Sales Management

ANDRE LIAO

*** ***** ***** ( Millbrae ( California ( 94030

650-***-**** ( ****.*****@*****.***

. Seasoned executive leader of publicly traded and private technology

companies with strong track record of driving performance in the areas

of sales, global strategic alliances, competitive product positioning,

and business development.

. Closed over $30M of businesses in the Web 2.0, Mobile, Communications,

Consumer Electronics, Internet, Software and Semiconductor industries.

. Natively Fluent in Mandarin Chinese and Taiwanese.

Negotiations ( New Market Development ( Product Introduction ( Profit

Growth ( Account Development

Pricing Analysis and Optimization ( Emerging Global Markets ( Field Sales

Management ( International Sales

B2C ( B2B ( Sales Closing ( Sales Cycle Management ( Sales Training (

Strategic Market Planning

Business Development ( Competitive Contract Award ( Budget Planning and

Management

PROFESSIONAL EXPERIENCE

COGNIANCE, INC., Menlo Park, California ( 2010 - Present

Head of Sales and Business Development

Driving the acceleration of 50% + revenue growth and architecting a

worldwide sales organization for this software consultancy with product

development team in the Ukraine; develops cutting-edge Web 2.0 and Mobile

applications (iPhone, Android, BlackBerry, MeeGo) for technology companies

(Huawei, Velti, CloudMade, Swype, INQ Mobile).

. Building a lead generation team, expanding lead sources via VCs,

networking events, service providers, client referrals - and

establishing sales pipeline 2.5X of annual sales target.

. Responding to RFP's and RFI's, prospecting, writing sales proposals,

closing and managing accounts.

. Redeveloped and crystallized sales pitch to strengthen prospect interest

and differentiate from competition.

. Evaluated, benchmarked and selected Salesforce CRM system to improve

Cogniance's sales process and project management efficiency by 50% -

leading the migration effort.

NEOMAGIC CORPORATION (NASDAQ: NMGC), Santa Clara, California ( 2008-2009

Vice President of Sales

Lead and managed direct and channel sales activities in the Asia region;

developed localized sales strategies to accelerate adoption of NeoMagic's

multimedia application processors for feature phones, smart phones (Windows

Mobile/Linux/WinCE), mobile TV, wireless IP camera, PMP, and PND.

. Formulated a sales penetration strategy for the China market; managed

country managers and sales representatives in Taiwan (EDOM, SAIC), China

(EDOM), Singapore (Weikeng), and Korea (ADC) to increase sales

footprint, and achieved key design-wins including ZTE expected to

generate greater than $20M annually.

. Developed sales forecast, planned and managed sales budget, and widened

sales pipeline.

. Cultivated relationships with top tier mobile phone ODMs / OEMs / IDHs

including LG, Samsung, ZTE, Haier, Hisense, Wistron NeWeb, Wistron,

BenQ, HTC, TCL TechFaith, SIMCOM, LongCheer and Flextronics.

EXPRESS COMMUNICATIONS, Sacramento, California ( 2005-2007

Founder, President

Founded and operated a chain of wireless retail outlets selling mobile

phones, accessories and services (T-Mobile, Sprint/Nextel, Ampd). Oversight

of all operations including sales, marketing, business development,

accounting, budget planning and management, personnel, inventories,

merchandising, and logistics.

. Hired, trained and lead of 12 store managers and sales associates;

surpassing 70% of regional competitors in sales by establishing sales

compensation system and accelerating development of personnel.

. Forged strategic retail partnership with T-Mobile including access to

Market Development Funds.

. Achieved $2M in sales within two years of operation; drove negotiation

for the successful sale of company to a local competitor delivering a

10X return on investment.

SAPPHIRE COMMUNICATIONS, San Jose, California; Taipei, Taiwan ( 2001-2005

Vice President of Business Development

Spearheaded business development efforts to sell VDSL chipset for broadband

telecommunications markets. Led strategic partnerships, partner marketing

/ recruitment, pricing analysis and optimization to cultivate sales

pipeline for this $20 million venture backed semiconductor company.

ANDRE LIAO (Page 2 ( ****.*****@*****.***

. Launched Taiwan sales office to initiate global expansion plan and

realize 60% operational savings. Implemented Greater China sales plans

by recruiting engineers and driving multi-site communications.

. Structured volume purchase agreements projected to deliver $30M sales by

developing strategic alliances with China's Huawei and Taiwan's Accton.

Agreements provided engineering support, interoperability testing,

reference design, and new alliances to enhance Sapphire's marketplace

credibility.

. Cultivated relationships with leading OEMs/ODMs of PCs, Wireless LAN

Access Point, DSLAM, and CPE: Asustek, D-Link, Foxconn, Acer, Quanta,

Zyxel, CyberTAN LiteOn, Runtop, and Wistron NeWeb.

LIVEMETRO, INC., Burlingame, California ( 1999-2000

Co-Founder, CEO

Co-founded and commanded financial (budget planning), operational, and

marketing aspects of this $2M VC funded Internet SaaS company developing

online local communities offering competitive e-commerce, target

advertising, social networking features and search engine solutions for

local businesses and consumers.

. Wrote business plan, presented to VCs, and secured $2M in venture

capital.

. Formulated comprehensive marketing and incentive programs with bay area

Chamber of Commerce to provide access to 50,000+ business

representatives. Marketing campaign comprised messaging, direct mail

campaigns, outdoor media, press releases, telemarketing, and co-

branding.

INTEL CORPORATION (NASDAQ: INTC), Santa Clara, California ( 1997-1999

Channel Development Manager, Content Group, IAG (1999)

Established strategic alliances with leading web developers and systems

integrators such as iXL, US Web, US Interactive, and Modem Media to boost

Intel's online significance and catalyze demand for Intel's IA-32 and IA-64

microprocessors.

. Spearheaded strategic partnerships, partner marketing and recruitment

with leading international web developers; drove channel programs and

channel account management to fuel demand for Intel's next generation

microprocessors.

. Elevated business opportunities through marketing program development

and executive presentations.

Senior Buyer, IT (1998-1999)

Negotiated competitive contracts for Intel's procurement of IT commodities

in California, managing over $25M in annual expenditures and 100+

suppliers.

. Profitably directed account management programs for Cellular One,

Pagenet, and Skytel, ensuring alignment between key supplier agreements

and long-range supplier management strategies.

. Led negotiations and consummated $18M in hardware and software

contracts, saving approximately $10M in projected expenditures.

Procurement Analyst, IT (1997-1998)

Analyzed current and emerging wireless communication trends and test next

generation products to enable alignment between procurement strategies and

future business direction.

. Delivered $1M cost savings by producing strategic benchmark research of

selected Fortune 500 companies for Mobile products and services; and

contributed to new standard for cross-site short messaging activities.

MONTGOMERY FINANCIAL, San Mateo, California ( 1994-1996

Accounting Consultant

Provided end-to-end accounting services for startup technology companies.

Improved performance in accounting and financial reporting processes for

this fast-growing financial management services provider.

. Captured 60% account cost savings for clientele and streamlined

accounting operations by implementing Great Plains accounting software

program and provided services including A/P, A/R, Inventory, Cash

Management, Payroll, check run, tax reporting, and monthly financial

statements closing.

EDUCATION

Master of Business Administration in Marketing

University of Southern California, Los Angeles, California

Bachelor of Arts in Economics

University of California Santa Cruz, Santa Cruz, California

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