Melinda Mclaughlin
**********@****.***
**** **. ** * *****, Ohio 44460 (330) 222-
1259
SALES MANAGER
Retail Management / Business Development / B2B & B2C / Turnarounds /
Procurement
New Markets / Negotiations / Training / Multi-site / Merchandising /
Shrinkage Control
Identifying revenue opportunities and crafting comprehensive business
building plans, I drove growth and increased profitability for retailers
such as Toys R Us and Value City. Passionately inspiring sales teams to top
performance, I trained individuals to proactively cultivate quick
resolutions to customer needs, building trust and repeat sales.
Turning underperforming retail locations into market leaders
o Training and motivating high performance sales teams
o Improving company profits and competitive position in diverse markets
o Building profitable relationships with clients and vendors
o Improving lead generation tactics through the application of modern
technology
As a self-starter who knows how to prioritize, organize, and manage people,
I am motivated leader and I maximize employee potential. Consistently
troubleshooting, I propel new revenue generating initiatives into action,
producing lucrative improvements. I obtained a life insurance license in
2009 and attended several motivational seminars.
SELECTED ACCOMPLISHMENTS
Documented and taught sales strategies. Hired to open new locations and
define and teach applicable consultative sales strategies for I.B.
Diffusion. Traveled to each market, recruiting and training employees on
newly formatted sales techniques. Opened stores on time, maximizing grand
opening exposure and driving immediate record breaking sales.
Multiplied new leads. McLaughlin Truck Caps & Accessories was a
longstanding veteran to the automotive aftermarket in Ohio and relying on
referrals and out of date marketing strategies. Created strategic internet
business plan, outsourcing design and hosting. Increased new leads by 60%
within six weeks.
Promoted quickly. Hired by Value City to train as a manager and assist in
opening two new locations. Mastered company preparation program, delivering
training for 140+ new hires. Transferred to a high volume location three
months ahead of schedule, before being promoted to Store Manager.
Cut expenses. Each new I.B. Diffusion retailer was executing procurement
independently. Recognized opportunity to unify buying and receive quantity
discounts. Centralized ordering for office supplies and selected one
provider for HVAC services, immediately saving company $20K.
CAREER HISTORY
Sales Representative, Western & Southern Life Insurance, 2009 to present.
Seized opportunity to complete insurance license certification. Attended to
key accounts customer service while constantly prospecting for new
business. Built client relationships and total roster by 10% within nine
months of starting.
Business Manager, McLaughlin Truck Caps & Accessories, 2001 to 2009.
Spearheaded office operations for automotive aftermarket business. Managed
financials, employee relations and customer service. Modernized business
processes, launching company website and increasing the number of new leads
immediately.
Sales Manager, Toys R Us, 1997 to 2001. Placed by corporate into three
struggling toy retailer locations. Reinforced company guidelines and
boosted sales within first month at each location. Hired and trained new
staffs, reorganizing store lay-outs for higher functionality. Oversaw up to
50 employees.
Store Manager, Value City Department Store, 1994 to 1997. Directed two
store openings in Illinois, maintaining company standards while recruiting
and training staffs of up to 125 employees. Implemented and managed
corporate procedures, driving each new location to profit within six months
of opening.
Store Set-up Manager, I.B. Diffusion, 1992 to 1994. Spearheaded retail
expansion into diverse national markets for large knitwear manufacturer.
Managed openings and timelines, hiring and training staff and directing
contractors and vendors. Opened 30 stores in 13 months, receiving numerous
employee and store awards.
Outside Activities: I enjoy baking, knitting and beading and supporting the
extracurricular activities of my children.