Marketing Representative
Resume:
Vanessa C. Horne
Investigate. Collaborate. Create. 4443 4th Street
La Mesa, CA 91941
***********@*****.***
Profile Creative, results-driven professional with experience in all
facets of marketing communications. Ability to take initiative,
and work as part of a team in order to generate above-average
products, which contribute to the success of the organization
and/or client.
Professional Marketing Communications & Project Management
Experience
Provide copy writing, editing, and creative direction for print
collateral, brochure development, advertisements, promotional
and social networking websites, email and direct mail campaigns.
Develop and implement creative marketing plans and promotional
campaigns that adhere to advertising budgets, and drive
qualified leads to client sites.
Evaluate outdoor advertising locations, provide content, and
supervise production and installation of materials.
Coordinate and provide creative direction for photo shoots.
Spearheaded the development and implementation of two programs
utilized company-wide at Fairfield to increase wait-list
prospects (Priority Plus), and promote partnerships with
charitable organizations (Fresh Start).
Facilitate internal communications through company newsletters,
intranet platforms, email and social networking campaigns.
Media/Public Relations & Event Planning
Research and propose cost-efficient advertising, facilitate
media planning and buying, and manage nation-wide publication
deadlines.
Facilitate public relations through coordination of special
events, trade shows and community outreach.
Responsible for writing and editing training tools, sales
collateral, press releases and speeches.
Drive business development initiatives; identify new
market/customer opportunities.
Provide excellent client, vendor and interdepartmental
relations.
Research & Analysis
Conduct extensive market research and analysis; report findings
and propose possible solutions to increase ROI for clients.
Produce and manage annual marketing budgets.
Initiative, Management & Teamwork
Consistently receive internal promotions by contributing to the
success of departments and organizations.
Proven ability to supervise, mentor and train staff.
Generate training materials and execute informational marketing
meetings to ensure success of on-site marketing promotions and
programs.
At Fairfield, won the coveted 2007 GEMM Award for the Marketing
Department of the Year from the South Coast Apartment
Association (SCAA).
Developed the Affordable Property Specialist role at Fairfield,
and managed the marketing efforts for 28 affordable properties
located across the United States. Under my supervision, a
property located in Tustin received the 2008 GEMM Award for the
Affordable Community of the Year from the South Coast Apartment
Association (SCAA).
Within nine months of acquiring the Affordable Properties
Specialist role, 90% of sites achieved a 95% occupancy goal.
As a Marketing Representative at Fairfield, managed the
marketing efforts for 25 conventional properties throughout the
Bay Area, Sacramento and Inland Empire regions. All lease-up
properties met or exceeded occupancy goals, one of which
received the 2008 APEX Award for the Lease-up Community of the
Year from the Apartment Association Greater Inland Empire
(AAGIE).
Career Whiskers & Wags, San Diego, CA 6/09 - present
History
Owner/Independent Contractor
Fairfield Properties, San Diego, CA 2/06 - 11/08
Sr. Marketing Representative, Affordable Specialist 1/08 -
11/08
Marketing Representative 5/06 - 1/08
Jr. Marketing Representative 2/06 - 5/06
The Daily Transcript, San Diego, CA 9/03 - 2/06
Advertising Coordinator 8/04 - 2/06
Advertising Assistant 9/03 - 8/04
MarketingVISION Brand Communications, San Diego, CA 1/03 - 9/03
Marketing Associate
Crowne Plaza Hotel, San Diego, CA 9/99 - 9/03
Front Desk Supervisor 3/02 - 9/03
Front Desk Associate 9/99 - 3/02
Education San Diego State University, College of Extended Studies
Digital Media Certificate
Courses completed: Advanced Social Networking Tools, Video
Production for the Web
Courses in progress: Search Engine Optimization
San Diego State University
Bachelor of Arts in Communications, May 2003
Advertising Emphasis
Skills Proficient in all aspects of MS Office and Internet Explorer.
Intermediate working knowledge of Adobe Illustrator, Photoshop
and Sharepoint. Strong written and verbal skills; advance
understanding of AP style.
Contact this candidate