Sales Manager

Robert Bugai

*** ******** ******

North Arlington, New Jersey 07031

TEL: 201-***-****

Cell: 201-***-****

***********@**.***

College Marketing / Sales / Competitive Intelligence / Promotional

Marketing

OBJECTIVE

To obtain a permanent position in the area of promotional marketing, sales,

competitive intelligence, college marketing, new business development, or

another related position that will creatively exercise my long-term

planning and investigative research skills.

EXPERIENCE

1985-Present

North Arlington, New Jersey

Competitive Intelligence Analyst

Highly motivated, dedicated, curious and enthusiastic CI Analyst possessing

excellent organizational and communication skills. Able to work with

multiple teams, effectively manage multiple tasks, effectively influence

others, and quickly gain credibility with team members and senior managers.

Responsibilities have included: performing time-sensitive literature

searches supporting highly-visible projects that were delivered to senior

managers. Conducted primary data collection through in-depth personal and

telephone interviews and secondary source research. Gathered key insights

and summarized findings and/or themes. Continuously refined search

methodologies. Supported teams on gathering basic financial and M&A

metrics. Actively monitored electronic newswires and external literature

for news. Disseminated news in a timely, effective, and systematized manner

to CI team members. Conducted print and broadcast News monitoring of

category/consumer/industry trends, trade conference news,

competitor/retailer news, M&A activity, management changes, health trends,

regularly and government developments, new products and innovation.

Developed strong working relationships with key vendors/trade associations.

Served as the liaison between the team and key data providers

10/2004 - 10/2007

Norcross, Georgia

Euro RSCG 4D

Client Care Field Representative

Service and maintain current wallboard posters and literature holders at

approximately 100+ locations in medical offices, day care centers,

elementary schools, hospitals, clinics, doctors offices, health clubs, and

recreation centers in the NJ/NY metro marketplace. Convey field reports

back to management.

11/2003 - 5/2007

Culver City, California

Creative Channel Services, Inc.

CyberRep Field Marketing Representative

Visit BestBuy and Circuit City stores in NJ market to monitor and report on

Sirius Satellite Radio in-store unit functionality. Ensure all signage and

POP is current and compliant. Replenish company literature and collateral

in car stereo and installation departments. Gather feedback from department

managers and in-store sales associates concerning the product and service.

Work on projects and special assignments as needed.

11/2002 - 5/2007

Campaigners, Inc.

Manhattan Beach, California

Field Delegate

Demonstrated and sold Samsung printers to customers in BEST BUY retail

stores in NJ. Assisted in-store sales associates in answering questions

pertaining to printers and printer supplies. Assist in the education,

training, and development of store sales associates for assigned client

products and services. Made sales calls prior to the sales day event to do

merchandising, pricing, stocking, collect pricing and competitive

information and report back to management.

9/2002 - 11/2002

Remerchandising Depot

Mooresville, North Carolina

Remerchandising Resetter

Traveled to Home Depot stores in NJ and PA, work with team members in

reviewing existing sets, downstock products as needed, insure correct price

labels are up, assemble and maintain display areas, develop relationship

with store management, perform complete resets rebuilding bays in tool

section.

9/2002 - 5/2007

MarketStar Corporation

Ogden, Utah

National Event Representative

Demonstrated SONY products to customers in SEARS stores and SIRIUS

Satellite Radio in BEST BUY, Circuit City and 6th Avenue Electronics stores

in NY and NJ. Traveled to Cingular Phone stores in NJ/NY metro area to

train sales associates on Siemens new phones product introduction. Ensured

POP materials were properly displayed and in good working condition.

Performed weekend demo days at T Mobile phone stores for Sony Ericsson

products, assisted at sales events at key retailer locations, and sold

products to end-users. Trained retail sales representatives and back office

corporate sales reps on the benefits and features of the products. Assisted

in-store sales representatives in a support position by answering customers

questions, explaining the features and benefits of the product, and helped

promote sales.

8/2002 - 5/2007

Mosaic Sales Solutions, Inc.

Irving, Texas

In Store Marketing Representative

Demonstrated and marketed XM Satellite radio, Microsoft Pocket PC, Olympus

Digital cameras in BEST BUY and CompUSA stores. Worked on other projects

including merchandising for Nike, Carthartt Apparel, Microsoft, American

Express and Timberland. Performed mystery shopping, in store visits and in

store audits for various products and services in the New Jersey and New

York marketplace.

7/2002-9/2002

Frontline Specialists

Carlsbad, CA

Field Marketing Representative

Responsible for maintaining a specific and primary focus on assisting and

enhancing sales of Handspring Treo phone units, Pinnacle Systems software,

and Verizon accessories in all store activities. Trained retail sales reps

and back office corporate sales reps at Staples, BestBuy, Circuit City,

OfficeMax, CompUSA, and Office Depot on the benefits and features of the

products. Performed weekend demo days, assisted at sales events and new

store openings at key retailer locations, demonstrated and assisted in

selling products to end-users. Conducted both formal (classroom style) and

informal (on the sales floor) trainings. Trained sales associates in the

areas of product info, competitive selling skills, consultative selling,

feature/benefit selling, etc. Ensured that POP materials were properly

displayed and in good working condition. Collected and reported visit data

and competitive data in electronic call reports. Managed NJ territory -

training/sales calls, training schedules, set demo days, etc.

3/2001 - Present

NJ Society of Professional Journalists

North Arlington, New Jersey

Marketing and Membership Director

Responsible for planning and directing the efforts for solicitation of new

members from the media marketplace and colleges and universities. Create

partnerships and professional development programs with other print and

broadcast media organizations such as Wall Street Journal, New York Times,

CNBC, Bloomberg, CNN, The Star Ledger, The Record, NBC, New Jersey Monthly,

Business News New Jersey, CBS, ABC and others. Publicize the ongoing

activities of SPJ to the general public. Assist in the recruitment and

selection of speakers for various events. Participate in securing media

materials and in fundraising for the region 1 annual conference. Assist in

developing new student SPJ chapters at the collegiate level.

4/2001 - 12/2001

MarketSource Corporation

Cranbury, New Jersey

Retail Marketing/Training Specialist

Increased product and brand awareness of Palm Pilots by educating in-store

sales representatives at Staples, Office Depot, Best Buy, Circuit City, The

Wiz, CompUSA, and consumers. Performed in store demos to maximize product

sales. Participated in numerous trade shows. Conducted both formal

(classroom style) and informal (on the sales floor) trainings. Collected

and reported retail store visit data/competitive data in electronic call

reports. Executed marketing programs in the field, trained store sales

representatives at company meetings. Ensured all new products were on

display, according to the store planogram. Set-up merchandising materials

for all new product introductions. Refreshed all point-of-purchase

materials. Distributed and displayed rebates and other related information,

as designated. Ensured collection and entry of accurate and timely call

reports for each visit. Set up special displays. Delivered training

materials to store personnel and managers. Communicated significant issues

to management. Implemented retail market strategies at 80+ stores in the NJ

and NY metro area.

3/1998 - Present

Pre-Paid Legal Services, Inc.

Ada, Oklahoma

Independent Associate marketing Pre-Paid Legal Services to individuals and

groups.

9/1995 - Present

MBS Textbook Exchange

Columbia, Missouri

Traveling College Text Book Buyer

Lead buyer purchasing used college textbooks at college and university

bookstores. Worked with bookstore managers and textbook managers.

Responsible for all shipping of books and financial transactions during

book buys.

3/1994 - 7/1994

Super Marketing

Irvine, California

In-Market Field Supervisor

Under the supervision of Account Executives, traveled throughout United

States locations to coordinate and oversee national in-store marketing

promotions, which included contacting local and regional client

representatives, demonstration agencies, temporary/modeling agencies and

conducted training sessions prior to demonstrations. During execution of

demonstrations, traveled to do in-store audits. Resolved market situations,

and informed Account Executives on market status. Monitored and retrieved

all competitive activity. Photographed program executions. Worked on the

introduction of ALL SPORT with Pepsi Cola and other Pepsi programs.

1/1993 - Present

Freelance Investigative Reporter

North Arlington, New Jersey

College Marketing Fraud Examiner

Investigated, monitored, examined, researched, interviewed, recorded,

photographed, obtained evidence, wrote on site reports, and assisted in the

detection and reporting of college marketing fraud at colleges and

universities. Uncovered and publicized findings nationwide concerning

Whittle Communications company fraud, the Follett Campus Resources book buy

scandal at The University of Tennessee at Knoxville, and the On Campus

Marketing Concepts National College Credit Card Scam.

*Assisted in providing research and information to "60 Minutes" national TV

program aired January 23, 2001 entitled, "The Power of Plastic."

9/1989 - 5/2007

Crown Financial Ministries

Gainesville, Georgia

Budget Referral Counselor/Seminar Presenter

Assisting others in reducing their spending, saving money, getting on a

budget, finding extra money, getting out of debt, work with their

creditors, and avoid personal bankruptcy. Conduct seminars sharing

principles of stewardship. Speaker and presenter at colleges and

universities, conferences and conventions, churches and corporations. Host

of radio shows pertaining to current financial topics.

2/1986 - 9/1998

College Marketing Intelligence

North Arlington, NJ

President

Designed, developed, implemented, and supervised promotions targeted to the

college marketplace. Engaged in continuous investigative on-campus

intelligence audits, monitoring and analyzing of college market vehicles,

promotional activities, suppliers, customers, and competitors. Conducted

the first National College Media Audit of print, broadcast, wall media, and

sampling programs at the top 100 colleges and universities by enrollment.

Performance audits conducted of on-campus event marketing tours produced by

CBS College Tour, MarketSource Corporation, US Concepts, Intercollegiate

Communications, Collegiate Advantage, and other college marketing

companies. Verification audits conducted of Good Stuff, Campus Trial Pak,

Newsweek On Campus, Study Breaker, Term Planner, Student Sampler, TGIF

Sample Kit, NCAA Campus Welcome Pak, Campus USA Magazine, Campus Voice

Boards, Campus Voice Magazine, Campus Source Boards, Link Magazine,

Unofficial Student Guide, College Television Network and other properties.

Visited over 950 colleges and universities nationwide to interview

students, faculty, staff and administrators to investigate college market

programs. Utilized undercover camera investigations in college marketing

fraud investigations. Worked with national media and colleges and

universities to disseminate and publicize fraud findings. Presented "How To

Manage Your Money" seminars at colleges and universities, conferences,

conventions, churches and corporations.

5/1980 - 9/1980

The Southwestern Company

Nashville, Tennessee

Student Dealer

Worked as door-to-door book sales representative marketing Bibles,

cookbooks, encyclopedias, health books, and children's books. Learned

principles of management, motivation, and sales through the summer sales

program. Relocated to West Virginia, Virginia, and Kentucky. Produced over

$3,500.00 in sales. Awarded Gold Award for working 80+ hours every week of

the summer.

2/1980 - 12/1984

Campus Dimensions

Philadelphia, Pennsylvania

Area Manager / Assistant to the President

Recruited, interviewed, hired, trained and motivated college students and

student organizations, and individuals for the solicitation of credit cards

at colleges and universities, in Alabama, Mississippi, Tennessee, and

Georgia. Placed take-one posters at colleges and universities in

Southeastern states. Managed 1982 Daytona Beach, Spring Break promotion.

Worked in national office as assistant to the President.

1/1980 - Present

Mystery Shopping Companies Nationwide

Mystery Shopper / Promotion Auditor

Provided mystery shopping companies, advertising agencies, package goods

companies, business owners, managers, decision makers, strategic marketers,

and banks intelligence information to stay on the "cutting edge" of

excellence within their industry by providing timely and accurate feedback

through custom-designed mystery shopping reports. Visited and audited auto

dealerships, car repair shops, fast food restaurants, department stores,

grocery stores, financial institutions, movie theatres, pharmacies,

photolabs, video stores, retail stores, shopping malls, convenience stores,

hotels, motels, full service restaurants, airports, sports bars, colleges

and universities, car rental centers, and computer stores nationwide.

1/1980 - 5/1985

Robert Bugai Communications

Tuscaloosa, Alabama

President

Promoted products and services to college and university students in the

Southeast. Placed take-one posters on campus bulletin boards. Conducted

mystery shopping audits. Designed on-campus event marketing promotions for

Coca-Cola and Pepsi Cola Bottling Companies. Campus Representative for Time

Inc. College Bureau, American Passage Marketing Corporation, American

Express, College Credit Card Corporation, Stanley Kaplan Educational

Centers, American Educational Services, Newsweek, The New York Times, New

York Law Journal, Copeland Cutler Travel, American Institute For Foreign

Study, and other companies in Alabama and Mississippi. Assisted in

recruiting students to work with college marketing companies.

1/1979 - 1/1980

Spartan Foods

Spartanburg, South Carolina

Assistant Manager

General food service and managerial assistance. Through improved selection,

training, and supervision, upgraded the quality and performance of the

restaurant personnel. Handled all expenditures within budgetary limits.

Saved up to 25% in food costs during year, by controls over receiving,

spoilage, and inventories.

7/1978 - 9/1978

13-30 Corporation

Knoxville, Tennessee

Account Executive

Responsible for overseeing the distribution of GOOD STUFF student sample

kits at 23 universities and colleges in Ohio, Pennsylvania, Virginia, and

West Virginia. Worked with resident hall assistants, housing directors, and

faculty members at each school.

9/1974 - 1/1978

The Record

Hackensack, New Jersey

Advertising Intern

Worked with newspaper advertising manager and learned advertising, market

research, and sales strategies. Conducted interviews with potential

advertisers in a new market the newspaper was planning to enter. Designed

marketing and advertising sales literature materials.

9/1974 - 12/1977

The Beacon

Wayne, New Jersey

National Advertising Manager

Rose from Circulation Manager to National Advertising Sales Manager. Four

years in creative sales, marketing and advertising coordination including

full project management responsibilities. Designed marketing and

promotional programs; organized all aspects of writing, graphic arts and

production for printed materials. Experience in account prospecting and

acquisition; plan and implement sales proposals. Trained and supervised

sales and creative staff at virtually all levels of experience. Determined

and met client needs; conducted presentations and worked extensively with

fast food restaurants, mall marketing managers, and national companies to

grow advertising lineage by 325% in four years.

Takes initiative and drives results. Strong analytical & strategic thought

leadership. Ability to thrive in a fast-paced, dynamic environment and

manage multiple projects simultaneously. Excellent oral and written

communication and organizational skills. Familiar with MS Word and Excel;

PowerPoint. Strong Internet research skills. Strong cross-functional

relationship management skills. Strong attention to detail. Teamwork

attitude. Sense of humor. Easily relates to and comfortable with senior

executives, business owners, lawyers, journalists, certified fraud

examiners, auditors, technocrats, entrepreneurs, law enforcement, and other

professionals.

EDUCATION

2/2000

The Centre for Operational Business Intelligence

Elicitation and Trade Show/Conference Intelligence

Operations Training

New York, NY

5/1983

The University of Alabama at Tuscaloosa

Bachelor's Degree Advertising and Marketing

The William Paterson University Wayne, New Jersey

Major: Business Administration

National Student Exchange Participant

Transferred to The University of Alabama at

Tuscaloosa

AFFILIATIONS

1/2001 - Present

Online News Association

Member

1/2000 - Present

National Speakers Association

Tri State Speakers-New York City

Board Member Chapter Publicity Coordinator

Photographer at 2000 National Conference

1/1999 - Present

Association of Certified Fraud Examiners

NJ Chapter Publicity Director

Photographer at 2000 National Conference

1/1998 - Present

Society of Professional Journalists- NJ Pro Chapter

Board Member / Marketing & Membership Director

Photographer at 1999 National Conference

Regional Conference Committee-Solicit

sponsorships, seek speakers, assist in raising funds

for the National SPJ Legal Defense Fund

Photographer at 2001 Boston Regional Conference

1/1998 - Present

Society of American Business Editors and Writers

NJ State Chapter Member

1/1995 - Present

Association of Christian Investigators

NJ State Director

1/1994 - Present

Investigative Reporters and Editors

NJ State Member

Photographer at 2000 National Conference

9/1992 - Present

Toastmasters International

Fairleigh Early Birds-Rutherford, NJ Chapter Member

District 46 Public Relations Officer 1997-98

Club Public Relations Officer 1993-94

2/1986 - Present

Society of Competitive Intelligence Professionals

NJ Chapter Coordinator

Northern NJ & NYC Chapter Publicity Coordinator

Photographer at 1996 National Conference

Chapter Steering Committee member

Annual Education Day organizer

ADDITIONAL INFORMATION Articles about my work in the college market have

been published in: The Wall Street Journal, Marketing News, Promo,

Brandweek, Incentive, American Banker, Campus Crime, Management Review, New

Jersey Business, Commercial Law Bulletin, Association of College Unions

International Bulletin, Credit Risk Management Report, Association of

Christian Investigators Newsletter, Christian Financial Concepts Money

Matters Newsletter, Student Exec Newsletter, and other media outlets.

Broadcast appearances addressing financial topics have included: Jim

Barry's nationally syndicated "Financial Freedom" TV program on PBS, Larry

Burkett's "How To Manage Your Money" and "Money Watch" national radio

programs, the CNBC morning business news and several other local radio and

television programs.

Contact this candidate