Sales Manager
Resume:
Don R. Koehler Visionary Leadership
Lakeland, Florida 33813
Great leaders lead with IDEAS that are backed up
by insights developed from research,
implemented with passion, that exceeds all expectations.
Qualifications
Over 25+ years experience producing solid financial results and satisfied
clients in marketing, advertising, research, software development and
management. Exceptional customer insight skills, developer of people,
innovative approach to product marketing, outstanding organizational and
presentations skills, strong new business developer, leadership that
inspires excellence, project management that gets things done and promotes
teamwork.
IDEAS in Action
Leadership - successful management of Directors of Sales, Sales Executives,
Research Managers, Software Programmers, and Business Analysts and together
we achieved our financial expectations. Revenue goals - $10 to 40 million.
Expenses - $2 to 12 million not including capital outlay.
Training & Development - an organization is only as strong as its people is
a core belief of mine. I believe in constant and consistent training of all
people and have developed numerous Directors with the same belief. Led
various research/selling seminars at company wide events and industry
conferences.
Vision & Strategy - allows all people involved with a company to be focused
on the main objective and the major avenues for accomplishment of the
vision.
Revenue Generation - It has been said that the main thing is to keep the
main thing the main thing. Revenue achievement must be the main thing and
throughout my career revenue attainment has been accomplished.
Customer Focus - development of new customers is a must, but keeping
existing customers is just as important. Knowing and exceeding customer
expectations is the key to both.
Comments from clients and co-workers ...
"Don Koehler is one of the true innovators in our business. He is always
looking for new ways to promote and sell a brand. His attention to research
makes his skills even more valuable."
Elliott Wiser
Sr. VP Bay News 9
"Don is a highly effective leader; disciplined at execution and inspiring
as a leader. He is thoughtful and innovative in his approaches to
production, people and problem-solving. In addition to his natural
management and leadership skills, Don is exceedingly skilled at marketing
and sales, thanks to his extraordinary flair for the creative and his
gifted presentation skills. No matter what the task at hand, Don elicits
respect, admiration and enthusiasm from all who have the pleasure of
working with him."
Doug Smiley, President, Tangent Media
Provides services from design and creative to enterprise application
development.
"Don Koehler is a think outside the box kind of marketer. He has a great
understanding of the big picture of business and comes up with unique
methods for companies to get their message out to the right people. He
asks the right questions to help him understand the overall mission and
direction of your business before making suggestions."
Steve Moseley, CPA Chief Financial Officer
MIDFLORIDA Credit Union 863-***-****
"I would recommend Don to any employer looking for an "out of the box"
creative thinker who can inspire those around him. As Director of
Advertising Sales Don introduced the use of national marketing and
advertising strategies to a local market hungry for new ideas, and raised
the bar for the whole of Bright House.
Don's use of research during presentations goes beyond the mere reading of
numbers and statistics, but turns the research into a story. Don did away
with the old idea of "Return on Investment" and challenged clients to see
the "Return on Involvement", where connecting with consumers on their level
was the primary goal. Don's strengths in the marketing and advertising game
would be an asset to any company, but beyond that is his ability to inspire
and teach even the most creative people a new way of looking at the
market."
John Pivovarnik
President/Creative Director
beyond imagination media service, llc.
Don Koehler --- WORK HISTORY
Long Bar Marketing Owner 08/01/2010 - Present
Media/Advertising agency helping organizations grow by understanding and
connecting with their customers and community. Major focus: Marketing
research and buying including internet, social media, radio, cable and TV.
WTTA - Tampa, General Sales Manager 11/2009 - 5/10/2010
Management of 10 Account Executives, Research Director, and support staff.
Exceeded sales budget for 1st quarter 2010. First time budget was achieved
in last 3 years. Sales in excess of 10 million. Profit and Loss
responsibility.
Bright House Networks, Director of Sales & Strategic Initiatives 5/2006 -
11/2009
Management of 3 sales offices, over 25 Account Executives, 10 Commercial
Producers, and support staff. Developed sales staff with clear defined
expectations and high standards. Lead the division in sports sales.
Developed an innovative research tool that improved sales dramatically and
reduce churn. Sales of interactive advertising opportunities increased
dramatically. Sales in excess of 20 million. Profit and Loss
responsibility.
Tampa Bay Interconnect, General Sales Manager, 2/97 - 4/2006
Developed a new staff that was highly motivated to achieve clear compelling
vision that resulted in being recognized as an industry innovator and
leader. Implemented Electronic Media Kit marketing strategy that clients
raved about and improved sales by 22%. Yearly sales in excess of 34
million.
Time Warner Cable, Local Sales Manager, 8/92-2/97
Developed innovative research that resulted in tremendous sales improvement
and a positive boost in confidence to the sales staff. Instilled new
attitude within commercial staff that resulted in sweep of all local ADDY
awards. Implemented new operations software that improved operations
efficiency and saved money. Profit and Loss responsibility.
Tampa Bay Interconnect, National Sales Manager, 8/89-3/91
Improved National sales over 50% within one year. Implemented new research
to the cable industry that is still being used today
Nielsen Media Research, Cable Operations Executive, 11/79-4/89
Management of 7 departments, over 125 people including managers, research
analysts, computer programmers and operation analysts.
Developed numerous innovative software systems that improved tremendously
the delivery of products. Grew staff from 22 to over 125 people in 7
departments.
Introduced over 20 revenue products from existing databases. Revenue
improved from 2 million to over 11 million in 5 years.
Education: BSBA in Marketing from University of Florida
Volunteer activities: Little League Volunteer of the Year, VP High School
Booster Club. AAU Baseball Team President and Coach, Lead numerous fund
raising golf tournaments. Church Elder, Team Leader Administration and
Marketing Teams, Leadership Council, Started "Country Christian Gathering."
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