Sales Marketing

Enthusiastic, creative and highly motivated marketing communications

professional with demonstrated aptitude for business methodology,

communication,

creative development and success

Objective:

To obtain a marketing communications position where my demonstrated talents

and abilities with greatly contribute to the success of the company and its

clients.

Experience:

Corporate Communications Manager, Flight Services & Systems, Cleveland, OH

(May 2009 - Present)

Process Management

. Determined operational best practices through interviews and data

analysis and translated into flow charts and presentations

. Regularly assisted in the development of RFPs for major airlines

and airport contracts which required developing a solid

understanding of requirements, determining realistic deliverables

and clearly translating these to the client

. Creation and management of a new client and new employee marketing

processes to better communicate the core values and capabilities of

the company throughout the organization

. Integral in the implementation and management of a CRM database to

improve marketing and communication effectiveness through better

audience targeting

Communication

. Implemented the Corporate Communications program including

traditional and e-marketing communication initiatives designed to

enhance corporate visibility among clients and employees

. Produced content and oversaw deployment of frequent corporate email

announcements and newsletters along with semi-annual print

newsletters

. Managed the communication needs of twenty-five general managers and

staff in locations from coast to coast

Creative

. Worked with a graphic designer to support the design of numerous

creative deliverables including posters, logos, newsletters and web

design

. Created sales and marketing collateral in support of the corporate

brand including the production of written copy and design for sales

sheets, posters, brochures, e-mail campaigns, direct mail marketing

and quarterly newsletters

. Oversaw the production of creative deliverables including obtaining

competitive pricing and providing direction to printing companies

and vendors

Interactive

. Creation, implementation and analysis of interactive user surveys

to determine usability requirements for projects

. Produced functional design, requirements and written content for

upcoming website redesign

Related Accomplishments

. Contributed to a major refresh of the corporate brand in order to

more closely represent industry standards

. Performed regular market research to gain insight into industry

news, standards and competition

. Supported the launch of two new brands including logo design,

tagline brainstorming and the creation and production of client

training materials and marketing collateral

. Scripted, directed and produced numerous marketing videos used for

employee events, sales support and training

. Supported the execution of numerous events including startup

operations and company wide employee appreciation events

Marketing & Sales Assistant, Susan's Coffee and Tea, Tallmadge, OH

(September 2008-April 2009)

. Created various sales support literature, managed e-mail

newsletter campaigns and designed packaging labels for clients

Skills:

. Strong knowledge of business process and possesses a business

oriented vision

. Excellent planning, documentation, analysis and business

requirements management techniques

. General understanding of html, web development, analytics and

SEO

. Excellent business writing and communication skills

. Strong understanding of creative process and execution

. Proven analytical and conceptual expertise

. Demonstrated administrative and reporting abilities

. Excellent management, personal organization and interpersonal

skills

. Outstanding work ethic

. Success oriented

Software Skills:

. Advanced Microsoft 2007 user including Word, Excel, Outlook,

Visio, PowerPoint and Publisher

. Experienced Microsoft CRM user

. Microsoft Expression

. Adobe Photoshop, Adobe Illustrator and CorelDraw

Education:

Bachelor of Arts in English, Cum Laude, Creative Writing Concentration,

Kent State University (2008)

Stan & Tom Wick Scholarship Award Winner, two consecutive years (2006,

2007)

Contact this candidate