Customer Service Marketing

John M. Bogdanovich

**** ****** *** ****, *******, Texas 76226 ? 214-***-**** /

********@***.***

Executive Management - Advertising / Marketing

SUMMARY OF QUALIFICATIONS

A creative advertising/marketing professional with a diverse blend of

industry knowledge, exceptional expertise in implementing marketing and

advertising programs that drive the sales and reach the consumer in the

most cost effective manner, and inspiring associates to visualize the

complete focus of company plans. Proven abilities include relaunching and

re branding in retail environments, ensuring profits through merchandising

and well laid out plans for turnaround processes, reshaping viable

advertising departments, and renegotiating high volume contracts to provide

savings. Demonstrated areas of expertise include:

. Business/Corporate/Product Development . Market Analysis/Forecasting .

Contract Management . Strategic Planning

. Communication . Customer Service . Negotiations . Project Management .

Presentation Skills . Leadership Skills

. Team Building . Personnel Management . Recruiting/Staffing .

Mental/Artistic Creativity . Budgeting Management

. Accounting/P&L . Problem Solving . Sports Marketing . Research &

Development . Creative Direction. Crisis Management . Organizational

Skills . Interpersonal Skills . Observation Skills . Analytical Skills

PROFESSIONAL EXPERIENCE

Mortgage Assistance Center Corporation - Senior Vice President of

Advertising/Marketing 2007-Present

. Responsibilities and duties the same as reflected throughout

professional history, plus corporate communication.

Minyard Food Stores -Senior Vice President of Advertising/Marketing

2005-2007

. Directed all activities of the Advertising Department comprised of

Consumer Relations, Graphic Designers, Promotions Department, Pricing,

Website and a full service Print Shop.

. Constructed and designed new in-house art files and server, and

designed and launched a new website.

. Renegotiated all contracts, netting $7M in savings.

. Launched new branding of the Carnival Division from logo to in store

Point of Purchase.

. Responsible for creative, development, production and distribution of

all food related collateral.

. Prepared brochures, manuals and reading materials for senior

management, corporate staff and store personnel communicating

positioning, logic and reasoning for branding and all promotions.

Sutton Place Gourmet - Senior Vice President of Advertising/Marketing

2000-2005

. (Re-Branded as Balducci's)Oversaw all creative for the Blue Point

Grill restaurant.

. Developed creative for menus, brochures and direct mail programs and

oversaw all food photography with food stylists.

. Developed and executed all strategic relationship based marketing.

Launched continuity based Gold Rewards Programs.

. Directed overall activities of the Marketing and Advertising

Departments. Guided direct mail program and launched website.

Jitney Jungle Stores of America, Inc. - Senior Vice President of

Advertising/Marketing 1997-2000

. Developed overall activities of the Marketing/Advertising Departments

and targeted consumer objectives, strategies and plans.

. Charged with developing direct mail programs, strategic corporate

planning, regional consumer marketing, corporate staff, public

communications, Public Relations, Consumer Affairs,

Marketing/Advertising, and Frequent Shopper Card program.

. Managed R&D, Print Shop, Graphics Department, Media Buying, and

Advertising Production Department.

Kash n' Karry Food Stores (Food Lion Subsidiary) - Vice President of

Advertising 1994-1997

. Directed overall activities of the Advertising Department. Worked

with Chefs to create brochures, menus and customer collateral for in

store promotions including creative control of all food photography.

Managed Consumer Affairs, Gift Services, Charitable Donations,

Customer Service, Mail Room, Print Shop, Public Relations, Sports

Marketing and direct mail programs.

. Member of the Senior Management team. Oversaw downsizing of the

Advertising Department from 28 to 2 people.

. Repositioned the company after emergence from bankruptcy through to

its best-reported financial year.

. Took marketing and advertising plan from tactical to strategic

positioning. Directed all corporate communications.

Coordinated Benefit Services - Executive Vice President

1990-1994

. Member of Board of Directors. Directed administrative/operational

functions. Negotiated all service agreements, supervised

Telemarketing. Accountable for P&L, Advertising/Marketing, direct

mail, and internal/external company communications.

Held positions as Director of Sales, Advertising, Marketing and Production

Manager; and served in US Army prior to 1990.

EDUCATION

University of Illinois, C.C.C. - Bachelor of Arts Degree, Advertising

Certifications: . 125 K Certification School-30 hours . Best Insurance

Education-30 hours . Pictorial Education Certification-30 hours

. Computer Technology-Certified . American Management Association-

Advertising and Marketing

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