Manager Marketing

ROSHI YOUSEFI

**A Buena Vista Terrace,

San Francisco, CA 94117

408-***-**** ********@*********.***

Global Product Marketing

Self-motivated product marketing professional with proven experience

creating and implementing global product marketing programs.

Product Roadmap and Plan Revenue Generation Channel Marketing

Product Launches Finance/Budgeting Project Management

Messaging & Positioning P&L Management Sales Support

Summary of Qualifications

Demonstrated success in exceeding revenue goals via:

. Software product marketing including both inbound and outbound

marketing.

. Diverse technical background in, VOD, interactive TV, advertising,

middleware, video and audio broadcast, storage, digital media,

consumer electronics, SaaS, entertainment, and many more.

. Channel/field marketing and partner programs: incentive and retention

programs.

. Go-to-market strategy and product launch in global markets.

. Account management: exceptional recruitment and relationship

management.

. Customized event management

Pragmatic management style:

. Successful leader in delivering complex technology products on time

and budget, based on direct experience as a software developer.

. Encourage a team-spirited environment while keeping production quality

high and cost low.

. Able to instill vision in clients, partners, associates, and staff.

. Solid record hiring, training, motivating, and retaining employees.

. Defining product strategies, roadmap, and go to market plans.

. Excellent communication and presentation skills; liaison between c-

level business management and technical teams both internally and

externally.

Proven history designing marketing and partner programs:

. Direct product plans and management from roadmap to launch.

. Manage programs and client accounts from inception through execution;

provide superior customer service that leads to successful

relationships.

. Ability to gain client confidence and develop relationships built on

mutual trust and respect.

. Create sales tools spanning advertising, web sites, CDs, product

launches, and promotions.

PROFESSIONAL EXPERIENCE

Contractor 2009 -2010

Forensic Logic (SaaS for law enforcement), CA

Senior online and product marketing manager

. Manage and develop website content, marketing references and customer

stories, business ROIs.

. Refine product messaging, usability, sales materials, tools based on

customer feedback.

Electronics for Imaging (EFI) Foster City, CA

World leader in customer-focused digital printing innovation.

Product and marketing manager (Develop sales support materials including

case studies, webinars, presentations, tradeshow materials, web content,

messaging and collateral creation, special promotions, etc. and coordinate

with marcom team.

. Translate technical features into customer value propositions.

. Directed all outbound communications, including special promotions, and

newsletters as well as tracking metrics such as conversion, site traffic,

and campaign ROI.

. Responsible for defining and implementing EFI developer program and go to

market strategy and project plans.

. Worked with product marketing and marketing communications to develop

launch and PR plans, outbound communications plans, including social

media, and marketing best practices.

ZillionTV, Inc. Sunnyvale, CA 2008 -2009

Provider of video on demand solutions for television via partnership with

ISPs, advertisers, content providers.

Senior Account and Product Marketing Manager -

. Proactive management of the relationships with ISP and Telco partners to

ensure successful integration with ZillionTV, from beta to launch and on-

going support.

. Ongoing integration and deployment of fresh marketing creative, affiliate

communications such as e-newsletters and blog posts, offers, co-branding,

customized events, affiliate payments, and dispute resolution. Required

to work directly with ISPs.

. Worked directly with engineering to develop features, tracking, testing,

monitoring, reporting, and other technological integration with existing

systems.

. Day-to-day account management of key affiliate partnerships, covering

account setup, integration with partners, program management, etc.

. Monitored affiliate activity, analyzed performance, identified and

recommended areas of improvement. Worked closely with ISPs to build and

expand affiliate program. Distributed marketing tools to develop custom

marketing materials for ISP.

. Executed affiliate rollout plans.

. Developed, tracked, and managed partners, including establishing

benchmarks and reporting relevant metrics.

C-COR, Inc, Sunnyvale, CA 2004-2007

Provider of business solutions for cable operators, telcos, broadcasters,

and other entities that put subscribers in control of their entertainment,

information, and communication needs

Customized Senior Event Marketing Manager - member of a team to setup

customized events for C-COR to promote their IP technology and C-COR's

brand globally.

. Defined sponsorship opportunities and pricing strategies.

. Generated revenue by signing up and supporting sponsors throughout the

events.

. Assisted in speaker selection.

Advantage Partner Program Manager - Strategic development and management of

corporate marketing activities related to global channel/technology

partners.

. Defined and developed channel/technology partner/developer programs

including customized events to elevate C-COR brand among customers,

prospects, and potential partners. Generated revenue in C-COR

customized events.

. Supported global sales initiatives to recruit and qualify technology

and channel partners.

. Developed and executed joint go-to market initiatives with partners

including, partner website, collateral, joint product demonstrations.

. Defined market segments, competitive analyses, strategic product

roadmaps, MRDs, customer and partner training, certification, and

technical support programs.

Business Development and Marketing Consultant 2001- 2004

Assisted small businesses in developing and executing strategic and

tactical product marketing and business plans.

Atempo USA, Palo Alto, CA

Provider of backup and restore software for the enterprise storage

market

. Implemented marketing programs to assist revenue generation for

distributors, VARs, end-users.

. Developed e-marking and direct marketing campaigns.

. Tracked marketing campaigns and assessed success in lead generation

efforts.

. Developed and executed training seminars and webinars for partners

and sales team.

Clickability, San Francisco, CA

CMS and web interactivity tools provider

. Coordinated programs/benefits with channel partners and developed

new opportunities.

. Conducted marketing activities to increase awareness of company.

. Acquired new channel partners/ developers; worked to increase

revenue and leverage relationships with VARs and their end users.

. Developed training for targeted channel partners/developers.

Blend MediaWorks, Palo Alto, CA

Middleware provider for multimedia presentations

. Assisted executive management in defining company strategy and

business model.

. Defined product feature set and pricing for different tiers of

developers and customers.

OpenTV, Mountain View, CA 1998-2001

Director, OpenAdvantage Partner/developer Program: Launched and directed

growth of third party developer program for interactive television

community.

. Set corporate strategy for the program, including program definition and

marketing communications.

. Defined and implemented partner approval process including strategic

and

financial criteria; identified and assessed business opportunities for

partnerships.

. Managed and resolved cross-functional dependencies to ensure maximum

success.

. Achieved 130% of P&L targets and generated over $2M in sales within the

first year.

. Evangelized OpenTV's technology and recruited over 1000 developers

worldwide in 9 months.

. Managed developer conferences; generated over $250K profit through

partnership affiliation and technology sales.

Senior Product Marketing Manager: Managed major releases of development

tools

. Defined strategies and product roadmaps, managed all efforts cross

functionally across the organization and communicated progress to

executive management.

. Developed marketing/development plans including MRDs, sales channels,

sales training, pricing, advertising, product launches, and public

relations; defined strategies for next generation products.

. Increased development tools revenue by 75%.

. Demonstrated and evangelized OpenTV solution at industry events.

XAOS Tools, Inc., San Francisco, CA 1997-1998

Senior Product Marketing Manager: Responsible for releases of award-

winning special effects software product line

. Redefined existing product strategies; implemented marketing campaign and

launch for FY 97, 98.

. Managed product definition, pricing, distribution, direct marketing, PR,

advertising, packaging, and product promotions.

. Negotiated and implemented co-marketing and business development

deals.

. Drove delivery of establishing web marketing and e-commerce, both

internally and externally.

Generated customer loyalty; increased revenue from zero to $1M in three

months.

Apple Computer, Inc., Cupertino, CA 1990 - 1997

Product Manager, Mac OS Research and Development

. For Mac OS Graphics & Printing, managed development of business

strategies, product roadmaps; successfully redefined existing product

strategies.

. For Apple's Installation process, defined strategy, product roadmap, and

development plans; coordinated this effort across 20+ organizations.

. Identified problems and risks; resolved all major issues regarding

software, hardware, International support, OEM, booting capabilities,

upgrades, and compatibility.

Software Engineer, Mac OS R&D

1984-1990 - Software Engineering Positions

ASHLAR INC., Sunnyvale, CA

FUJITSU AMERICA, San Jose, CA

TELENOVA, INC., Los Gatos, CA

DOCUGRAPHICS, INC., Cupertino, CA

EDUCATION

B.A. University of Kansas

MBA, University of Phoenix Extension

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