Manager Marketing

Mike Liu

Tel: 408-***-**** Santa Clara, CA

*5054

Cell: 408-***-**** United States

Email: ****.****@*****.***

EXPERIENCE HIGHLIGHTS

. Responsible for revenue goals of assigned business lines as an owner and

a key stakeholder

. Versatile and in-depth industry experiences in financial services,

healthcare, telco, supply chain, life science, retail/CPG, and

aerospace/automotive parts/services aftermarket

. Rich international selling experience (APAC and EMEA) based on multi-

cultural background

. Proven track record as a top-gun-level professional in both strategic and

consultative selling, solution marketing, industry marketing, product

marketing, and regional marketing

PROFESSIONAL EXPERIENCE

Informatica Principal Product Marketing

Manager

October 2007 - Present Redwood City, California

Informatica is a world-wide, half-billion-dollar data integration software

company that shows technology leadership in enterprise data warehousing,

ETL, data quality, B2B data exchange and data transformation, MDM, and

identity resolution. My consistent and reliable performance so far I have

achieved year in year out is solely based on my disciplined execution, a

wealth of industry knowledge, technical savvy, and top-gun-level

professional experience and skill-set.

The main jobs I have regularly performed from my capacity on a daily basis

include:

. New product/solution launch to regional markets

. Lead generation through integrated marketing campaign

. Strategic account selling with field-level execution

. Vertical solution creation, pricing, and packaging

. Global sales enablement

. Industry association participation and relationship building

. Customer success story developing and reference account recruiting

. Win/Loss analysis

. Competitive intelligence collecting and competitive analysis and

positioning

. Content drafting for brochure, data sheet, and whitepaper

. Analyst briefing, inquiry, and relationship (Gartner, Forrester,

Forrester, IDC, AMR)

Axway General Manager Industry

Solution

July 2006 - October 2007 Paris, France / Scottsdale,

Arizona

As a subsidiary under the multi-billion dollar IT consultancy and system

integrator Sopra Group, Axway is a B2B software company started its roots

in Europe and later on expanded onto North America market after it acquired

Cyclone Commerce and Tumbleweed. During my time in Axway, I have mainly

focused on crafting and marketing solutions for different vertical

industries based on existing products and technology components. For

example, solutions like RFID Track & Trace, ePedigree, Trading Activity

management for healthcare and life science industry (especially

pharmaceutical distribution wholesaler segment); parts pedigree solution

for aviation and automotive MRO aftermarket industry; e-Manifest solution

for transport & logistics industry; and retailing channel visibility

solution for retail/CPG industry.

Sterling Commerce, An AT&T Company Sr. Product Marketing Manager

June 1997 - March 2001 & August 2005 - July 2006 Walnut Creek, CA / Ann

Arbor, MI

Sterling Commerce is the world's No. 1 B2B/EDI software company with half-a-

billion-dollar annual revenue and the largest market share in its category.

I have worked there for two rounds (combined total 5+ years) over a slew

of different roles cross functional organizations. One of the important

roles I played there was product marketing managing the market leading GIS

(Gentran Integration Suite) as well as a data synchronization/PIM product

extension based on an acquired product line from TR2. At my early years in

Sterling Commerce, I managed GENTRAN development team as a development

manager and product manager.

Neoforma Sr. Product Marketing Manager

October 2003 - June 2005 San Jose, California

Neoforma was a medium-size start-up software company that specialized in

B2B procurement for healthcare vertical. It provides on-line electronic

procurement exchange to facilitate e-commerce/e-business between healthcare

providers (such as GPOs, hospitals, IDNs, and clinics) and their suppliers

(such as medical/surgical device manufacturers and pharmaceutical

companies). I was hired as a business owner for 3 product lines targeting

pharmas and med/surg manufacturers with total revenue goal of $7M. I

launched a brand new Pharmaceutical Market Intelligence solution from the

scratch and built a $2M business in the 1st year.

LION bioscience Product Marketing Manager

September 2002 - October 2003 Germany / UK / United States

LION bioscience was a high flying multi-national bioinformatics company.

It provides data integration platform to pharmaceutical companies,

biotechnology companies, and academic research centers around the world for

them to speed up the drug discovery process that covers target

identification phase, lead generation phase, and clinical trial phase.

From product marketing management perspective, I owned the flagship LION

DiscoveryCenter and world-renown SRS products which are responsible for

half of company's revenue.

Early Career History

. 10 years ago, I started my product marketing management career with a

couple Silicon Valley start-ups, InterTrade in e-Commerce and Centric

Software in PLM / CAD / CAE.

. As a software engineer in Ford Motor, I worked on internal IT projects

for CAD/Plot package, durability/fatigue analysis system, and road load

stress testing database.

. In early to mid 90's, I worked as a researcher in both University of

Michigan and University of Florida at the same time when I was pursuing

my postgraduate degrees there.

EDUCATION

December 1995 Master of Science in Computer Science

University of Florida, Gainesville, Florida

August 1993 Master of Science in Engineering

University of Michigan, Ann Arbor, Michigan

July 1989 Bachelor of Science

Shanghai Jiao Tong University, Shanghai, China

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