Laura Juliane Kennedy
*** *** ***** *** ******* GA 30907
*************@*****.***
Work Experience
National Science Center's Fort Discovery: Augusta GA June 2010 - Present
Marketing Director
Duties: Special event planning including Best of Augusta Bash. Market
outreach programming to school systems around the state. Compose
advertising copy and press releases. Promote Fort Discovery as destination
for families and school groups.
American Heart Association: Augusta GA July 2009-January 2010
Region Director
Duties: Planning and executing three annual fund raising events in the
Augusta market including a Heart Walk, the Heart Ball and the Go Red For
Women Luncheon. Secured corporate sponsorships for each event. Recruited
chairs to provide leadership with each event.
United Way of the CSRA: Augusta GA May 2005-June 2009
Combined Federal Campaign (CFC) Coordinator (part-time)
Accomplishments: Introduced innovative campaign strategies resulting in
revenue growth of nearly 40% since 2004. Campaign has grown from $626,000
in 2004 to $842,000 in 2008. Received "Star Employee" award in 2006.
Instrumental in the development and production of a campaign website.
Duties: Solicited over 17,000 federal employees for charitable donations
to the Combined Federal Campaign of the CSRA. Recruited and trained over
two hundred campaign volunteers annually. Event planning including agency
fairs, kick-offs and leadership conferences. Recruited and retained an
active and governing board of directors. Worked closely with the federal
community to maintain awareness for and leadership support of the CFC
throughout the year. Managed the application process for local charities
seeking admission to the CFC. Developed and implemented a strategic plan.
Ensured that United Way of the CSRA is in compliance with all federal
regulations regarding the administration of the local CFC. Developed and
obtained campaign supplies, materials, and gifts. Managed the $105,000
budget to administer the campaign.
The Augusta Chronicle: Augusta GA September 2003 - December 2004
Account Executive
Accomplishments: Surpassed 2004 annual sales goal of $360,000 by July
2004. Completed Integrity Selling.
Duties: Sales. Assisted local business owners in growing their businesses
through the development of marketing and advertising programs available
with the Augusta Chronicle. Worked closely with clients and designers in
the development of advertising campaigns. Promoted special and seasonal
advertising opportunities. Maintained accurate sales records and prepared
monthly projection reports. Serviced existing accounts and obtained new
clients.
Russell Stover Candies: Kansas City MO May 2001 - September 2003
Territory Sales Representative
Accomplishments: Increased territory client base by 17% in 2001. Surpassed
seasonal sales goals by 400% in 2001. Led district in pallet sales in 2002.
Duties: Sales. Secured Russell Stover product placement in over 160 chain
grocery stores and independently owned gift shops in Georgia and South
Carolina. Marketed new products to clients. Maintained accurate sales
records. Customer service.
Education: University of Georgia, Athens GA ; 1999
Bachelor of Arts degree: English