Project Manager Sales

Mark A. Warholak

** **** ****** **, ***** Kent, CT 06785, USA

Mobile: +1-203-***-**** *********@*****.***

Summary

Business development professional with broad-based experience in business

strategy for web enterprises and digital content, fluent spoken Mandarin

Chinese, project management skills for web/wireless integration, profit and

loss (P&L) responsibility, offering high-caliber negotiation and closing

skills on the VP level and above.

Professional Experience

Cursor Corp New York, NY 2009 - Present

Advisor, Tech & Business Strategy (Interim COO)

Cursor is a disruptive publishing startup, employing an online social

platform that offers writers new ways to collaborate, publish and profit

from their work while maximizing publisher revenue.

* From the business model created together with the CEO, I developed the

financials, business plan and deck for the fundraising pitch.

* Designed the platform architecture for a real-time web app (and the

surrounding social network) from a combination of open source and

proprietary systems leveraging emerging technologies like real-time

collaboration through server-side javascript.

Random House, Inc. - Fodor's Travel New York, NY 2007 - 2009

Business Development, Digital Content

Managed the $2 million+ digital content business for Fodor's Travel,

including driving new sales, strategic alliances, content acquisition,

oversight of project integration, and expansion of collaborative

opportunities between Fodors.com and its partners (industry leaders like

Expedia, Costco, AARP, and USAToday).

* Aligned Fodor's mobile strategy with the needs of advertisers,

implementing a highly profitable WAP site and made deals to deliver Fodor's

content to various mobile platforms, including the iPhone.

* Developed the digital content strategy and product offering -

transitioned from a traditional licensing business to a hybrid syndication

model, increasing branding exposure and enhanced content on Fodors.com

though content swaps with a network of partners and value-added services

for additional revenue.

* Realized new revenue opportunities in social media, monetizing the

previously underserved but highly trafficked Fodor's travel community

* Digital revenue grew more than 20% annually during my time with Fodors.

Tucker Electronics, Inc. Shanghai, China 2005 - 2006

Asia Manager / Chief Representative

The position with Tucker Electronics was a turnaround opportunity focusing

on the China operations of a US company in the test and measurement

equipment space.

* Led the Asia regional sales and support office, managing a team of six.

* Expanded distributor relationships, and opened new sales channels with

regional test & measurement equipment dealers, multinational corporations

and China state-owned research centers.

* Improved internal communications between the China office and

headquarters in the USA, streamlining international operations and reducing

customer response time to 24 hours.

Sparkice, Inc. Beijing, China 2002 - 2005

Director Business Development, Strategic Alliances

Sparkice was a China-based online B2B marketplace, an early competitor of

Alibaba.

* Responsible for identifying opportunities and strategic partners and

directed the execution of the resulting collaborative projects, managing

the business development, marketing and legal teams responsible for the

lead-in and follow up of key opportunities.

* Developed global reaching relationships, closing comprehensive proposals

with both small and large enterprises, including HSBC, Ericsson, UBS, SAP,

Verisign, NTTdata, Accenture, Itochu, Maersk and SGS.

* Key point person for China-based RFID (Radio Frequency Identification)

pilot projects, enlisting the contribution of technology and service

support from global industry solution providers, to demonstrate solutions

and lobby for China State and industry policy and standards.

* Organized China's first global RFID conference, and made it profitable.

The conference brought together industry leaders, global hardware vendors

and solution providers with China's policy makers, to openly discuss the

value of globally compatible RFID standards in China.

* Fundraising with global investment banks and for first-round strategic

investment, coordinated offering packages (projections and market models)

for the investment pitch.

Asian System Media Overseas, Inc. Beijing, China 2001 - 2002

Project Manager/Webmaster

ASM is a portfolio of Chinese and English language web sites focusing on

travel and lifestyle content.

* Managed a team of six web developers and marketing staff, promoting China-

focused information and services to foreign residents, travelers and

businesses in China.

* Tripled web traffic through driving new products and implementing best

practices in marketing and search engine optimization (SEO).

Emery Worldwide Airlines Pittsburgh, Pennsylvania 2000

Workload Measurement Analyst

* Generated sampling schedules for analysis of workload density, project

support for Industrial Engineer.

Professional Skills

BUSINESS

* Fluent Mandarin Chinese.

* Proven history of identifying revenue generating opportunities and

building win-win strategic alliances.

* Contract negotiation.

* Track record delivering projects within given constraints - on-time and

within budget.

* Financial skills -P&L, revenue modeling and budgeting responsibilities

* I thrive in a multinational/multicultural work environment; my experience

with project teams and clients span the globe.

TECHNICAL

* Deep understanding of social media monetization strategy combining user-

generated and curated content.

* Skilled in HTML, XML, JavaScript, PHP, mySQL, CSS, and open source CMS

packages (Drupal).

* Well versed in best practices for usability design, location-based

services, internationalization, SEO (Search engine optimization), and

emerging trends in social media and mobile markets.

* Advanced Excel skills and MS Project, also statistical packages SPSS and

MINITAB.

* Exceptional Powerpoint skills - my presentations have appeared at

conferences of all kinds across the world from Boao in China to the World

Economic Forum (WEF) in Davos.

Education

University of Pittsburgh Pittsburgh, Pennsylvania

Industrial Engineering (additional study in Mandarin), Honors (3.7 GPA/94%)

University of Delaware Newark, Delaware

Bachelor of Fine Arts, Honors

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