Sales Marketing
Resume:
TRACY NERI LUCIANO
*** ***** ******** **** ********, NJ 08361 H: 856-***-**** Cell: 856-***-**** *********@*****.***
DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING
Accomplished professional offering more than 10+ years of successful marketing, business and project
development in consumer and topical pharmaceutical products.
Highly successful in designing and creating marketing campaigns, driving key accounts and establishing
strategic partnerships in order to increase revenues. Possess excellent interpersonal skills and the ability to
build and sustain effective customer and partner relations. Exceptionally well organized, with a track
record that demonstrates self-motivation, creativity and the initiative to achieve both corporate and
personal goals.
Additional areas of expertise include:
Business Development Project Management Customer Relations
Market & Competitive Analysis Strategic & Market Planning Professional Presentations
Price Negotiation & Licensing Major Account Management Market Launches
Budgeting & Expense Control Web Development Annual Reports
PROFESSIONAL EXPERIENCE
IGI LABORATORIES INC – NYSE IG 04 /99-11/09
IGI Laboratories is a leading full service science company dedicated to providing the very best to the
pharmaceutical industry - as both a contract development and manufacturing provider. In addition to
having the innovative proprietary Novasome® delivery technology, our capabilities include: product
development, analytical services, commercial manufacturing and the packaging of topical liquid and semi-
solid products.
Director of Marketing & Business Development: 6/05- 11/09
Evaluate potential project opportunities and try to expand our customer base through contact, cold
calling, trade shows and seminars.
Manage corporate accounts including new business development, account management, and
forecasting.
Negotiate and deal with business contacts while working closely with senior management to build and
execute the company’s strategy.
Involved with execution of online marketing initiatives resulting in better visibility for the company. A
new website is currently under construction.
Direct development of sales collateral and marketing communications materials.
Develop and execute a product marketing strategies to help grow sales of existing products and support
the launch of new products.
Collaborate across functional and product teams including project management.
Create and maintain sales budgets for my respective area.
Work directly with our Mass Market consultant and oversee all ongoing projects in this area. The
categories include topical and liquid oral.
Directs and coordinates activities of businesses or departments concerned with the production, pricing,
sales, and/or distribution of all new products.
Was involved in the implementation turning our R&D department into revenue source (fee for service).
Within 3 years this program has generated more than $1.1m in revenues, focusing strictly on topical
product development.
Installation of packaging capabilities for liquid and semi-solid products within the first year increased
product revenues by 40% with continuous growth.
TRACY NERI LUCIANO Page 2
Supervisor Mar/Com: 8/01-6/05
Developed and implemented marketing campaigns that supported the specific goals of our sales
force.
Oversee the design and administration of divisional and periodic sales contests.
Provide qualitative and quantitative input into the development of the corporate marketing
strategy.
Created and administered reporting that measured the sales effectiveness of each advertising
medium.
Completed special projects to support Corporate marketing objectives.
Served as liason between VP of Business Development and our formulation laboratory
Exhibited products at trade shows and attended trade shows to review competitors’ products
Maintained a customer database
Continued on with responsibilities associated with the Mar/Com position
MarCom: 4/99-07/01
Creative/graphic design for IGI corporate, Consumer, EVSCO, and Tomlyn
Label &
o
packaging design
Advertis
o
ement design
Technica
o
l bulletins
Promoti
o
onal literature
OEM
o
labels
Price
o
lists
Updates
o
(Vineland)
New
o
product introduction
Photogra
o
phy production
Slide
o
presentation
Coordination of design to print activities
Advertisement coordination
Web site revision and updates
Label revision
Assisted in developing and/or updating manuals, procedures specification etc. relative to
departmental requirements and needs
Skills:
• Proficient in Microsoft Access, Word, Excel, PowerPoint, Photoshop, Outlook, Web ex, Photoshop,
Illustrator, In-Design, Quark, Adobe Acrobat master suite collection, Macromedia, web design tools
and web application tools.
EDUCATION:
M.A
Leadership and Management
Seton Hall University
May ‘05
B.A
Graphic Design & Computer Art
Richard Stockton State College
December‘95
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