Real Estate Marketing

Charity L. Sullivan

*** *. **** ******, #* . Indianapolis, IN 46202 . 248/767-8148 .

********@*****.***

Marketing and Product Development Coordinator (May 2009 - May 2010)

Veolia Water North America - Indianapolis, IN

* Solely responsible for all market research across North America

* Proactively worked with Vice Presidents and Business Developers to

target potential clients and assess product lines

* Implemented company's first CRM system (salesforce.com) and saved

company $8,000 by learning the programming

* Tracked key market trends and competitors

* Maintained company's key performance indicators (KPI) via balanced

scorecard

Marketing Manager (March 2007 - February 2009)

HNTB Corporation - Indianapolis, IN

* Developed strategic plan for the office to attain $40M in sales

* Managed $600,000 marketing budget and reallocated monies as needed

* Coordinated cross-disciplinary meetings to discuss marketing

opportunities

* Assisted the National Planning Chairman with presentations, reports,

research, and trade shows

* Maintained project opportunities/leads database

Marketing Coordinator (June 2005 - July 2006)

Singh Homes, LLC - West Bloomfield, MI

* Developed and implemented marketing plan for ten (10) residential

communities

* Managed $500,000 budget and reallocated monies as needed

* Coordinated and negotiated with all vendors

* Analyzed the effectiveness of advertising placement

* Designed all collateral material

Independent Consultant (September 1999 - June 2005)

Self-Employed - Chicago, IL

Marketing and Business Plan Development/Implementation

* Organized target market plans including re-writing collateral

materials

* Developed tools and systems for tracking and researching leads,

current projects, and proposals

Financial Analysis

* Created pro formas and budgets for business plans

* Evaluated commercial properties for viability of refinancing

Client Representation

* Hired as agent to meet with public and private decision-makers by

establishing initial rapport via cold calling

* Coordinated all aspects of zoning and building permit approvals for

thirty (30) cell tower sites

Clients:

Carter Page & Associates (Commercial Mortgage Broker) . Landmarks

Preservation Council of Illinois (Non-profit organization) . Newcastle

Limited (Real Estate Developer) . Cotter Consulting, Inc. (Construction

and Project Management) . VoiceStream Wireless (now T-Mobile Wireless)

. Harris Bank Corporate Real Estate Department

Education

University of Illinois, Master of Business Administration (1999) Urbana-

Champaign, IL

Student-designed track in Marketing, Entrepreneurship, and Real Estate .

Rho Epsilon, President . MBA Management Leadership Grant . Morgan L.

Fitch Real Estate Scholarship

University of Cincinnati, Master of Community Planning (1997) Cincinnati,

OH

Concentration in Economic Development . First scholarship recipient for

joint MCP/ BUP (full scholarship in final year)

University of Cincinnati, Bachelor of Urban Planning (1996) Cincinnati,

OH

Concentration in Real Estate Development . Golden Key National Honor

Society, Vice President . Student Advisor, College Chairperson .

Circle K International, Chairperson . Resident Advisor (2 years)

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