Manager Marketing

Karlie L. Ilaria

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Fifteen years progressive experience in developing and executing

marketing, communications and public relations strategies and

plans. Succinct communicator, experienced manager and proven

people leader.

MasterCard Worldwide Purchase, NY 4/07 - present

Director of Global Diversity and Inclusion (10/08 - present)

. Responsible for development and execution of holistic diversity

internal and external marketing and communications plan

. Develop diversity related content for executive scripts and

communiqu s, brochures, websites, and business and thought

leadership panel discussions and presentations

. Partner with global communications team to create internal

newsletter articles and further expand corporate-wide awareness

and employee engagement around diversity at MasterCard

. Oversight of five diversity affinity groups including

communications, planning and strategy support

. Partner with talent development group to design and launch

career development programs targeted to executive women and

diverse employee segments, including traditional training,

thought leadership panels, lunch and learns, and speaker-led

developmental events

. Specific area of expertise in gender advancement and team lead

on company's Gender Initiative

. Designed the strategy and led the launch of the company's

Multicultural Initiative

* MasterCard was recognized with 10 diversity awards in 2009;

internal affinity group membership increased from creation to

42% penetration of overall global employee base in two years

Product Communications Director (4/07 - 10/08)

. Worked with six core product groups globally to ensure awareness

across product lines and share information, best practices,

resources and tools through various communications channels

. Restructured product group's internal web presence; created

global diversity and inclusion team's internal website

. Managed quarterly Town Hall meetings inclusive of agenda and

content development

. Ran 2007 Global Product Forum, a 3-day, 600 attendee conference,

including content, schedule, creative, production and assisted

with overall strategy

. Communications lead for two diversity affinity groups

. Managed Executive Women's Summit for MasterCard's top level

executive women; subsequently led to a new role as subject

matter expert for the diversity team

Dendrite International Bedminster, NJ

6/06 - 4/07

Marketing Communications Manager

. Managed all facets of employee town hall and corporate meetings

and events including event planning, agenda determination,

budgeting, collateral and presentation design

. Directed tradeshow strategy and promotions

. Developed marketing collateral, brochures, newsletters and

direct e-marketing campaigns

. Responsibility for website content, maintenance, and new

additions

NYCE/Metavante Corporation Secaucus, NJ

11/00 - 5/06

Manager, Marketing (4/03 - 5/06)

Marketing Programs/Events Manager (11/00 - 4/03)

. Reported to Corporate General Counsel; responsible for all

aspects of multi-faceted Marketing, Communications and Public

Relations departments, including staff management and $4

million budget oversight

. Worked with executive management and corporate board to

understand organizational goals and then determined external

marketplace messaging

. Determined and wrote marketing, communications and PR annual

plan strategies based on corporate goals and messaging

. Utilized various marketing disciplines in order to achieve

those goals and further enhance company's brand, promote

product development, retain current client base, solicit new

client participation, and upkeep company's reputation in the

marketplace

Timecruiser Computing Corporation Fairfield, NJ 4/00

- 11/00

Marketing Manager

. Worked with Marketing VP on all marketing initiatives including

establishing marketing strategy, determining product "look and

feel," rebranding of corporate and product logos and colors,

etc.

. Developed marketing collateral, direct mail pieces, "How-To"

guides, brochures and monthly newsletters

. Worked with programmers to redesign and rewrite content for

three websites

CALC/Canterbury Training Parsippany, NJ 5/99 - 4/00

Technical Coordinator, Sales & Marketing

. Coordinated promotional marketing initiatives

. Wrote, edited and designed bi-monthly technical course catalogs

. Wrote and submitted annual business review plans for vendor

partnership renewals, including market analysis, competitive

profiles, marketing and advertising objectives

. Coordinated trade shows and corporate IT Career Seminars

including presentation design, booth set-up, promotional

giveaways, booth coverage and public relations

- Omnipoint Communications Marketing Coordinator 6/96 - 5/99

- Long Term Care Management Company Office Manager 2/95

- 6/96

- Tri Star Products Marketing Assistant 6/94 - 2/95

Montclair State University

Bachelors of Arts English Literature

Microsoft Office Suite Contribute Web software Lotus Notes

Quark Xpress Adobe Indesign Adobe Photoshop

Adobe Illustrator Adobe Acrobat Professional MS Front Page

20 White Birch Trail

Rockaway, NJ 07866

*********@*****.***

Home: 973-***-****

Mobile: 914-***-****

Summary

Experience

Education

Technical Skills

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