Manager Marketing
Resume:
SUZANNE JARMUSZ
*** ***** **** . ***** **** . CA 92627
********@*********.***
MARKETING MANAGER
Packaging . Project Management . Brand Communications . Promotions .
Licensing . POP
Successful marketing manager with 15 years of marketing experience in the
retail industry with a Fortune 500 corporation. Expertise in packaging
development and production, brand communications, creative execution, print
production and sweepstakes promotions with interactive initiatives.
. Drive brand awareness through national advertising campaign
coordination including corporate and brand communications, media
planning, interactive website development and social media.
. Strategic planning of direct mail, billboards, promotional marketing
material and community/publicity events.
. Cross-functional team leader inclusive of marketing, legal, operations,
development, purchasing, supply chain and finance.
. Promotional Marketing Association's Reggie Award winner for national
consumer promotion.
PROFESSIONAL EXPERIENCE
TACO BELL CORPORATION, Irvine, CA 1997 - 2010
Marketing Manager
Provide a wide range of marketing management including promotional creative
execution with product positioning and creative brief process, managing
advertising agencies and development of advertising campaign ensuring brand
voice is consistent across television, radio, print, online, POP and
packaging. Strategic marketer with a creative eye to ensure successful
execution.
Packaging Development
. National packaging redesign project management including product wraps,
carry out plastic bags, paper and plastic cups reducing operational
complexity for crewmembers resulting in $2.2 million reduction in print
production costs.
Brand Marketing
. Multiple multi-channel national promotion management including product
placement, in-store merchandising, packaging, interactive, licensing,
fulfillment and system sell-in. Promotional partners included MLB, ESPN,
NBA, MTV, VH1, BCS, Discovery Channel, Marvel, Universal Studios, and DC
Comics.
. National launch of new beverage flavor profile, Mountain Dew Baja Blast,
exclusive to Taco Bell with interactive promotional tie-in via code
imprint on large and x-large drinks increasing brand awareness and
profits by 16%.
. Creative development and execution for launch of signature beverage,
Frutista Freeze, including product positioning, interactive initiatives,
television advertising and merchandising resulting in $110 million
incremental sales.
. Ignited strategic shift from license to generic premiums generating $1.1
million in savings allowing international market participation.
. National merchandising strategy implementation for layered marketing
calendar requiring seismic shift to in-store and external creative.
Local Store Marketing
. Promotional liaison for Franchise operators to ensure premium
development meets QA requirements.
. Local advertising agency management with development of local marketing
plan for launch of new premiums in market.
. Relationship building with local contacts and city officials to obtain
necessary permitting for merchandising/advertising launch plan.
. Media budget management of $6 million local market test budget as well
as $150 million national budget, ensuring delivery of local and national
media plan.
CHEVYS MEXICAN RESTAURANTS, Irvine, CA 1992 - 1997
Regional Marketing Manager
. Managed advertising/promotion marketing plan and budget consisting of
radio, outdoor, direct mail and print advertising.
. Developed marketing and operations training manual for General Manager of
new restaurant openings.
. Partner with restaurant General Manager to implement local store
marketing plan.
. Coordinated non-profit fund raising events to promote brand awareness.
EDUCATION
B.S., Communications - Organizational Communication, Kaplan University
Contact this candidate