Manager Marketing

JAMES MESCALL

**** ********** **., ******, ** *0190 /// ************@*****.*** ///

703-***-****

SUMMARY OF QUALIFICATIONS

- Marketing Leadership - - - Branding

Product Launches and Identity

- Communications - Integrated -

Strategy Campaigns Photography, Film, Design

- Press and Analyst - Online Marketing - Social

Relations Media, Communities

EDUCATION

M.S. Communications, Ithaca College, 1996

B.A. Communications, University of Pittsburgh, 1993

PROFESSIONAL EXPERIENCE

04.10 - current Cisco Systems, Reston, VA

Sr. Manager, TelePresence Solutions Marketing, CMO

. Lead a team that drives awareness and consideration of

Cisco TelePresence through targeted business value

messaging, packaged content, campaigns, social media and

community programs.

. Spearhead brand integration activities as part of the

Tandberg acquisition - recently awarded MVP for

outstanding collaboration.

. Oversee post-sale usage, adoption, and loyalty programs.

. Work with product placement teams to include telepresence

as part of entertainment, sports and news opportunities.

05.06 - 04.10 Tandberg, Reston, VA

Director of Corporate Communications

. Led a team that drove global corporate communications

strategy, branding, messaging, PR, social media, and

integrated campaigns for $1B videoconferencing and

telepresence market leader.

. Developed core messaging platform used by the entire organization.

. Initiated company's first major brand identity refresh - See Hello.

. Art directed over 15 photo shoots, 18 corporate

commercials; designed yearly corporate brochure and annual

report.

Sr. Manager, Global Product Communications,

Corporate Marketing

. Managed and developed positioning, collateral, multimedia

and supporting research for a 30+ product portfolio.

. Led product launch team to bring 12 new products to

market, working closely with R&D, Product Marketing,

Channels and Field Marketing.

. Briefed press and analysts as part of new product launches

and ongoing influencer outreach.

. Created Tandberg Stories - internal case study on

organizational transformation through the use of video.

12.04 - 04.06 Voksi - Rindal, Norway

Project Leader

. Spearheaded key marketing and sales initiatives for a

Norwegian manufacturer of children's outdoor clothing and

textiles.

. Negotiated new retail distribution deals in Denmark,

Germany and USA.

. Cut production time by 30% for flagship product.

. Engaged in new product design and development.

9.98 - 11.03 AOL - New York, NY

Senior Manager, Sales Solutions, Interactive

Marketing

. Served as the strategy lead to understand client needs and

oversee online marketing program development for the

following clients: Dell, McAfee, Creative Labs, Samsung,

Olympus, Best Buy, AT&T Wireless.

. Managed inbound media requests for six advertising

agencies.

. Worked closely with Time Warner media divisions to

integrate print, film, television and music extensions

into online marketing programs.

Senior Manager, Business Solutions, Interactive

Marketing

. Developed the content, advertising and revenue strategy

for the Travel and Leisure category.

. Created new editorial platforms and advertising inventory

that drove over $1M in incremental annual revenue -

Vacation Planners, Destination Guides, Features.

. Supported sales on key account development and market

research.

Manager, Marketing and Creative Services,

Interactive Marketing

. Joined newly established department that helped support

and drive advertising revenue for 150+ sales team.

. Created a broad mix of marketing communication vehicles -

media kits, brochures, executive speeches, multimedia,

direct mail.

. Managed high profile customer events - AOL Music launch

party, C-level NASCAR experience. ?

9.97 - 9.98 Jumbo, now Internet.com - New York, NY

Marketing Manager

. Managed Web site content and advertising strategy for a

leading shareware portal.

. Created weekly contests, promotions and affiliate programs

to increase site traffic and loyalty.

8.96 - 7.97 `Ziff Davis Publishing - London, UK

Marketing Coordinator

. Supported day-to-day sales enablement and marketing

programs for Computer Life and PC World magazines.

. Managed three joint marketing in-store events - Disney,

Dixons, HMV.

Internships NYNEX, now Verizon - Boston, MA

Business Development Coordinator

TECHNICAL SKILLS

Photoshop, InDesign, Illustrator, Word, Excel, PowerPoint, Web Publishing

Tools, Reporting and Metrics, Salesforce.com, Eloqua.

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