Sales Account Executive

B R I DGET F RANCE M E EK

***** ******** ****.

Sherman Oaks, CA 91403

Cell# – 213-***-****

*******.****@*****.***

EXPER IENCE:

Walla Media - Los Angeles, CA. June 2009-June 2010, I ndependent Contractor,

D i rector, New Business Development & Online Marketing

• Developed ongoing relationships with ad networks, publishers, and affiliates to

create new business for Walla Media with DISH Network online campaigns. CPA,

CPM, PPC. Worked with AdMarketPlace, Advertise.com, CPX In teractive,

A K MG, Adconion, Adknowledge etc.

• Established pioneer program and strategic relationships with VP/Director/GM

level to purchase prime placement in local search on a national basis. Increased

revenue 150%, B2C. Vendors included Pulse360, YellowPages.com (YP.com),

Yellow Pages Offline, LOCAL.com, WhitePages.com, Verizon SuperPages,

DexKnows.com, ReachLocal.com.

• Pioneered the development and management of Strategic Carrier Relationships,

B2C; creating relationships with Strategic Channel Managers at AT&T U Verse,

Verizon FIOS, Charter and Comcast to sell their Satellite TV, telephone and

online services. Negotiated contracts and compliance for online authorized

retailer application for 200% increase of annual revenue for Walla Media.

• Researched and created new Vendor- Partnership relationships with President/

C- Level at Intuitive Chat/Exit Pop product-companies, (e.g. SmarterChat,

U psellit, and TeamSalesAgent.com) for implementation on DISH Network online

campaigns.

• Attended Indust ry Trade Shows and Events; AdTech, Affiliate Summit,

LeadsCon

AdDynamix Ad Network – Los Angeles, CA. June 2008-June 2009, Sr. Account

E xecutive, New Business Development, Online Media Sales, B2C, B2B

• Successfully developed a new book of National business pitching ADdynamix’s

d igital media solutions including CPA, CPM, CPC, CPV, Custom Channels and

Sponsorships.

• H igh performance in securing new clients from in-person meetings, cold calling

and lead prospecting. $750,000+ Revenue from Direct Response campaigns and

n urtur ing Agency relationships for long term spend; e.g., Avenue A-Razorfish,

Neo@Ogilvy, ID Media, Universal McCann, Cooper Simmons, Rabuck Stranger,

D igitas, OMD, Goodby, Silverstein & Partners.

• Partial Client List: American Express, Benderball.com, FunJet, Hawaiian

A irlines, McAfee, Docsmoney.com, Lenovo In ternational, American Singles.com.

• Attended AdTech, Affiliate Summit, and Industry events sponsored by Ad

Networks, LinkedIn, Digital L.A., ZoomInfo, Think LA.

E-CommerceTimes.com, Encino, CA. June 2006-June 2008, New Business

D evelopment & Account Management

• Top performing Account Executive for CPM – based online technology publications.

A dvertising sales for all ad units and media. Consistently exceeding monthly sales

goals with r igorous cold-calling, outstanding follow-up and in-person meetings.

M anaged accounts directly with clients, such as, APC, CA Technologies and

K aspersky Lab.

• Developed and grew key relationships with top t ier Media Agencies, Ogilvy,

Neo@Ogilvy, OMD, JWT, Chautaqua Communications, Doremus, Cooper Simmons,

and Rabuck Stranger for HP, McAfee, SAP, Fed-Ex, American Express and Capella

U niversity.

‘STATEMENT’ Magazine, Calabasas, CA. 2004-2006, National Account Sales

E xecutive

• Elevated the magazine from a local celebrity magazine to a ‘National-Lifestyle’

s tatus by successfully closing new, annual advertising contracts and increasing

revenue 100% annually. Clients included American Express, Visa, Cartier, Rolex,

Smirnoff Vodka, NBC, Warner Bros. Nordstrom, Westfield Mall Corp. Contracts

i ncluded the magazine’s online website ‘Link to Luxury’.

‘Studio B’ Fitness Studio, Sherman Oaks, CA. 2001-2004, Co-Founder, Di rector of

M arketing & Sales

• Alongside co-owner, we built a boutique fi tness studio tu rning it into a successful

business with a one year waiting list within six months. Increased revenue 100%

f irst year and onwards of 200% annually.

• Generated marketing and promotional tools to promote Family Fitness Packages for

L AUSD and Entertainment Industry contacts.

M ansfield & Associates Advertising Agency (M + A), Los Angeles, CA. 1996-2001,

D i rector of New Business Development.

• Successfully sold a ’then- new concept’; a combined package of online advertising,

custom websites and t raditional offline marketing collateral. I consistently

contributed a 200% + increase in annual revenue closing new business from

companies, such as, CBS, Alcatel, Xerox, Hughes Communications, Hughes JVC,

T he Motion Picture & Television Fund, K MEX-TV (Univision), H il ton Hotels.

• Within 6 months, I was promoted from Account Executive to Director of New

B usiness Development. Managed a team of 6 sales and support staff

SKILLS: H ighly proficient with all CRM tools, MS Programs including PowerPoint, Excel.

Public Speaking, Voice Training - 2- year Conservatory at Gately- Poole Studio, New

York City

EDUCAT ION: Carshalton College, Surrey, England – 4 yr. BA - English Li terature

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