsel.
• Assist in establishing third-parties, writing strategic documents such as issues papers, FAQs and backgrounders.
• International travel experience – responsible for briefing the team on any meetings attended
Public Affairs
• Drafted editorial pieces for client to use in search of a ghost-writer and / or publication.
• Maintained talking points for company spokespeople based on media-garnering events and legislation.
• Drafted press releases and letters to Members of applicable Congressional committees.
• Developed relationships with various blog editors and ensured multiple posts on high-authority blogs.
• Responsible for daily media tracking and analysis; flagged issues and pursued corrections when necessary.
FOX NEWS CHANNEL, Summer Associate June 2006 – August 2006
• Monitored all traditional and new media outlets for commentary and quotes about Fox News Channel; distributed weekly
clip reports to the entire bureau.
• Managed War Stories with Oliver North publicity – generated written media hits along with radio interviews.
• Responsible for distributing news release highlighting each week’s episode of Fox News Sunday.
ADD I T IONAL I N FORMAT ION
• Member of PRSA, New York Chapter
• Computer skills: Microsoft Office Suite; Factiva; Cision; Gorkana; EDGAR; PRNewswire; BusinessWire; LCD Research;
Bloomberg Terminal
• Proficient in Spanish Language