Marketing Manager

Sean A. Silver

***** **** ****** *.*

Saint Michael, MN 55376

(h) 763-***-****

(m)763-***-****

**********@*******.***

EXPERIENCE SUMMARY

Results oriented marketing management professional with years of multi-

faceted experience. Has an expert knowledge base in areas of

communication, fulfillment, project management, promotional and direct

marketing strategies. Managed teams and projects for Fortune 500 companies

with proven success measures and also possesses the ability to align

strategic vision with project objectives and goals. Focuses on

understanding and establishing cohesive team environments to define clear

objectives, achieve workable solutions for clients with the utmost

professionalism. Able to assume multiple responsibilities and remain

productive within a fast dynamic corporate environment to ensure satisfied

customers.

PROFESSIONAL EXPERIENCE

Director of Client Services

Skybridge Marketing Group (formerly, Archway Marketing Services), Rockford,

MN

2007 to Present

. Lead a team of Account Managers and Account Assistants responsible for

successful program execution.

. Negotiate service contracts and establish price structures directly

and/or with supply chain management

. Manage relationships with internal departments to support smooth

promotion fulfillment and secure data management.

. Ensure that proper business and operational processes are implemented to

meet client needs.

. Proactively develop and manage relationships with large consumer package

goods, durable goods, pharmaceutical and telecommunication clients.

. Assist clients in identifying promotional marketing objectives and

strategies and aid in development of new uses and applications of

promotion fulfillment services (rebates, coupons, gift cards, premium

fulfillment, etc.).

. Develop client account plan for all assigned and target accounts.

. Responsible for achieving annual client revenue and profitability

targets.

. Update and present monthly sales/costs forecasts and adjusting account

strategies to meet budgeted objectives.

Client Services Manager/Account Executive

Merrill Corporation, Saint Cloud, MN

2004 - 2007

. Managed a nationwide team of on and offsite Account Executives.

. Oversaw the strategic program development of the existing clients under

my team.

. Evaluated and developed new client sales and assist in client

implementations.

. Provided service and support to my team to ensure clients expectations

were met if not exceeded.

. Established a new offsite customer service/call center to support client

needs.

. Sold and managed large commercial, digital and direct mail print programs

to existing client base.

. Managed the creation of a website based print-on-demand print platform

for a large corporate client.

. Worked directly with each client on new program development and provided

marketing insight to achieve client goals.

. Generated monthly and quarterly reporting and presented performance

results to the client base on a quarterly basis.

. Managed budgets to achieve profitability goals.

Marketing Account Manager

ParadyszDirect, St. Louis Park, MN

2002 - 2004

. Managed a monthly media spend budget of $5MM.

. Partnered with America Online (AOL) to create, execute, and analyze their

Alternative Media Marketing Plan including: insert programs, take-ones,

point-of-purchase programs, ride-along programs, and cooperative

marketing programs.

. Managed the Alternative Media marketing plan for HCI Direct.

. Created, executed, and analyzed new Alternative Media opportunities in

partnership with clients to meet their P/L requirements.

. Negotiated supplier pricing to maximize total spend value.

Marketing Product Manager,

Conseco Finance Corp., St. Paul, MN

1999 - 2002

. Created, executed, and analyzed large strategic direct marketing projects

(800,000+ pieces) to new and existing customers of Conseco Finance

mortgages.

. Organized marketing campaign projects for new product releases including

brochure development, point of purchase materials and signage.

. Coordinated database direct mail programs based on response modeling.

. Partnered with internal Marketing Database Analysis Group to monitor

results for future test and rollout planning.

. Created sales and advertising materials for the 33 field sales offices.

. Established partnerships with new external creative partners to improve

marketing campaign results.

. Managed magazine and newspaper brand advertising.

. Managed tradeshow events nationwide.

. Responsible for a monthly $1MM marketing budget.

Account Executive

The Lacek Group a division of Ogilvy One, Minneapolis, MN

1996 - 1999

. Development and managed the Starwood Preferred Guest member credentials

(Starwood Hotels & Resorts Worldwide, Inc.).

. Created, executed, and analyzed program member communication vehicles

including direct mail, general advertising, point-of-purchase, in-room,

etc.

. Partnered with cross-functional teams to develop client marketing

materials. This included early client and agency discussions, creative

briefs, project launch and management, creative development project

management, and presentation of concepts.

. Trained and managed internal team members.

EDUCATION

University of Wisconsin - River Falls, WI

Bachelor of Science Degree - Broad Area Business Administration

Emphasis: Management

1992 - 1996

University of St. Thomas - Minneapolis, MN

Masters of Business Communication - Marketing Communications

2001 - Present

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