Sales Manager

MICHELE L. ARTH

*** ****** ***** ( Golden Valley, MN 55422

Telephone: 949-***-**** ( E-mail: *******.****@*****.***

SUMMARY OF QUALIFICATIONS

An energetic, self-motivated, professional with excellent qualifications as

a PRODUCT MANAGER, in SALES/MARKETING, PRODUCT DEVELOPMENT, BUSINESS

DEVELOPMENT and EXECUTIVE MANAGEMENT. Possess exceptional communication

skills, both written and verbal, as well as superior analytical abilities.

Excel in the development and implementation of projects within highly

competitive markets. Skilled in assessing requirements, determining

priorities, analyzing a course of action and making adjustments for peak

efficiency and profitability.

Quickly establish a strong working relationship with clients and peers.

Utilize acute insight into market demand, untapped markets, competition and

pricing to develop new areas for growth. Adept in coordinating multiple

projects simultaneously while meeting time-critical deadlines. Command

exemplary management skills. Prioritize and allocate department resources

effectively.

Key Strengths Include:

1. Skillfully collaborate with designers and production personnel

to successfully develop over 800 cost-effective and high quality

products/services throughout career.

2. Excel in identifying, conceptualizing and implementing marketing

and sales strategies to maximize product development, resulting

in increased market penetration.

3. Extensive financial experience encompasses managing budgets,

negotiating contracts, and assuming P&L and ROI

responsibilities.

PROFESSIONAL EXPERIENCE

DIRECTOR, FORMULATION AND INGREDIENTS

VerticalXchange - Burnsville, MN

Lead all functions of the ProductInnovationXchange (PIX) which

is an exclusive meeting event engineered for success. It

introduces top food and beverage processors with real needs to

experienced suppliers with real solutions.

Develop, nurture and grow consulting relationships with key food

and beverage processors in the

industry such as Frito-Lay, PepsiCo and General Mills. (

August 2010 to present )

SENIOR MANAGER OF PRODUCT DEVELOPMENT, HEALTH AND WELLNESS

Arbonne International - Irvine, CA

Direct all aspects of product creation, development and

marketing for this $800 million company specializing in skin

care, beauty, and health/wellness products. Create effective

global marketing plans and promotional strategies to continue

the momentum of successful product launches and to maximize

product life cycles. Manage financial objectives and oversee

multiple brands.

Conduct market research and business analysis to effectively

position and package products. Analyze and implement results

from competitive intelligence research, market studies, market

changes, consumer insight and trend reports. Present strategies

to senior management and the Board of Directors on a monthly

basis to appropriately develop and market products.

Administer a $1.2 million R&D budget. Supervise product

specialists and coordinators, as well as project research

managers. Lead cross-functional teams of up to 16 members,

ensuring that all planning, regulatory, legal and financial

operations meet critical timelines and budget objectives.

Oversee clinical trials to guarantee product quality and claim

substantiation.

Identify and select vendors, and negotiate terms. Clearly

define intellectual property for multiple products to establish

patents. ( 2004 to 2010 )

. Successfully delivered more than 700 consumer packaged-goods

to market, dramatically increasing the company's sales

revenue and delivering sustainable annual growth.

. Designed and implemented an innovative five-year product road

map based on the company's vision and corporate strategy,

which grew the business by 15% each year.

. Generated $28 million in sales during the first month of the

launch of a natural energy drink.

. Increased company's revenue by $8 million with beauty-focused

nutritional products.

. Developed private label for Walgreens' nutritional products.

Continued . . .

MICHELE L. ARTH Page 2

PROFESSIONAL EXPERIENCE (Continued)

PRODUCT MARKETING/PRODUCT MANAGER ( Nikken World Headquarters - Irvine, CA

Led the Product Marketing Group for this health and wellness

company with annual sales of $1.2 billion. Researched,

presented and developed nutrition, skin care, aromatherapy and

textile products, as well as environmental and fitness-related

merchandise.

Assessed market needs and conducted competitive analysis to

develop and implement strategic marketing plans, pricing and

product promotions, as well as forecasts and budgets. Created

effective marketing materials and promotions to support product

introductions. Established new category launches and expansions

to target broader demographics.

Negotiated contract terms and pricing. Conducted semi-annual

pricing analyses and proposed necessary adjustments. Recommended

product reformulations and enhancements, based on industry and

market trends. Analyzed monthly sales reports and suggested

appropriate product terminations. ( 2002 to 2004 )

. Launched 100 new products.

. Improved document control and internal communications by

implementing new development systems and procedures for

complete product life cycles.

. Served as the International Liaison for product development,

while also establishing strong relationships with domestic

manufactures.

. Implemented an internal training program for the sales team

and Customer Service Department.

PRODUCT MARKETING SPECIALIST, II ( Conklin Company - Shakopee, MN

Formulated and implemented marketing strategies for a large

variety of nutrition, skin care, and water/air purification

products. Oversaw all aspects of product launches, from

conception through roll-out.

Facilitated cross-functional strategic planning sessions

throughout the product development process to maintain

appropriate focus on projects. Composed marketing brochures,

data sheets, packaging and advertising materials. Marketed

products directly to distributors. Developed product profiles

that identified features, benefits, physical characteristics,

costs of goods and retail price targets.

Conducted market analysis of industry trends to identify

potential product line extensions. Managed monthly promotional

calendar. Maintained quality assurance and quality control

records. ( 2000 to 2001 )

. Monitored company website to ensure product/promotional

information was kept up-to-date and navigation remained

accurate.

. Provided field training at company-sponsored events.

CLINIC COORDINATOR ( Ramsey County Health Department - St. Paul, MN

Reviewed and monitored clinic operations and implemented

necessary changes to ensure all business was conducted in

accordance with government policies for supplemental nutrition

and food programs for Women, Infant's and Children (WIC).

Performed regular assessments of patients' nutritional status,

anthropometry, dietary history and biochemical indices.

Qualified clients for nutritional education, counseling and

government assistance. ( 1997 to 2000 )

. Established an outreach and retention methodology to achieve

assigned caseload target.

. Managed staff and performed peer reviews and quality

assurance activities.

INSTRUCTOR ( Lifetime Fitness - Plymouth, MN - Taught group health,

nutrition and weight loss programs.

EDUCATIONAL BACKGROUND

B.S. Degree/Nutrition and Food Science ( North Dakota State University -

Fargo, ND

PROFESSIONAL MEMBERSHIPS

Product Development Management Association ( International Food

Technologist ( Phi Omicron Upsilon

Computer Skills: Outlook ( Word ( Excel ( PowerPoint ( Oracle ( Internet/E-

mail ( Keyboarding to 90 wpm

OPEN TO TRAVEL

REFERENCES: Available upon Request COMPENSATION: Open to Negotiation

[pic]

Contact this candidate