Design Quality Assurance

Summary

Fortune *** Director of Usability with of 14 years of professional work

leading the User Experiences of financial, e-commerce and mobile

initiatives. Overseeing research sessions and developing user experience

strategy through usability best practices. Define and oversee the

development of information architecture for online, desktop, smartphone

and Ipad applications. Guiding international teams of architects,

developers and designers in development and launch of products

Expertise

. Analyzing markets and advising CTO on usability and user experience

strategies.

. Leading multi-national teams (project managers, developers,

designers) through full SDLC of an online currency trading

application.

. Building

. Developing/Analyzing personas, use cases, and storyboards of user

interactions

. Creating site maps, flow diagrams, navigation structures,

wireframes, annotated screen mockups for mobile, advertising,

financial and business industries. (GoTV, Ogilvy & Mather, Prudential,

Forex Dealer).

. Certified IBM Websphere Enterprise portal and executive dashboard

Architect (Human Computer Interaction, Interaction Design,

Information Architecture, User Experience, Social Pyschology, Content

Management, )

Usability/User Experience:

Forex Dealer - Currency trading application for Ipad, Iphone, desktop

environments

Ameriquest - Online Mortgage application

goTV Networks - Mobile Television show

Information Architecture/Interaction Design

FXDD, Collegeboard, Cravath Swaine & Moore, Ogilvy & Mather

Experience:

Forex Direct Dealer, Usability & Information Architect Consultant (Nov

2008 - Present)

Analyzing markets and advising CTO on usability and user experience

strategies. Researching competition, planning and developing FOREX

trading system based on HCI best practices. Guiding interactions and

information architecture with an international team of developers and

designers.

. Responsible for easy and consistent user experience across family of

products for multi-interfaces and platforms.

. Conducting user research and presenting solutions and user

experience strategy to CTO.

. Leading creative and development managers in day-to-day

improvements and iterations.

. Developing high-level wireframes, task and user flows and overseeing

the work of 2 junior architects and 3 user experience designers.

. Establishing design process and hand gestures for state-of-the-art

trading application on iPhones, Ipad, mobile, web and desktop

environments.

.Overseeing beta deployment cycle, user-testing and analysis for full

launch.

Developing an online-community for currency traders.

. Formulating social network strategy and defining user-experience.

Refining user-interactions for sign up, personalization, chat and

networking within trading application.

. Conducting & measuring usability tests, results, iterations and

milestones to ensure consistent user-experience across all

environments and products.

. Growing community through series of marketing campaigns and contests

Collegeboard, Information Architect (January 2008 - October 2008)

Simplifying and consolidating disparate web entities into a single refined

user experience. Working with executives and business managers to refine

high level requirements into detailed tasks and goals based on best user

experiences.

. Managing and developing core information architecture: Defining

global taxonomy, documenting site maps, wireframes, interaction &

process flows. Overseeing all iterations of architecture, from

concepts and prototypes to UI specifications.

. Collaborating directly with a cross-functional team of User

Experience; Engineers, Product Managers, and other stakeholders to

facilitate the design & development process.

. Planning and leading technical and creative teams to develop

requirements, prioritize, and driving projects to completion.

. Delegating tasks to development and design teams of 15 to deploy

applications and interfaces from the wireframes, page and process

flows.

IBM, Enterprise Consultant New York (March 2005 - Jan 2008)

Yum! Brands/Amalgamated, Information Architect/User Experience (April 2007

- Present)

.Research and documenting business requirements, user personas and human

factors.

.Develop and execute content taxonomy, categories and business organization

in wire-frames and sitemaps.

.Deploying user experience strategy a based on complete information

architecture breakdown; taxonomy interaction and process flows.

. Advising business team on authoring content and user experience

principles. Mentoring development team, portal team and content editors on

portal technology best practices.

.Managing and administering entire site and portal functions.

Cravath, Swaine & Moore, Information Architect/User Interface Consultant

(January 2007 -April 2007)

.Consulting CIO and Director of Technology on usability improvements to the

Cravath portal.

.Redeveloped code to improve visual, functional and conceptual consistency

across portal. Aligning navigation concepts with site architecture,

taxonomy and company style guides.

.Documenting design, composites, interface prototypes, graphics, &

tutorials for Portlet Factory/Websphere.

.Managing portal tools for enhancements to existing graphical user

interface

.Developing documents to train people within and outside the group on

interface processes and design methods

.Managing user experience initiatives in the Legal Banking and Human

Resource segment

MetLife, Information Architect/Portal Content Manager (October 2006 -

December 2006)

.Design, development and maintenance of Employee portal based on: use

cases, wire-frames, style guides, and information workflows.

.Documenting/Developing Information Architecture; taxonomy, category,

groups, specs, workflows, personalization rules and authoring/presentation

templates for company-wide reference.

.Applying user experience practices in development of stock and mutual fund

apps.

.Help manage production teams, liaison between all teams in product

development( engineering, design, content developers and quality assurance)

.Developing rotating content strategy within the company platform

personalized for location and roles.

Ogilvy & Mather, Information Architect/User Experience Consultant (August

2006 - October 2006)

.Chief consultant on portal technology to CTO and Executive Team, leading

the technology evaluation and selection effort. Completing multi-million

dollar portal project eight months behind in two months.

.Consulting CTO to hire and direct team workloads to design staff and

outside contractors.

.Documenting Information Architecture. Planning, managing and defining high-

level taxonomy and information breakdowns according to product groups.

.Directing interface and development teams in the implementation of user

requirements

.Assessing new technologies and web services from organization's portal

strategy.

Ernst & Young, User Interface Consultant (June 2006 - August 2006)

.Creating high level design based on user and technical requirements.

.Creating visual design solutions that address business and user

requirements, focusing on user interface elements. Developing layouts,

storyboards for look, feel and design of Internal Portal. Coordinating

Creative and Development teams to implement UI requirements.

Department of the Interior, Enterprise Consultant (April 2006 - June 2006)

.Guiding cross-functional interdepartmental teams to develop Executive

Dashboard and portal.

.Developing and managing processes for authoring, reviewing, publishing and

reporting metrics;

federating data sources to calculate and create graphical layout views of

business performance..

.Training developers on Websphereand Dashboard Framework development.

Prudential Financial, User Interface/Content Manager ( March 2005- April

2006)

.Enhancing global portal for 300,000 unique users from public and

professional sites of JennisonDryden, Strategic Partners, Salomon Smith

Barney and Prudential Financial.

.Assessing requirements, tasks and scheduling for portal rollout.

Documenting requirements, workflows and wireframes for content, design and

functionality.

. Coordinating work efforts with managers, creative and technical teams to

build and deploy a portal.

Naxcom.com, User Experience Consultant (September 2004 - June 2005)

.Planning and documenting requirements, site maps, storyboards.

Implementing requirements to user interface design for brand identity and

web presence.

.Heuristic evaluations of prototypes, specifications, wireframes, sitemaps

and work flows. Developing CSS templates, user-interface elements based on

existing styles, and optimizing graphics for bandwidth considerations.

.Advising business and marketing teams to streamline shopping cart

interface, increasing monthly revenue by 40%.

. Working directly with VP of marketing to ensure work is in alignment with

marketing strategy and brand identity. Designing ad campaigns, banners,

landing pages, emails, print material and interactive media for marketing

campaign.

Ameriquest, Information Architect (March 2003 - August 2004)

Developing information Architecture for a CRM(online mortgage application).

Researching users, creating wireframes & task flows to full mockups to

demonstrate interaction design.

. Working with engineering, business owners, and executive team throughout

development lifecycle to ensure product delivery

.Providing leadership, organization, and project management for a 2 million

dollar business application

.Gathering business requirements from cross-functional stakeholders and

transforming them into product specifications, business cases and producing

functional product requirements.

.Conceptualizing, and developing information architecture for clients and

employees. Refining and interaction designs. Applying and delivering

requirements to graphic designers and developers in the form of wire

frames, flowcharts and use cases.

GoTV Networks, Content Producer (Feb 2004 - Sept 2004)

Developing video content for mobile phones. Working with VP of marketing

to develop shows, brand content and develop a social network. Documenting

interface screens, click-downs, workflows and navigation for mobile

applications.

. Designing video/audio templates. Managing a team of video/sound

editors, interaction and motion designers to produce content for

mobile broadcast.

. Improving subscription service usability increasing user base by

40%.

Morgan Stanley Dean Witter (October 1999 - January 2003)

Lehman Brothers (March 1997 - June 1999)

.Developing online Corporate Travel Application built into existing

intranet for executive use. Documenting requirements, personas, use

cases, business rules and interaction maps based on user interviews

and analysis. Presenting application map to executive team.

. Developing interface with Javascript/Perl . Documenting wireframes,

site maps, navigation logistics.

Reed Technology, Web Developer (January 1996 - February 1997)

. Designing, developing and launching company client web

presence(FTD, Harris publishing and Thomson's).

. Coding Javascript/Java applets for website. Web design with

Photoshop, Illustrator,

Languages/Software/OS:

Visio, OmniGraffle, Azure, MS Office, Photoshop, Final Cut Pro, After-

Effects, Websphere. Knowledge of: Java, JSP, D/HTML

Education

BS Information Science; Minor Economics/Philosophy, University of

Pittsburgh 1995

MIS, New York University, Interaction Design 2003

Certified WebSphere Web Content Management System 2.5,51 2006

IBM Professional Training, 2006

.WebSphere Portal Admin 5.1

.WebSphere Portlet Factory & Dashboard Frameworks

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