Account Executive Sales

Lisa Borders

**** ***** **. ** ? Mill Creek, WA 98012 ? 206-***-**** ?

********@*******.***

Senior Marketing and Business Development Profile

Seasoned professional with broad experience in all aspects of Business

Development, Marketing and Customer Relationship Management. Strong

interpersonal, communication, and project management skills. Recognized for

ability to analyze, develop and successfully launch new project initiatives

as well as execute corporate driven programs.

Core talents: energetic, solution oriented and committed to building

strong relationships across all levels of internal and external business

partners. Able to achieve superior results working independently and as a

member of a creative team in high-pressure situations.

Strategic Partnerships, June 2008 - Present

General Growth Properties, Inc. Chicago, IL

Generate incremental revenue and enthusiastic partnerships by creating and

implementing programs that enhance the overall shopping experience and

produce value for our partners. Passionate about building fully integrated

brand experiences resulting in increased brand value and business results.

. Establish annual goals, objectives, and strategies for the advancement

of each property.

. Identify trends and create events and promotions that address relevant

opportunities.

. Develop program strategies and manage execution and budget to ensure

goals are achieved.

. Co-ordinate and delegate project roles and responsibilities in an

efficient and practical way.

. Develop turn-key implementation packages for mall teams, including

visual examples of best practices.

. Able to activate and oversee multiple events and promotions across a

variety of properties.

Director of Business Development, Feb 2007 - Dec 2007

Day-by-Day Gourmet LLC, Lynnwood, WA

Managed the brand strategy and spearheaded business development efforts for

the launch of a new franchise operation led by Graham Kerr, the former

"Galloping Gourmet."

. Led all marketing efforts including advertising, communications, pr,

social media, promotional events, research, and monitored their

effectiveness.

. Provided creative leadership for the design and content of the website,

e-newsletters, corporate and franchise materials, sales/marketing

materials, labels and packaging.

. Developed and utilized consumer insights to improve products and

processes.

Western Region Sales Manager, March 2006 - February 2007

TransACT, Lynnwood, WA

Aggressively grew the customer base for this national educational

technology company, specializing in web-based federal parent communication

compliance resources.

. Planned and executed marketing campaigns to acquire new business and

subscription renewals.

. Contributed heavily to the creation of go-to-market strategies for the

company's offerings including the creation of sales/marketing

materials, presentations, white papers, feature/product sheets,

newsletters, and other collateral as needed.

. Leveraged innovative marketing strategies at trade shows and

conferences, to establish profitable

new partnerships.

Account Executive, April 2005 - March 2006

KIRO Television / CBS Affiliate, Seattle, WA

Passionate about generating big, creative ideas to grow the business of our

clients. Able to build solid relationships with partners, high-profile VIPs

as well as create synergy across multiple organizational levels. Reputation

for being a creative, resourceful leader who consistently delivers

excellence at all levels.

. Developed and executed powerful marketing programs which included

tactics such as TV advertising, direct mail, online, promotional events

and email marketing.

. Solicited, secured and implemented revenue-generating co-op

advertising programs.

. Integrated celebrity talent into client marketing programs to

create consumer relevance.

. Directed the concept, content, and copy to guide advertisers seamlessly

through the television production process.

Account Executive, March 2004 - March 2005

KIRO Newsradio 710, Seattle, WA

Accomplished Account Executive equipped with a solid portfolio of success.

Track record includes managing complex agency relationships, developing new

business and creating promotional campaigns and events which impact revenue

growth, build brand awareness, and improve performance.

. Recognized on KIRO's "Superachiever" list for outstanding sales

performance.

. Developed innovative marketing campaigns and promotions that increased

business, sales and customer satisfaction.

. Executed sponsor commitments, including hospitality and promotional

events.

Account Executive, June 1994 - March 2004

Fisher Radio / STAR 101.5 FM, Seattle, WA

Successfully managed a list of premier advertising agencies while becoming

a champion of non-traditional revenue. Developed a proven track record for

creating and implementing successful consumer promotions. Worked cross-

functionally with multiple business groups to effectively manage all

aspects of the sales and promotion process.

. Top new business performer in 2000 and 2001 for STAR 101.5 in Seattle

and sister-station, KWJJ 98.5 in Portland.

. Collaborated with Ad Agencies to develop solutions that met client

objectives and end-user needs.

. Developed and managed consumer promotions, sponsorships, cross-

promotions, hospitality events, online activities, and corporate

responsibility endeavors.

. Hands-on event management; contributed to the planning, development

and launch of "Seattle Cooks!" the region's first Gourmet Food and

Kitchen show which drew 10-12,000 thousand attendees annually. Carried

out a full scope of responsibilities including the creation of

marketing plans, cost analysis, and the development of marketing

materials. Secured the anchor grocery sponsor for a term of five

years, and coordinated the participation of twenty-five manufacture

reps annually.

Memberships and Associations

Manufacture's Rep Club, 1994 - 2005

Pacific Northwest Food Industry Circle 1996 - 2005

Portland State University, Portland Oregon

Bachelor of Science, Speech Communications, June, 1992

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