Laurent Roger LaFontaine
Milton, MA 02186
******@***.***
A marketer and a leader that believes in leading, directing, guiding and
mentoring individuals or teams that market and/or manage business
operations, programs, projects, and processes with goals to increase
revenue generation, profitability and customer satisfaction.
EXPERIENCE
Marketing/Operations Manager, Snip-Its Franchise Corp., Natick
Increased customer count, sales and revenues with every campaign and
improvements to operations, customer service, sales and marketing for over
60 franchises nationwide. Created and managed thousands of print materials,
hundreds of direct mail & email campaigns, retail campaigns, web pages,
SEO, SEM, etc.
Director of Marketing, Communications, Development, Operations, Logistics
- Epilepsy, Boston
Rebuilt fledgling marketing communications fundraising operation increasing
sales 300% and profits 500% in the first year and then secured additional
buyers to further expand the operation. Increased foundation's fundraising
and visibility to levels unprecedented in their history without any
additional capital expenditures. Found new expansion markets. Enabled new
programs, departments and staff expansion. Expanded staffing during lowest
unemployment rates in history and enjoyed an employee retention rate
several times industry averages with over 90% employed four or more of my
six years. Established plans to decrease labor costs 60% while stabilizing
and expanding revenue. Introduced new fundraising program ideas to expand
income streams. Maximized ACD call center and driver staff expanding
operations to seven days. Managed logistics, collection truck fleet and
staff of sixty along with budgets and planning for a multimillion-dollar
operation.
Hospital Department Management - Brigham & Women's Hospital, Boston;
Braintree Hospital, Braintree; Mount Auburn Hospital, Cambridge; Brockton
Hospital, Brockton
Directed, managed or supervised Environmental Service Department staffs of
up to 100 employees. Resolved Air Quality Control issues. Passed numerous
JCAHO, DPH, NIOSH, and OSHA surveys. Reduced Workers' Compensation issues.
Prevailed in MCAD issues. Introduced computerized monitoring and
recordkeeping systems. Established programs to improve and maintain
facility appearances with reduced costs. Developed and facilitated seminars
in computer operation, E.S.L., policies, health, and safety processes.
EDUCATION
Bentley College, Waltham, Graduate Certificate, Management for the
Information Age
Northeastern University, Boston, Graduate Certificate, Technical Writing
Bridgewater State College, Bridgewater, Graduate Certificate, Computer
Programming
Curry College, Milton, B.A., Double Major: Communication and English. -
Magna Cum Laude