Sales Marketing

Kathleen C. Ellis

469-***-**** ~ ******@*****.***

**** ****** ***** ****** *****, TX 75028

Proven Marketing Professional

Analytical and market-driven marketing professional with BBA in marketing

and 10 years experience spanning wide range of marketing disciplines and

industries. Independent thinker able to deliver excellent results on

tight deadlines. Highly organized with positive attitude and focus on

company success. Demonstrated experience in product management with

excellent results. Experience working with partners, affiliates,

sponsors, vendors, and outside agencies.

Strengths:

Market Strategy Market Analysis Product Marketing / Product

Management

Market Research Sponsorships Channel Marketing & Affiliate

Marketing

Direct Marketing Advertising & PR Event / Tradeshow Planning

Social Media Promotions Event Management

Marketing

Awards:

Numerous awards for measurable sales and account increases - most

recently:

. West Sales & Account Management Leadership Award, 2009

. West Silver Coin Award for Outstanding Achievement in Driving Sales,

2008

Software:

Analysis and design software: Microsoft Excel, PowerPoint, Access, Word,

Adobe Products, SAP, Compass

Professional Experience

WEST, A THOMSON REUTERS BUSINESS, Carrollton, Texas

Global publisher of legal, business, and regulatory information and print /

electronic services

Marketing Project Leader, 2008 - Present

. Emerged as subject matter expert and selected to lead multiple

marketing initiatives

. Lead marketing team in large-scale and small-scale event planning and

event management as needed - primarily significant internal / sales

force events

. Serve as project leader in developing lead-tracking system that

enabled faster and more effective analysis of marketing campaigns and

programs

Marketer, 2006 - Present (concurrent)

. Promoted to collaborate on development of regional marketing

strategies, channel marketing strategies, and tactical marketing

plans; manage project / campaign forecasting and P&L

. Work closely with Field Sales and Account Management to tailor

marketing campaigns and plans to actively enable sales objectives

. Track and analyze campaign results (cost / benefits analysis) and

recommend tailoring, elimination, or expansion to maximize ROI

. Team on market-specific plans by state - segment objectives, channels,

etc.

. Involved in product marketing - competitive and market analysis plus

customer trend analysis and reporting to help shape future product

development

. Collaborate with segment and PAMD Marketers to identify marketing and

product marketing best practices, and share program results and

overall sales / marketing knowledge

. Develop and manage customer campaigns, prospecting campaigns, and

marketing materials

. Work closely with affiliates / industry institutions to negotiate

major sponsorships, education, etc.

WEST, A THOMSON REUTERS BUSINESS, Continued

Marketing Coordinator, 2002 - 2006

. Handled customer / market / competitive / program analysis along with

opportunity mapping analysis

. Revamped and maintained customer valuation models

. Coordinated and executed tradeshows, events, product launches, and

customer campaigns

. Managed tradeshow, event, advertising, and program budgets and

assisted in expense reporting

. Collaborated with region-specific business management to track channel

performance and productivity metrics

. Provided project management support to Director and VP of Marketing

. Aided in development of direct mail marketing materials, brochures,

signage, and advertising

FUJITSU NETWORK COMMUNICATIONS, Richardson, TX

Telecommunications and networking business unit focusing on commercial

services

Corporate Accounts Representative II, 2000 - 2001

. Handpicked to manage sales / marketing / services for major corporate

accounts (in excess of $200 Million) including Ameritech, BellSouth,

Fujitsu Limited, among others

. Developed and maintained excellent corporate contacts and

relationships

. Worked directly with customers, sales teams, marketing, and supply

chain to manage customer throughout lifecycle; served as primary point

of contact for buyers

. Scheduled and coordinated delivery and invoicing of purchased product

. Utilized and maintained pricing, account, and material databases

OTIS ELEVATOR, Tulsa, OK

Elevator and mechanical component manufacturing & production company

Marketing Intern, 1999

. Worked closely with both sales and marketing to help achieve

aggressive sales goals

. Designed and wrote graphic-heavy proposals, reports, and PowerPoint

presentations

. Planned and managed sales meetings

. Provided pre-sales support at customer sales presentations

Education

OKLAHOMA STATE UNIVERSITY Stillwater, OK

Bachelor of Business Administration (BBA), 2000

Major: Marketing Minor: Public Relations

~ Excellent References Available upon Request ~

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