Content Manager
Resume:
WILLIAM HARLOW
**** **** ***** ******, *** Floor
Chicago, IL 60622
******.****@*****.***
www.circulaar.com
BRAND CONTENT STRATEGY CREATIVE DEVELOPMENT MULTIMEDIA PRODUCTION
SUMMARY
Hands-on, client-facing, delivery focused brand content strategy and
conceptual creative champion. Passionate about advancing the way we
interact, learn, shop and basically, function. Eight years of success
driving experience design, content auditing, multimedia production, new
product development, editorial, visual, marketing communications and
sustainability initiatives. Seeking contract engagements or full-time
roles based out of Chicago or New York City.
EXPERIENCE
2010
Brand Content Strategist
John Deere @ SapientNitro
Whirlpool @ Arc WW / Leo Burnett
Chicago, IL
Driving enterprise-level experience design projects through strategic
content auditing and creative development. Created a full set of wireframe
templates, visual designs and editorial guidelines for the global redesign
of JohnDeere.com. Partnered with international stakeholders to reengineer
online brand standards and content production workflows. Defined
resourcing and training requirements across teams in India, Germany and
throughout Europe. Conceptualized a new product launch experience and
transaction portal for Whirlpoool. Built a dynamic Maytag product
selector, with over 300 products, for integration with HomeDepot.com and
Lowes.com. Created interactive marketing campaigns and reengineered
content production workflows for the global redesign of ISACA.org.
Continued editorial production consulting across politics, technology,
finance, women's and green living verticals for Datran Media.
2007 - 2009
Editorial Lead
Datran Media
New York, NY
Directed editorial and creative experience development to build a start-up
content publishing business division for the largest email management and
marketing agency in the United States. Launched a portfolio of nine new
brands through segmentation analysis of over 175 million consumer profiles.
Set daily publication calendars across entire portfolio, hiring and
leading a full-time staff of 10 and a global talent pool of 25 freelance
content producers, guest editors, designers and developers. Increased
reader engagement activity to 35% of total monthly traffic. Created a
customized enterprise-level Content Management System and publishing
platform, defining security roles, workflow processes and functionality
requirements. Developed three RFP's and two responses, establishing
ongoing business partnerships with JWT and ELLE.
2006
Copywriter
DIRECTV
New York, NY
Wrote, edited and produced interactive content including newsletters,
advertisements and web site copy for the leading provider of HD satellite
television entertainment. Increased online conversion rate of DIRECTV.com
by 31%, leading a comprehensive content and experience audit. Concepted,
assistant produced and wrote the dialogue script for a $500,000 interactive
game and sweepstakes, increasing current subscriber email opt-ins by 25%.
2002 - 2005
Company Manager
Milwaukee Shakespeare Theater
Milwaukee, WI
Supported artistic company operations including castings, transportation,
lodgings, contracts, payroll and union guideline adherence, for the SPT 9
regional theater production company. Instituted an eCommerce purchasing
system, increasing internet purchases to 30% of total ticket sales.
Produced multimedia marketing communications, show collateral and website
content.
EDUCATION
2007
Master of Business Administration
Fordham Graduate School of Business
New York, NY
Dual concentration in Media Communications and Information Systems
Management
2004
Bachelor of Fine Arts
University of Wisconsin-Milwaukee
Milwaukee, WI
InterArts concentration in Theatre and Film Production with Marketing Minor
TOOLS
Languages
English (native), Spanish (advanced), Japanese (basic)
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Flash, Dreamweaver
Content Management Systems
ATG, SharePoint, TeamSite, eZ Publish, Movable Type, Drupal, Joomla,
Wordpress
Programming
HTML, CSS, JavaScript, jQuery, AJAX, PHP, XML
Video
Final Cut Pro, AVID, After Effects, Brightcove API
Office
Word, Excel, Powerpoint, Outlook, Project, Visio, Lotus
Additional
Axure RP Pro, Pro Tools, ACT! CRM, QuarkXPress, Hitbox, Google Analytics
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