AMY RAINSFORD ** LONG HILL ROAD, ROWLEY, MA ***** . 978-***-**** .
***.*********@*******.***
QUALIFICATIONS SUMMARY
. Proven balance of superior quality and workload efficiency
. Professional experience in direct mail production and leadership
responsibilities
PROFESSIONAL EXPERIENCE
Mullen Advertising, Wenham, MA - September 2004 - November 2008
Clients include: HSBC, GM Card, Household Bank, Liberty Medical
Senior Production Manager
. Launched HSBC Prime Acquisition campaign
. Responsible for 40MM direct mail pieces a year
. Travel to printers and lettershops to supervise and approve print
color and lettershop services
. Work within brand guidelines
. Develop quotes, estimates, purchase orders and maintain client
budgets
. Managed all pre-production, printing, fulfillment and lettershop
. Facilitated work on pre-press color
. Provide information on the latest technologies to creative
department to help with concept
development and execution of direct mail pieces
. Meet annual cost goals, deadlines and track year-end costs
Kessler Financial Services, Boston, MA - August 2001 - August 2004
Clients include: Fleet Bank, MBNA, HSBC
Production Supervisor
. Responsible for the execution of monthly and annual mailings with an
annual quantity of 50MM direct mail pieces
. Work collaboratively with marketing and creative department to
develop new cost effective packages
that adhere to the USPS regulations
. Provide program estimates on all printed material and lettershop for
numerous ongoing programs
. Identify and implement cost and timesaving measures
. Create and manage numerous program schedules for printed material
and lettershop
. Create and issue Purchase Orders with detailed instructions for
vendors
. Maintain data in production/marketing databases
. Review and approve printer proofs, mailing list data including final
counts, addresses and coding
. Meet annual goals, deadlines and track year-end costs
. Assess current vendors for quality and assist with evaluation of new
vendors
Watson Mail Communications, Everett, MA - November 1995 - August 2001
Clients include: Christian Science Publications, Citizens Bank
Account Manager
. Responsible for managing all aspects of ongoing client accounts
. Organizing all parts of direct mail campaigns including data base
management, mail piece design,
printing, list rental, lettershop and postal regulations
. Provide clients with written estimates
Previous position held: Account Coordinator
EDUCATION
. BA/AMERICAN STUDIES at University of Massachusetts at Lowell, June
1994
. Studied American Culture with a concentration in Art History and
American History.
References available upon request.