Sales Customer Service

Kathryn E. Salata

*** *. ******* **** 562-***-****

Diamond Bar, CA 91765 *******@*******.*** Messages: 909-***-****

Market Manager

A marketing professional with a proven product and project management

background with Fortune 100 Companies. Designed marketing campaigns

designed to meet needs and expectations of company goals and generate

additional revenue and market share. Developed and implemented effective

public relations campaigns designed to enhance company's image. Effective

public speaker who knows how to put her point across.

KEY BUSINESS EXPERIENCE

Design marketing and Created and developed Dynamic Presentations

promotional campaigns. effective trade show and

promotional campaigns.

Training Public Relations Product Management

Analysis/Research

Program Planning New Business Development Customer Satisfaction

CAREER HIGHLIGHTS

V Developed promotional campaigns designed to increase sales and brand

image.

V Trade show management resulting in increased revenues and brand

awareness.

V Developed training curriculum in higher level education in various

business related subjects.

V Produce effective training presentations resulting in 22% revenue

increase.

V Launched an effective training program to new and existing employees on

subjects including technical, sales, and administrative.

V Designed and implemented a training program resulting in increased job

satisfaction of new employees and 34% cost reduction.

V Successfully solely launched a training program during union job strike.

V Successfully launched standardization of business to business practice

nationwide.

V Created a technical manual to allow sales managers to train new sales

representatives.

EDUCATION

MBA, Business Administration University of California - Irvine, CA

BA, Marketing & Behavioral Sciences California State Polytechnic

University - Pomona, CA

Member of Toastmaster International, Past President & Vice-President of

Marketing

Teacher Credential Grades K-8 State of California

EMPLOYMENT/BACKGROUND

DYNAMIC SOLUTIONZ

Marketing and Training Manager 11/2003-

10/2010

. Devise effective marketing programs resulting in double-digit increased

revenue and market share

. Develop marketing programs designed to increase market share of key

client

. Develop comprehensive and effective business, marketing and training

programs

. Create and execute training plans designed to target specific needs to

meet corporate goals.

. Produce training programs and collateral.

TEACHING CONTRACTS

Contracted ESL Instructor 2/2008-

10/2010

University of California, Irvine, Whittier College, University of Phoenix,

Premier Academy

. Develop and implement curriculum in marketing, business, project

management and ESL.

. Develop and implement comprehensive curriculum program to adult learners

in a university environment.

. Designed quantitative teaching standards, ensuring material taught was

retained by students.

DEVRY UNIVERSITY

Metro Marketing Manager 2/2006

- 11/2007.

. Designed an inclusive marketing program in the western region, included

radio, print, television, billboard and promotional media.

. Developed effective pricing strategies designed to increase revenues and

market share

. Developed effective promotional campaigns resulting in increased market

share.

. Created advertising campaigns resulting in increased sales of key

account.

. Implemented effective public relations programs resulting in increased

brand awareness.

. Launched and integrated an effective Hispanic marketing intiative.

Launched and integrated an effective Hispanic marketing initiative.

VERIZON INFORMATION SERVICES

Market Specialist 2/1999

- 11/2003

Initial Sales Trainer

Account Manager

. Managed a $37 million territory including the creation of market

collateral designed to increase sales of internet-related and Spanish

products.

. Doubled Hispanic market share.

. Developed and managed class curriculum of 480 new hires in an intensive

120 hour training program.

. Created measurable learning objectives and tested validity of training

programs

. Evaluated quality and effectiveness of training programs.

. Tracked and analyzed quantitative training comprehension.

. Recognized as Most Valuable Player Award - Top employee in $500 million

region. .

ZELLERBACH, A MEAD COMPANY

Product Integration Specialist 6/1995

- 2/1999

National Sales Manager

Customer Service Representative

. Designed and implemented cross-functional programs created to maximize

profit opportunity.

. Searched beyond the obvious and analyzed market trends, discovered where

opportunities existed for growth and improvement of market share.

. Developed and presented sales programs to executive level management at

Fortune 100 Company resulting in $37.5 million annual sales growth.

. Evaluated all customer service expenditures for short and long-term

effectiveness, ensured that the organization always getting the best

return on their service dollar.

WALT DISNEY COMPANY

Marketing Intern (summer) 6/1994-

9/1994

. Analyzed market research in order to maximize profit in key markets.

. Implemented a distribution strategy designed to ensure brand name/image

was upheld to the highest standard. .

PROFESSIONAL ATTRIBUTES

Brought projects from concept through implementation

Ran seminars and conferences

Build teams who function in my absence

Deliver results, not excuses

Work well alone or as part of a team

Project management experience

Proven record of success

Resourceful problem solver

Gained support for new programs

Experience with highly respected industry leading firm

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